The TravelTech Lab by HBX Group and Mastercard's Tourism Innovation Hub (the Hub) are joining forces to drive innovation in the travel and tourism sector through a collaborative program spanning the next three years.
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Both entities, located in Spain, have committed to fostering emerging innovation and technology talent. The partnership involves the exchange of knowledge and industry insights over the next three years, with a specific focus on collaborative initiatives related to sustainability and inclusive tourism projects.
José María Pestaña Sartorius, Chief Innovation Officer of HBX Group, expressed enthusiasm about the collaboration, stating that their membership in Mastercard’s Tourism Innovation Hub will play a pivotal role in advancing their goal of achieving a seamless end-to-end travel experience for everyone.
Mastercard’s Tourism Innovation Hub has established itself as a trusted collaborator in both the public and private sectors, contributing to the development of more sustainable and resilient tourism globally, as highlighted by Quim Martinez Bosch, Vice President of Tourism Innovation Hub at Mastercard.
While the TravelTech Lab by HBX Group was inaugurated earlier this year with a mission to reimagine tourism and enhance the overall travel experience, Mastercard’s Global Tourism Innovation Hub collaborates with governments, public sector agencies, and private sector companies to accelerate digitalization efforts. The Hub also engages in innovation, research, and co-creation of solutions within the tourism ecosystem.
Recent additions to the Hub include the Ministry of Ecology, Environmental Protection, and Climate Change of the Republic of Uzbekistan and the Kazakh Tourism National Company. These entities join existing members of the Tourism Innovation Hub, such as the United Nations World Tourism Organization (UNWTO), Spain’s SEGITTUR, and the Global Travel Resilience & Crisis Management Centre (GTRCMC) of Jamaica.
HBX Group, recognized as a B2B ecosystem player in the TravelTech space, operates as a connecting and empowering force for businesses. With over 3,000 experts worldwide, including on-the-ground specialists providing insights and support, the group aims to boost trading, especially in challenging segments of the travel industry. Notably, Hotelbeds is part of the HBX Group.
Source: HBX Group
