Guests of InterContinental can now seamlessly traverse time zones using Timeshifter’s pioneering jetlag-combatting technology, one of several initiatives being introduced to help fight travel fatigue.
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IHG® Hotels & ResortsInterContinental Hotels & Resorts is putting the latest jetlag combating technology into the palms of guests to enable them to be at their best as they explore the world. The partnership demonstrates one examples of the transformative evolution of InterContinental Hotels & Resorts being rolled out globally. With a deep understanding of the diverse lives of modern travellers, InterContinental is introducing a range of ‘Intentional Flexibility’ initiatives, designed to support guests with seamlessly navigating their day to day lives.
The Timeshifter app is based on the latest circadian science and devises personalized jetlag mitigation plans to help travellers tackle the underlying cause and symptoms of jet lag. Plans are based on guests’ chronotype, normal sleep pattern, itinerary and personal preferences, resulting in a fully personalised solution specific to each trip, whether a quick business trip or a more complex multi-city trip, using the same algorithm applied by astronauts, elite athletes, and Formula 1 drivers perform at their best.
Timeshifter is part of the reimagined InterContinental guest experience. Access to the app is complemented by a new restorative guest rooms concept, designed in partnership with neuroscience-based designer Isabelle Sjövall, and a menu of nutritionally rich dishes to counter the body’s natural response to travel, which aims to tackle travel fatigue holistically. These new initiatives are being introduced to ensure guests are replenished, restored and reenergized when staying at one of over 220 InterContinental properties worldwide.
Tom Rowntree, Vice President of Luxury & Lifestyle Brands, IHG Hotels & Resorts said: “Our partnership with Timeshifter is about putting the right technology in the hands of our guests so they can seamlessly shift through their day-to-day. By harnessing the power of cutting-edge solutions like Timeshifter, we’re not only addressing the common challenges faced by travellers but also redefining the entire guest experience. The technology embodies InterContinental’s relentless commitment to delivering unparalleled service by adjusting to the evolving needs of luxury travellers.”
A range of scientifically backed nutritionally rich dishes designed to combat energy slumps and boost vitality are also being introduced to all day dining menus at properties around the world. These dishes are meticulously designed to feature ingredients with properties to counter the body’s natural fatigue response to travel, whilst also giving a flavour of local culture. For example, eggs are rich in vitamin B12 which suppresses melatonin, the sleep-inducing hormone, to help induce wakefulness or magnesium rich green leafy vegetables to help balance fluctuations in mineral levels in the body caused by travelling.
InterContinental is elevating room spaces to be more versatile, working in collaboration with neuroscience-based designer, Isabelle Sjövall. This design direction recognizes elements that influence the way we respond to our environment, such as tones, textures and lighting as well as our connection to nature and biophilia. The goal is to help guests find restoration and rest within rooms, plus also rejuvenation and focus.
InterContinental guests receive a complimentary access to Timeshifter jet lag plan for use on their inbound and outbound journey. Developed in collaboration with world-renowned scientists, Timeshifter is based on the latest research in sleep and circadian neuroscience and crafts tailored recommendations to overcome jetlag based on the body’s natural circadian rhythms, ensuring guests arrive refreshed and ready to explore their destination.
InterContinental Hotels & Resorts is the world’s first and largest luxury hotel brand, founded by Pan American Airways Founder, Juan Trippe in 1946. Last year, InterContinental announced how it is reimagining the luxury travel experience with the modern luxury traveller at its heart. It is focused on satisfying guests’ yearning for knowledge and culturally rich experiences, building on its heritage as a beacon of approachable luxury travel.
InterContinental Hotels & Resorts is one of six brands within IHG’s ever-growing Luxury & Lifestyle portfolio. Strategic acquisitions and new brand launches has seen IHG double its luxury & lifestyle portfolio over the past five years to become a significant player in the segment. Today, IHG’s Luxury & Lifestyle portfolio is among the top two in the world by number of rooms and hotels with 534 properties and 114,570 rooms globally.
Source: iHG
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