Children aged 2 to 15 can now join Volare and automatically become members of the AVVENTURA program. Initially, children will be enrolled in the SMART Club and will progress through earning points, gradually advancing to higher tiers like PLUS, PREMIUM, and EXECUTIVE clubs
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ITA AirwaysVolare, the loyalty program of ITA Airways, is introducing AVVENTURA, a new program tailored specifically for families traveling with children.
Children aged 2 to 15 can now join Volare and automatically become members of the AVVENTURA program. Initially, children will be enrolled in the SMART Club and will progress through earning points, gradually advancing to higher tiers like PLUS, PREMIUM, and EXECUTIVE clubs.
AVVENTURA expands the Volare program’s personalized approach, catering to children and adolescents who previously could only join from the age of 16.
Furthermore, program members with children can utilize the “Create a Family” feature to transfer and pool non-qualifying Volare points, up to 100,000 per year, among family members. This function requires connecting the Volare accounts of at least one adult and one minor, up to a maximum of two adults and six minors.
Emiliana Limosani, Chief Commercial Officer of ITA Airways & CEO of Volare, expressed excitement about the AVVENTURA program, emphasizing ITA Airways’ commitment to offering tailored solutions to its growing base of over 1.8 million Volare program members, including children traveling with their families.
Similar to Volare program members, young travelers enrolled in AVVENTURA can earn points by purchasing ITA Airways flights and utilizing products/services of program partners. They can redeem accumulated points for ITA Airways tickets through Cash&Points or avail of partner services.
Qualifying Volare points enable membership in higher tier Clubs, unlocking associated benefits.
The visual identity of AVVENTURA has been designed by Future Brand, featuring a simple and gentle style incorporating natural elements symbolizing the sky, earth, and sea. These elements are reflected in the membership cards of the AVVENTURA program, specially redesigned for young members. Depending on their tier, children will receive personal Volare AVVENTURA cards, with SMART, PLUS, and PREMIUM Club cards in digital format, while EXECUTIVE Club members will receive a physical card and Welcome Kit.
In the coming months, Volare plans to expand offerings for children by collaborating with selected partners to provide more exclusive services and benefits for AVVENTURA members and by designing specific products tailored to their needs.
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