&M Bank has launched an innovative loyalty program, I&M Milele Rewards, in collaboration with Mastercard. This new initiative enhances the bank’s previous card loyalty offering, aiming to redefine customer experience by delivering more flexible and relevant rewards for debit and credit cardholders.
(Image Source)
GLOThe launch of Milele Rewards builds on the success of I&M Bank’s earlier cashback-only program, which rewarded cardholders with incentives for Point-of-Sale (POS) and e-commerce transactions. Now, with Milele Rewards, customers enjoy more comprehensive benefits, including a 1:1 conversion rate of reward points to Kenyan Shillings, touted as the highest payout rate among Kenyan banks.
Key Features of I&M Milele Rewards
1. Flexible Rewards and High Conversion Rates:
- I&M Milele Rewards offers cardholders up to 2% cashback on eligible transactions, with higher rewards available for premium card types and spending levels.
- Points are seamlessly converted to cash at a 1 Milele Point = 1 KES rate, ensuring maximum value for customers.
2. Redemption Options:
Customers can redeem their points in multiple ways, including:
- Travel and Hospitality: Book flights and hotels from over 1,650 global partners using points.
- Shopping: Redeem points for vouchers that can be used at local merchant partners across Kenya.
- Cashback: Convert reward points directly into cash for greater financial flexibility. The program’s design, highlighted by an intuitive in-app experience, ensures that redeeming rewards is straightforward and accessible.
3. Tailored Experiences:
The program targets a broader range of customer segments by offering rewards that align with diverse lifestyle and spending needs. This includes enabling small businesses and frequent travelers to gain greater value from their transactions.
Strategic Partnerships to Elevate Customer Experience
The program was developed in collaboration with Mastercard and ICC, a global leader in customer engagement solutions. This partnership enhances the program’s scalability and relevance, positioning it as a benchmark for loyalty programs in Kenya’s banking sector.
“At I&M Bank, our focus is on enriching the lives of Kenyans everywhere by providing solutions that are not only innovative but deeply relevant to their everyday needs,” said Mr. Gul Khan, CEO of I&M Bank, during the launch at the bank’s headquarters in Nairobi. “Milele Rewards is more than a loyalty program; it’s a commitment to rewarding our customers with tailored lifestyle offerings. With our 1:1 payout rate, we now have the most rewarding loyalty program in Kenya.”
Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard, echoed these sentiments, stating, “In today’s dynamic market, debit and credit card rewards remain critical for consumers and small businesses. Our collaboration with I&M underscores our commitment to providing impactful solutions that deliver value every day.”
The I&M Milele Rewards section within the I&M app showcases a sleek, user-friendly interface. Customers can view their total reward points, upcoming expirations, and multiple redemption options. Categories such as “Free Flights & Hotels,” “Shop for Free,” and “Points to Cash” are clearly displayed, making navigation effortless.
Source: I&M Bank
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
