AIRLINES & ALLIANCES

IAG Loyalty / Skift report: Reimagining Loyalty to Engage Today’s Consumer

Joint report by IAG Loyalty / Skift covers today’s rapidly evolving marketplace, where customer loyalty is undergoing a significant transformation. At a macro level, the global loyalty management market, which includes tools and strategies for cultivating brand loyalty, is projected to grow from $6.47 billion in 2023 to $28.65 billion…