Greenview has released its latest Green Lodging Trends Report (GLTR) 2024, offering a comprehensive benchmarking study on sustainability in the hospitality industry, drawing data from over 20,000 hotels across 50 countries. This report highlights global adoption rates of sustainability practices, identifies emerging trends, and underscores the industry's increasing commitment to sustainable operations.
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GLOGreenview has released its latest Green Lodging Trends Report (GLTR) 2024, offering a comprehensive benchmarking study on sustainability in the hospitality industry, drawing data from over 20,000 hotels across 50 countries. This report highlights global adoption rates of sustainability practices, identifies emerging trends, and underscores the industry’s increasing commitment to sustainable operations.
Access full report here.
Key Findings and Practices:
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Common Sustainability Practices:
- Energy and Waste Management:
- 83.1% of hotels track energy consumption, and 82% monitor water usage, often on a monthly basis.
- 81.8% have action plans to reduce waste, while 91.7% have eliminated plastic toiletry bottles in favor of refillable dispensers.
- Carbon and Water Tracking: 93.2% of hotels track carbon emissions, and 90.9% have action plans to cut carbon footprints.
- Guest Engagement: 94% of hotels reward guests for participating in sustainable initiatives like linen reuse programs.
- Energy and Waste Management:
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Emerging and Innovative Practices:
- Plastic Reduction: Only 44.8% of hotels have action plans to reduce water use, while 63.2% have eliminated plastic straws.
- Sustainability Certifications: Nearly half (45.7%) of hotels have obtained third-party sustainability certifications, with luxury hotels leading the charge.
- Vegetarian and Local Menus: 77.6% of hotels offer vegetarian menu options, and many prioritize sourcing local food and beverages to reduce carbon emissions.
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Social Impact Initiatives:
- Community Support: 82.2% of hotels implement local community development projects, including education, health, and sanitation programs.
- Staff Training and Engagement: 94% of hotels provide staff training on sustainability and offer opportunities for volunteering.
- Inclusivity: 97.6% of hotels ensure accessibility for guests with disabilities.
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Energy and Climate Action:
- A significant 79.6% of hotels use green cleaning products, and 77.4% have action plans to reduce energy consumption.
- Renewable energy initiatives are gaining traction, with 9.8% of hotels incorporating onsite renewable energy solutions.
Regional Trends and Industry Drivers
- Luxury Hotels Lead: The luxury segment demonstrates the highest adoption of practices like sustainability certifications and guest engagement programs.
- Geographic Disparities: Countries like Belgium, Denmark, and Austria lead in sustainability certifications, while regions with emerging markets show room for growth.
- Focus on Compliance: Regulatory measures, such as the European Union’s Green Claims Directive, are driving the adoption of third-party certifications to combat greenwashing and promote transparency.
Challenges and Opportunities
While the hospitality industry has made significant strides, gaps remain in adopting more advanced sustainability measures such as solid waste assessments and renewable energy usage. Increased investments in emerging practices like water reuse, composting, and biodiversity conservation could further enhance the sector’s environmental impact.
Conclusion
The GLTR 2024 emphasizes the growing importance of sustainability in hospitality, highlighting that sustainability is no longer optional but a critical component of business operations. Hotels that prioritize sustainable practices, invest in innovative solutions, and engage with local communities are setting themselves apart in an increasingly eco-conscious travel market. As the industry evolves, collaboration and transparency will be key to achieving global sustainability goals.
Source: Greeview
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