A one-of-a-kind hotel within the world’s largest indoor snow centre, adding to the diversity of IHG’s fast-growing collection brand.
(Image Source)
IHG® Hotels & ResortsIHG Hotels & Resorts has introduced Shanghai Snow World Hotel to its fast-growing Vignette Collection, a family of one-of-a-kind hotels in destinations to remember. The property is now open within the Guinness World Records-certified “World’s Largest Indoor Ski Facility” – Shanghai L+SNOW Indoor Skiing Theme Resort – and has 272 rooms and 17 suites with direct access to more than 90,000 square meters of authentic indoor year-round snow.
Shanghai Snow World Hotel is the first new build Vignette Collection property in China and alongside Crowne Plaza Shanghai Snow is one of two IHG brands to open within the Shanghai L+SNOW Indoor Skiing Theme Resort development. Both hotels serve the rising demand for ‘ice and snow’ hospitality in China which continues to rise 38% year-on-year according to the China Tourism Academy.
Irwin Bao, General Manager of Shanghai Snow World Hotel, Vignette Collection, stated: “Shanghai L+SNOW Indoor Skiing Theme Resort is a groundbreaking development and a fitting stage for a Vignette Collection hotel. Shanghai Snow World hotel is one-of-a-kind and brings a new dimension of discovery to IHG’s first collection brand. With all the amenities a skier may seek after the euphoria of the wonderland of ski and ice facilities that surround us, we invite our guests to experience its unique interpretation of the Vignette Collection hallmarks. We are proud to introduce a destination to remember.”
Shanghai Snow World Hotel, Vignette Collection is a destination for year-round ski getaway inspired by the tranquility and invigorating spirit of the Nordic lifestyle. Just 30km from Shanghai Disney and Pudong Airport, the hotel caterers to both skiing enthusiasts and snow seekers alike with fast-track access to ski slopes, indoor and outdoor water parks, and a tournament-level ice rink all within reach of its rooms.
Shanghai Snow World Hotel has four unique restaurants and bars, each serving a diverse variety of local delicacies and international flavors. Teppanyaki, located on the 18th floor, and The Peak on the top floor both boast panoramic views of the indoor winter wonderland.
The third-floor houses eight versatile meeting rooms ideal for corporate events and personal gatherings, complemented by a dynamic pre-function area fitting for hosting themed events. For relaxation and fitness, guests have access to a state-of-the-art fitness center and an indoor heated swimming pool.
Shanghai Snow World Hotel is an example of the many one-of-a-kind hotels joining Vignette Collection in 2024 and 2025. Just three years after the brand’s introduction, Vignette Collection has surpassed the halfway point in its initial aim to reach 100 open and pipeline hotels in 10 years. Shanghai Snow World Hotel joins a family of 19 Vignette Collection hotels now open around the world with a further 34 in the pipeline* that will mark brand debuts in markets such as Japan, Vietnam and The Maldives.
Emblematic of a collection brand, Shanghai Snow World Hotel sits in juxtaposition to properties like NOKU Maldives, a 50-room private villa resort, CIEL Tower, soon to be the world’s tallest hotel when it opens in Dubai, and RIHGA Royal Hotel Osaka, one of the cities oldest and most sought-after hotels with over 90 years of history.
Tom Rowntree, Vice President of Luxury & Lifestyle Brands at IHG Hotels & Resorts, said: “The creation of the Vignette Collection brand has allowed us to grow a family of properties that offers guests one-of-a-kind experiences at hotels filled with individuality and character. The brand is a demonstration of both future innovation and hotels filled with rich history. Hotels like Shanghai Snow World are shining examples of our unique offer for guests, bringing the future to life, while properties like the legendary RIHGA Royal Hotel Osaka offer a stay experience enjoyed for generations with a deep history. Vignette Collection will continue to grow, with each hotel adding something new, exciting, and unique to the collection for our guests to experience around the world.”
Vignette Collection combines each property’s individual identity with the brand’s collective vision to offer a more authentic travel experience. Each property is unique, yet united through key hallmarks Memorable Rituals and ‘A Means For Good’:
Memorable Rituals – bespoke to each Vignette Collection property – connect guests with the hotel’s unique identity, locality, and cultural landscape. Guests of Shanghai Snow World Hotel can participate in the “Engraved Ceremony,” a signature gathering designed to evoke the essence of Après-ski. Each Friday and Saturday afternoon at 3pm, after a day of skiing and snow recreation, guests are invited to unwind in the warm ambiance of the lobby, unwinding beside the fireplace where a selection of treats like rich butter beer or hot chocolate are served. This memorable ritual is designed to encapsulate the joy and camaraderie of snow sports, offering both physical relaxation and a chance to forge lasting memories with fellow guests and newfound friends.
A Means For Good initiatives weaved throughout all Vignette Collection properties represent each hotel’s commitment to responsibility, community engagement, and local culture. With a commitment to tailoring initiatives to suit the unique character of each hotel, they partner with non-profit organizations to contribute positively to the local ecosystem.
At Shanghai Snow World Hotel, Vignette Collection this commitment takes shape through the forthcoming “Assistance Program for Youth in Need” partnership developed with the Shanghai Lingang Public Welfare Foundation. This program aims to enrich the Lingang community by offering a series of public service seminars, skills training, and other vital initiatives to support the growth and development of underprivileged young individuals in the area.
IHG’s Luxury and Lifestyle portfolio has grown significantly in recent years and currently includes 6 brands, over 500 hotels and a pipeline of over 350 hotels. Vignette Collection is IHG’s first collection brand and represents a curation of distinct hotels demonstrating diversity and discovery. Part of IHG’s leading luxury and lifestyle portfolio – one of the world’s largest – it offers a compelling way for owners of one-of-a-kind hotels to benefit from IHG’s powerful enterprise offering and global scale, whilst enabling guests to discover intriguing individual properties that unlock IHG One Rewards benefits.
Guests of Shanghai Snow World Hotel and the wider Vignette Collection and IHG portfolio benefit from best-in-class loyalty programme, IHG One Rewards, offering more ways to earn than ever before, including richer benefits tailored to their needs, all powered by leading technology on its mobile app.
For more information and to book visit www.ihg.com/vignettecollection
*As of 30 September 2024. 6 hotels are currently open but are marked as unbranded as they complete their transition to the Vignette Collection brand.
Source: IHG
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
