Following the resort's first victory in this contest in 2024, Impression Isla Mujeres by Secrets is now one of only two resorts to secure two consecutive wins in the history of the competition.
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HyattThe ultra-luxury, adults-only resort secures award for the second consecutive year
Impression Isla Mujeres by Secrets, a Hyatt Inclusive Collection resort, has been named The Most Instagrammable Hotel in the World for 2025 by luxury trade publication, Luxury Travel Advisor. Following the resort’s first victory in this contest in 2024, Impression Isla Mujeres by Secrets is now one of only two resorts to secure two consecutive wins in the history of the competition.
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This prestigious recognition resulted from a highly competitive selection process followed by a 64-hotel bracket-style tournament across four regions: North America; Latin America & Caribbean; Europe, Middle East & Africa; and Asia, Indian Ocean & South Pacific. The six-round competition is open to a public voting process, allowing participating readers to determine which properties advance and ultimately crown the champion. For the second year in a row, Impression Isla Mujeres by Secrets is the only all-inclusive resort to reach the “elite eight” round and prevailed against some of the most notable entities in the luxury hospitality industry. According to Luxury Travel Advisor, after tallying more than 33,800 votes throughout the competition, the reigning champion secured 72% of the vote in the final round to retain the title of The Most Instagrammable Hotel in the World for 2025.
“We are truly honored to be named ‘The Most Instagrammable Hotel in the World’ for the second consecutive year,” said Mourad Essafi, General Manager of Impression Isla Mujeres by Secrets. “The property is designed to reflect and emphasize the natural beauty of the island. Multiple terraces, four-tiered infinity pools, and strategic placements of floor-to-ceiling glass windows offer sweeping views of blue skies melting into turquoise waters from every corner. These awe-inspiring vistas make capturing the beauty and magic of each moment effortless, and it is a privilege to be part of our guests’ memories and the visual journeys they share with the world.”
Impression Isla Mujeres by Secrets sets new standards for the luxury all-inclusive experience, offering unparalleled personalized service through its Endless Privileges® program, unlimited world-class dining at five gourmet a la carte restaurants, captivating experiences both on and off property, and access to a state-of-the-art spa that offers holistic wellness services. Built gracefully into the natural landscape of Isla Mujeres’ southern side, the private-island-like resort is the 10th brand in Hyatt’s Inclusive Collection portfolio. Accessible by 35-minute private catamaran transfer, helicopter or ferry, the secluded property features 125 oceanfront suites with private terraces, personal Mayan relaxation tubs, and breathtaking views of the Caribbean Sea.
More than just an Instagram-worthy escape, Impression Isla Mujeres by Secrets is a resort with purpose and is dedicated to protecting the biodiversity of the destination. Sustainably-minded practices and eco-friendly design are seamlessly integrated into the functional operations of the resort, including the use of solar panels for water heating, limiting single-use plastics, and adorning the property with purpose-driven art. Impression Isla Mujeres by Secrets also partners with the local Saving Our Sharks Foundation to protect the region’s reefs and marine life. The luxury resort donates a portion of revenue from every stay to Saving Our Sharks and invites guests to adopt a shark or take part in tagging expeditions.
True luxury isn’t about excess—it’s about ease—and at Impression Isla Mujeres by Secrets, the term all-inclusive takes on an entirely new meaning. This is a place of refinement, where luxury is measured not by surplus, but by the thoughtfulness of every detail and the anticipation of every need. To learn more about Impression Isla Mujeres by Secrets and to book an upcoming stay, visit Impression by Secrets website or follow along on Instagram.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Impression Isla Mujeres by Secrets
Opened in May 2023, Impression Isla Mujeres by Secrets is an ultra-luxury, adults-only resort on the southern side of Isla Mujeres, Mexico. Accessible by 35-minute private catamaran transfer, helicopter or ferry, the secluded resort features 125 oceanfront suites each with expansive terraces, personal Mayan relaxation tubs, and stunning views of the Caribbean Sea. The Endless Privileges® all-inclusive program provides guests with the luxury of ease, including a dedicated butler, access to a variety of water and island activities, five distinctive à la carte restaurants, and eight bars including an intimate piano bar. Evenings unfold at UNIK Sky Bar and Lounge, where golden-hour cocktails segue into starlit revelry, with DJ sets and panoramic ocean views setting the scene. The resort’s four infinity pools, over-water hammocks, and four-story water slide round out leisure amenities, along with a state-of-the-art spa that offers holistic wellness services with hydrotherapy pools and open-air treatment rooms. As a resort with a purpose, Impression Isla Mujeres partners with the Saving Our Sharks Foundation, donating a portion of revenue from every stay and inviting guests to adopt a shark or take part in tagging expeditions. For more information about Impression Isla Mujeres by Secrets, please visit https://www.hyatt.com/hotel/mexico/impression-isla-mujeres-by-secrets/seiim.
About Impression by Secrets
Impression by Secrets resorts are adult-only havens defining the standard for ultra-luxe, all-inclusive retreats. Each boutique resort offers all-suite accommodations thoughtfully designed to showcase the natural wonder, intimate allure, and rich culture of their locale. Harnessing the power of high-touch service and personalization, guests enjoy dedicated butlers and Endless Privileges® inclusions. From elevated amenities and custom itineraries to artisanal cuisine crafted by master chefs, guests indulge in carefully curated moments ensuring an exclusive and distinctive experience. For more information on Impression by Secrets, visit ImpressionbySecrets.com. Join the conversation on Facebook and Instagram, and tag photos with #ImpressionbySecrets.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of December 31, 2023, the Company’s portfolio included more than 1,300 hotels and all-inclusive properties in 77 countries across six continents. The Company’s offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
SOURCE Impression Isla Mujeres by Secrets
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