CAREERS & JOBS (LOYALTY & CX)

JetBlue is hiring: Senior Analyst Loyalty CoBrand Partner

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Position Title: Senior Analyst, Loyalty Cobrand Partnerships

Position Summary: 

The Senior Analyst, Loyalty Cobrand Partnerships is responsible for managing and defining the engagement strategy for the U.S. JetBlue Credit Card programs with the goal of driving spend with existing consumer and business card members. The Senior Analyst will also support the communication and promotion of the TrueBlue program to drive awareness and engagement as it continues to evolve to meet our business and customer needs.

The Senior Analyst will work closely with the Loyalty and Marketing teams along with our co-brand issuer and payments partners to articulate the benefits of the Credit Card and Loyalty programs to ensure compliance and leverage the co-marketing funds. This role will also work in conjunction with the Personalization team to ensure that the Co-Brand and Loyalty marketing ecosystem is optimized across JetBlue’s owned channels (website, email, mobile app etc.).

Essential Responsibilities: 

• Oversee the development of the U.S. Co-Brand strategy for existing cardmembers, including competitive benchmarking promotions, and analyzing program results
• Monitor performance and distill insights on impactful trends as an outcome from the campaigns  
• Continuously evaluate the co-brand card benefit hierarchy while collaborating with marketing on the overall communication strategy to ensure cardmembers are aware of their benefits and recommend/implement any necessary changes based on quantitative and qualitative analysis
• Represent JetBlue as the day-to-day point-of-contact with co-brand partners
• Serve as an internal workgroup liaison, partnering closely with the internal Loyalty & Co-Brand team to understand overall program strategy and roadmap and facilitate discussions to inform and determine business and communications needs
• Work closely with Customer Data Insights & Personalization teams to identify different audience segments to drive existing card member spend
• Partner with revenue accounting and marketing analytics team to ensure all financial reporting and forecasting is accurate and distributed appropriately
• Partner with the Digital/Tech teams to develop new capabilities to improve cardmember engagement and spend
• Support Co-brand team with cardmember and crewmember events
• Other duties as assigned 

Minimum Experience and Qualifications: 

• Bachelor’s degree in Business or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Three (3) years of airline or loyalty experience  
• Ability to meet tight deadlines and handle multiple projects simultaneously
• Ability to manage multiple competing priorities in a fast-paced environment 
• Ability to manage business partners
• Deep understanding and passion for the loyalty and co-brand space
• Creating and analyzing marketing metrics (tactics, budgets, Return on Investment (ROI))
• Strong interpersonal skills, amicable and professional demeanor
• Available for occasional overnight travel (10%) 
• Must be in possession of valid travel documents with the ability to travel in and out of the United States 
• Must pass a pre-employment drug test  
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required, this position is not eligible for visa sponsorship

Preferred Experience and Qualifications: 

• Five (5) years of credit card co-brand or loyalty experience
• Two (2) years of business strategy or performance optimization experience

Crewmember Expectations:  

• Regular attendance and punctuality  
• Potential need to work flexible hours and be available to respond on short-notice 
• Able to maintain a professional appearance 
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft 
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun  
• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards  
• Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR)) 
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment: 

• Computer and other office equipment  

Work Environment: 

• Traditional office environment  

Physical Effort: 

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)  

Compensation: 

• The base pay range for this position is between $66,000.00 and $103,100.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more