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Grubhub is enhancing its Grubhub+ subscription program to meet the growing demand for membership schemes in restaurant industry

Grubhub is enhancing its subscription program to meet the growing demand for membership schemes, which are increasingly replacing traditional points-based rewards programs for restaurant customers. According to Launika Raykar, Grubhub's VP of loyalty, customer engagement, and partnerships, subscription models have become the standard for loyalty in the restaurant industry. Similar…