New agreement set to rapidly expand mid‑market portfolio, capturing rising demand from emerging middle class
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Hilton Worldwide Holdings Inc.Hilton today announced the signing of a strategic licensing agreement (SLA) with NILE Hospitality to open 75 Hampton by Hilton hotels in India, joining more than 3,000 hotels trading under the brand worldwide. The news is another demonstration of Hilton’s commitment to growth in the country following an earlier agreement in 2024 to bring 150 Spark by Hilton hotels to India with Olive by Embassy.
“This marks our mid-market moment in India, as significant macroeconomic growth, a rapidly rising middle class and the vast infrastructure development fuel demand for our brands and drive strong trading performance in the country. This agreement marks yet another important milestone as Hilton accelerates its growth in India and unlocks a new chapter of expansion in Asia Pacific,” said Alan Watts, president, Asia Pacific, Hilton.
Under the agreement with NILE Hospitality, the first Hampton by Hilton hotels will debut across Gujarat, Rajasthan, Punjab and Bihar. Hampton by Hilton sits in the upper midscale segment, which expands the company’s existing midscale category in the country following the growth of upscale brand Hilton Garden Inn and the upcoming premium economy brand, Spark by Hilton.
“Hampton by Hilton is a customer favorite around the world, and this agreement demonstrates the immense value of the brand to guests and owners”, said Kevin Jacobs, chief financial officer & president, Global Development, Hilton. “Our owners consistently tell us that they value the efficient design and consistent service approach, which drives premium performance and scale. It is the right time for this brand to grow at scale in India, where we see significant opportunities to serve a rapidly-growing customer base.”
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Hampton by Hilton is the company’s largest brand by number of hotels and serves value-conscious and quality driven travelers with its friendly and caring signature hospitality, known as ‘Hamptonality’. The brand’s complimentary hot breakfast, open concept lobby, and fresh, contemporary design make it a popular choice for guests in more than 40 countries and territories across the globe. Hampton by Hilton offers a compelling development model and the brand has been ranked the number one lodging franchise for the past 16 years by Entrepreneur® magazine.
Vikram Singh Chauhan, founder and CEO, NILE Hospitality, said, “With this landmark signing, we are delighted to join hands with Hilton, bringing this celebrated brand to the region. This partnership represents an extraordinary opportunity for NILE to tap int o the immense potential of the country’s growing middle-income segment. It is indeed an exciting collaboration, as it provides an opportunity to redefine the midscale accommodation segment and deliver high-quality service and operations that both Hilton and NILE are renowned for. By aligning with the country’s unprecedented development and domestic travel momentum, we hope to offer our guests the comfort of a consistent network and brand promise in emerging markets and key destinations.”
Hampton by Hilton has been adapted to the Asia Pacific market and has grown rapidly in China for over a decade. Recent openings include Hampton by Hilton Hangzhou Lakeside Wulin Square, Hampton by Hilton Guangzhou Huangpu Sports Center and Hampton Suzhou Guanqian Avenue.
“Hampton by Hilton continues to strengthen its position as a powerhouse brand, and this strategic licensing agreement—alongside our incredible growth in all regions—further reinforces our global momentum.”
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“Hampton by Hilton continues to strengthen its position as a powerhouse brand, and this strategic licensing agreement—alongside our incredible growth in all regions—further reinforces our global momentum,” said Shruti Gandhi Buckley, senior vice president and global brand leader, Hampton by Hilton. “Owners recognize Hampton’s unrivaled legacy of leadership and performance, while guests value and trust our signature Hamptonality service, modern and functional design, and complimentary hot breakfast. With this significant expansion into India, we’re not only extending our global reach but also reinforcing Hampton as the midscale category leader—delivering a consistent, high-quality experience that resonates with travelers and drives long-term success for our owners.”
All Hampton by Hilton hotels participate in Hilton Honors, the award-winning guest-loyalty program for Hilton’s 24 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi.
Hilton’s rapid growth in India is underpinned by its award-winning workplace culture. Hilton was recently recognized as the #1 Company to Work For in India by ‘Great Place to Work’ for the second consecutive year, and remains the only hospitality company in the market to achieve this prestigious recognition in both 2023 and 2024.
Source: Hilton
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