IHG Hotels & Resorts and Emirates Airlines have signed a memorandum of understanding to create joint products tailored for small and midsized enterprises, aiming to offer exclusive rewards and added-value benefits for business travelers. The move follows IHG’s recent tie-up with Singapore Airlines through its Business Edge program, underscoring the group’s push to capture the SME travel market.
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GLOAccording to Business Travel News, IHG Hotels & Resorts has signed a memorandum of understanding with Emirates Airlines to develop joint offerings targeted at small and midsized enterprises (SMEs). While details remain limited, the companies said they plan to “explore ways to reach and engage with SMEs through value-added benefits and exclusive rewards designed to support business travel.”
Earlier this year, IHG formed a similar partnership with Singapore Airlines, giving corporate members of its business loyalty program the opportunity to access IHG Business Edge, the hotel group’s dedicated discount and perks program for SMEs.
Source: BTN
