Del Monte Foods, Dreyer's Grand Ice Cream, and General Mills are among the first partners to leverage ads on Caper Carts, making customers' in-store experience more personalised than ever before.
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GLOAds on Caper Carts Give CPG Brands a New Way to Advertise In-Store, Will Also Create a New Revenue Opportunity for Retailers like Good Food Holdings
Instacart, the leading grocery technology company in North America, today announced it is expanding its advertising solutions to Caper Carts, the company’s AI-powered smart carts. Instacart will begin piloting ads on Caper Carts at Good Food Holdings banner stores, bringing personalized and dynamic recommendations into the physical aisles of the grocery store. Ads on Caper Carts will soon give customers more customized recommendations and introduce experiences to help them discover new brands and products. This first-of-its-kind advertising opportunity connects brands and retailers with customers directly in the aisles – who, on average, spend more than 30 minutes shopping in-store with a Caper Cart.
Source: Instacart
