IHG Hotels & Resorts has taken a major step in enhancing its loyalty offering in China with the launch of a new members’ catalogue for its IHG One Rewards programme. The initiative allows members in Mainland China to redeem their points for merchandise, expanding beyond traditional hotel stays and experiences.
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IHG® Hotels & ResortsIHG Hotels & Resorts has taken a major step in enhancing its loyalty offering in China with the launch of a new members’ catalogue for its IHG One Rewards programme. The initiative allows members in Mainland China to redeem their points for merchandise, expanding beyond traditional hotel stays and experiences.
The move marks a significant evolution for IHG’s loyalty ecosystem, reflecting the broader industry trend of global hotel loyalty programmes diversifying their redemption options to meet the preferences of modern travelers.
Through the new catalogue, IHG One Rewards members can now use their accumulated points to shop for a curated selection of lifestyle products, electronics, home goods, and travel essentials directly through the programme’s China platform. The initiative aims to provide greater flexibility and everyday value for members — particularly in a market where loyalty engagement increasingly extends beyond the hotel stay.
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Image: IHG
“China is one of IHG’s most dynamic markets, and we’re continuing to innovate to make our loyalty programme more relevant to our members’ lives,” said an IHG representative. “The new redemption catalogue offers tangible value and convenience, making it easier for members to enjoy their rewards in more ways than ever.”
The launch underscores how IHG One Rewards is localizing its global strategy to appeal to regional audiences while maintaining the core benefits that make the programme globally consistent. As competition in the hospitality sector intensifies, such initiatives signal a broader shift toward experience-driven and lifestyle-integrated loyalty models — where flexibility and personalization are key.
With this addition, IHG joins a growing list of international hotel groups offering non-stay redemptions in China, catering to a digitally savvy and reward-conscious consumer base.
Source: IHG
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