Gymshark, the UK-based fitness apparel brand, has unveiled its first-ever loyalty program, designed to reward customers not only for their purchases but also for their engagement with the brand's community and fitness initiatives.
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GLOGymshark, the UK-based fitness apparel brand, has unveiled its first-ever loyalty program, designed to reward customers not only for their purchases but also for their engagement with the brand’s community and fitness initiatives.
Earning Experience Points (XP)
The program allows members to accumulate Experience Points (XP) through various activities:
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Shopping: Earn XP for purchases made online, via the Gymshark app, or in-store. For example, spending £1 equates to 10 XP.
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Sharing: Signing up for Gymshark’s emails grants 25 XP.
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Showing Up: Downloading the Gymshark Training app provides 25 XP, and logging workouts earns an additional 10 XP per session, up to five times a week.
Tiered Rewards System
The loyalty scheme features four tiers, each offering escalating benefits:
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Tier 1: 0–1,249 XP
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Tier 2: 1,250–2,999 XP
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Tier 3: 3,000–4,999 XP
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Tier 4: 5,000+ XP
Advancing through tiers unlocks perks such as early access to new product launches, exclusive event invitations, partnership discounts, and vouchers for future purchases.
Community-Centric Approach
Carly Natalizia, Gymshark’s Chief Digital Officer, emphasized the program’s focus on community engagement: “We wanted to reward our community beyond just shopping. Whether you’re purchasing our latest gear, sharing your journey, or completing workouts, you’re recognized and rewarded.”
Enrollment and Special Offers
Customers can join the loyalty program by logging into their existing Gymshark account or creating a new one and opting in via the ‘Join the Club’ page. As a special launch incentive, those who enroll by May 31 receive a 100 XP welcome bonus. Additionally, customers who made purchases in 2024 are awarded ‘legacy XP’ for their past transactions.
Looking Ahead
This loyalty initiative marks a significant step in Gymshark’s efforts to deepen customer relationships and foster a vibrant fitness community. By integrating shopping, sharing, and active participation, Gymshark aims to create a more engaging and rewarding experience for its customers.
For more information or to join the loyalty program, visit Gymshark’s official Loyalty Program Page.
Source: Gymshark
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