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How does Trader Joe’s create customer loyalty despite not having a rewards programme?

by GLO
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The store's popularity is due to several perks, including friendly and helpful employees, a generous return policy, a great store brand, a vast frozen food selection...

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According to an article on finance Buzz,  Trader Joe’s has a large fanbase of loyal customers who love the grocer. The store’s popularity is due to several perks, including friendly and helpful employees, a generous return policy, a great store brand, a vast frozen food selection, and cheap bananas. Other reasons include a selection of low-cost greeting cards, clean restrooms, a line of affordable beauty and self-care products, and a bulletin called the Fearless Flyer with featured products, innovative recipes, and cute drawings. Trader Joe’s also has fun contests and raffles for customers. Despite having no sales or rewards programs, Trader Joe’s prices are affordable every day.

What are some of the reasons customers love shopping at Trader Joe’s?

  1. Friendly employees who provide good customer service.
  2. The ability to sample products before purchasing them.
  3. A generous return policy.
  4. A large frozen foods section with affordable prices.
  5. High-quality store-brand products that taste great.
  6. Great meal-prep options that are easy and convenient.
  7. Low prices on bananas.
  8. Cheap greeting cards.
  9. Clean restrooms.
  10. High-quality, affordable self-care and beauty products.
  11. Availability of great little gifts, including chocolates, nuts, beauty products, and flowers.
  12. No need for coupons or membership cards.
  13. The Fearless Flyer, an in-store bulletin that features products and recipes.
  14. Fun contests and raffles

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