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H&M Names H&M brand head Daniel Ervér as new CEO, taking over from outgoing chief Helena Helmersson as margins shrink and competition intensifies

H&M surprised investors on Wednesday by announcing the immediate appointment of Daniel Ervér as the new CEO, as the Swedish fashion retailer grapples with challenges in boosting sales amid intense market competition. Outgoing CEO Helena Helmersson explained her decision to step down from H&M, citing the highly demanding nature of…