Hilton announced the results of its Green Ramadan 2024 initiative, which aimed to further reduce food waste across hotel operations during the holy month. Through the effort, Hilton saw a more than 20% reduction in post-consumer food waste.
(Image Source)
Hilton Worldwide Holdings Inc.Today, Hilton announced the results of its Green Ramadan 2024 initiative, which aimed to further reduce food waste across hotel operations during the holy month. Through the effort, Hilton saw a more than 20% reduction in post-consumer food waste.
Following the success of Green Ramadan 2023 where food waste was reduced by over 60%, the programme was scaled across 32 hotels in seven countries and served 239,000 guests during iftars and suhoors.
Participating hotels in Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Kuwait, Türkiye and Malaysia undertook extensive sustainability training, and aimed to close the loop across the food value chain by focusing on local sourcing, sustainable gastronomy, forensic waste management, and diversion by donation and composting where possible. By adopting interventions such as guest messaging, smaller portions, live cooking stations, artfully reduced food displays and switching to à la carte menus, the campaign was able to break through the food waste awareness barriers with an educational and interactive approach.
(Image Source)
Prior to the launch of this year’s initiative, the hotel teams were given instructive upskilling sessions and a food waste prevention playbook based on the key learnings gained from Green Ramadan 2023. These insights contributed to the success of the 2024 campaign, with food waste being reduced by 21% over the course of the month-long effort.
This is equivalent to more than 1.7 tonnes of food waste being avoided – enough to provide 4,300 meals. More than 7.4 tonnes of CO2 emissions were also prevented, equating to 488,523 smartphone charges, as hotel guests were empowered to adopt more sustainable and eco-friendly habits over the course of their stays. Items observed to be most frequently wasted included bread and pastry, vegetables and meats.
The campaign was launched as a collaboration between Hilton, the United Nations Environment Programme (UNEP) West Asia under the impactful Recipe of Change campaign, and Winnow – an AI-enabled food waste management solution. In addition to creating ‘Green Ramadan tools to ‘prime’ guests to adopt more sustainable behaviors, the participating hotels also fostered effective working cultures that immersed their wider teams — including front house and culinary staff — in the spirit of the campaign.
Notes to Editors:
- For more information about Green Ramadan 2024, please watch this video.
- Thanks to the successful implementation of insightful interventions the baseline data recorded in week one was 14% lower at 129 grams per cover, than the data recorded at the end of Green Ramadan 2023, which resulted in 151 grams per cover of post-consumer waste. This was then reduced by a further 21% resulting in 102 grams per cover at the end of the month-long effort.
- Winnow estimates the average meal to be 400g.
- CO2e emissions are calculated by multiplying weight savings by 4.3. This is a blend of an FAO estimate of 4.6x and a WRAP estimate of 3.9x.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn,Instagram and YouTube.
Source: Hilton
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
