Leonardo Hotels has named Isaac Mizrachi as its new Global Head of Loyalty, a role he began in March. Based in Berlin, Mizrachi is tasked with evolving and expanding the company’s AdvantageCLUB loyalty program, a key element in Leonardo Hotels’ strategic growth plans across Europe and the UK.
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GLOLeonardo Hotels Appoints Isaac Mizrachi as Global Head of Loyalty
Leonardo Hotels has named Isaac Mizrachi as its new Global Head of Loyalty, a role he began in March. Based in Berlin, Mizrachi is tasked with evolving and expanding the company’s AdvantageCLUB loyalty program, a key element in Leonardo Hotels’ strategic growth plans across Europe and the UK.
(Image Source)
Image: Isaac Mizrachi, Leonardo Hotels (Image: Leonardo Hotels)
Bringing Deep Expertise in Marketing and Tech
Mizrachi joins Leonardo Hotels with an impressive background spanning travel, marketing, and technology. Previously, he served as Country Manager at Booking.com, where he was instrumental in shaping brand development and digital strategy. His experience also includes his role as Senior Director of Marketing at Visit Canberra, where he led successful international marketing campaigns and expanded into markets like India and the United States.
His blend of marketing acumen and technological insight will be central to reimagining the AdvantageCLUB program, with a focus on creating more personalized and innovative experiences for Leonardo guests.
“We’re excited to welcome Isaac to the Leonardo family,” said David Fattal, Owner and CEO of Leonardo Hotels. “Strengthening our loyalty platform is a top priority, and with Isaac’s expertise and passion, we’re confident he’ll drive significant growth while building meaningful connections with our guests.”
Mizrachi added: “Leonardo Hotels has a warm, family-oriented culture, and I’m honored to help build a loyalty program that reflects that. In today’s competitive landscape, it’s essential to offer real value and foster a sense of community. I’m looking forward to working with the talented team here to deliver a standout loyalty experience.”
A New Chapter for AdvantageCLUB
In his new position, Mizrachi will lead the transformation of AdvantageCLUB into a forward-thinking, technology-powered global loyalty platform. His vision includes deeper personalization, gamification features, and a seamless omnichannel experience—all designed to elevate customer satisfaction and long-term engagement.
The revamped program will build upon existing member benefits such as reward points for direct bookings, discounted stays, food and beverage offers, and complimentary late check-outs (subject to availability).
Driving Loyalty Through Strategic Growth
Mizrachi’s appointment signals Leonardo Hotels’ strong focus on customer loyalty as it continues to grow throughout Europe and the UK. By enhancing AdvantageCLUB and creating more dynamic guest experiences, the hotel group aims to cement its position as a leading player in the region’s hospitality sector.
Source: Leonardo Hotels
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