GLOBAL

HUALUXE Hotels and Resorts Showcases Chinese Aesthetics and Lifestyle for Inbound Travelers

The continuous expansion of policy benefits such as 30-day visa-free entry for multiple countries and 144-hour visa-free transit, has attracted an increasing number of travelers from around the world. HUALUXE Hotels and Resorts, an international premium hotel brand under IHG Hotels & Resorts, immerses guests in Chinese aesthetics and cultural experiences throughout many tourist destinations in Greater China, including Beijing, Shanghai, Shenzhen and Xi’an. HUALUXE enthusiastically showcases the art of Chinese hospitality which revolves around ‘eat’ and ‘meet’. HUALUXE creates memorable moments for guests in various aspects, showcasing the unique charm and profound heritage of the culture.

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Image: IHG Hotels

Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “IHG Hotels & Resorts has always been committed to ‘True Hospitality for Good’. We continued to strengthen and enrich the IHG One Rewards loyalty program, dedicated to creating excellent and exciting travel experiences for guests. With the current 30-day visa-free entry for multiple countries, 144-hour visa-free transit and mutual visa exemption policies, more and more inbound tourists are coming to explore the diverse culture of China. Since its establishment in 2012, HUALUXE Hotels & Resorts has not only provided high-quality services in line with international hotel standards but also delivered the essence of Chinese hospitality. The brand has integrated the elegance of Chinese aesthetics into daily life, as seen throughout the hotel. Guests are invited to behold the elegance of tradition at HUALUXE, taking in the unique charm of Chinese culture within a contemporary setting.”

Experiencing the beauty and elegance of Chinese tradition

HUALUXE brings deep insights into the intricate and spiritual needs of today’s consumers. It centers around five major brand features for multi-dimensional perspectives on Chinese aesthetics, including ‘One Stay, One Heritage’; The signature F&B; Gardenesque scenes spatial sequence, and HUALUXE Gathering. The newly opened, first HUALUXE hotel in the Greater Bay Area—HUALUXE Shenzhen Bao’an—draws inspiration from elements of local tradition. It presents the exquisite Chinese aesthetics with the beauty of ancient temple retreats, the natural beauty of mangroves, the beauty of craftsmanship in intangible cultural heritage fish lanterns, the beauty of food with pot dishes, and the beauty of elegant gatherings and cultivation of virtue with the fish and dragon blessing. The modern interpretation integrates the concept of Chinese aesthetics into every space of the hotel, from its architecture, gardens, and craftsmanship to food and humanities, opening the doors to an inimitable Chinese experience. HUALUXE Chongqing Science Hall incorporates the essence of Chinese aesthetics: birds roosting on the green river, the ancient pier, exceptional architecture, purple bamboo, and the passionate BA dance. These design elements construct an extraordinary multi-sensory backdrop for guests to experience Chinese aesthetics during their stays.

Through its exclusive brand IP, ‘HUALUXE Gathering’, showcasing the essence of Chinese traditional arts and culture through the timeless, transforming hotels into not only places of accommodation but also platforms for experiencing and exchanging China’s Intangible Cultural Heritage. HUALUXE Beijing Xi’nan follows the rhythm of the 24 solar terms to offer a series of cultural activities, including the burning of sandalwood incense, sunset tea sessions, and playing the guzheng instrument. This artistic notion of harmony paints the picture of a new era of creativity. HUALUXE Kunming invites guests to create art with tie-dye methods and plant rubbing to sense the beauty of nature. HUALUXE Shanghai Changfeng Park provides the experience of exquisite crafting lacquer fans. HUALUXE Xi’an Tanghua allows guests to partake in burning foil painting, ancient incense making and cloisonné enameling.

Delighting in the culinary treasures of China

Passionate about promoting Chinese hospitality that revolves around ‘eat’ and ‘meet’, HUALUXE pours extra care into providing guests with an excellent and high-quality dining experience. The Chinese restaurant, Cai Feng Lou, utilizes its deep understanding and respect for Chinese food culture, encapsulating local food trends and combining regional characteristics. With ‘one food, one taste’ as inspiration, it unveils a journey through various flavors. Cai Feng Lou, HUALUXE Xi’an Tanghua, has been honored with the Black Pearl Restaurant One Diamond award for three consecutive years. Staying true to the essence of traditional Cantonese cuisine, it incorporates native elements and sets the standard for Xi’an’s specialty—Biangbiang noodles. In addition, the Xian Yan all day dining restaurant serves innovative fusions of Chinese and Western dishes, taking the flow of the four seasons as inspiration to offer a creative menu of HUALUXE FUSION DISHES. With intriguing themes to capture the beauty of every season, it meets the diverse demands of modern consumers for quality and rich dining choices across different cultural backgrounds.

Currently, HUALUXE Hotels and Resorts has 20 open hotels and 28 hotels in the pipeline in Greater China. In the future, the HUALUXE brand will continue to develop at a steady pace, expand into more tourist destinations, and showcase Chinese aesthetic lifestyles to global travelers.

Source: IHG Hotels