The revamped loyalty program is simpler, and the new card provides customers more ways to earn and redeem GM Rewards points across GM brands for new vehicles, services, parts and accessories.
(Image Source)
GLOGeneral Motors is redesigning its GM Rewards™ loyalty program and announcing the launch of the GM Rewards™ Mastercard® from Barclays US Consumer Bank. The revamped loyalty program is simpler, and the new card provides customers more ways to earn and redeem GM Rewards points across GM brands for new vehicles, services, parts and accessories.
GM enhances loyalty program and unveils new GM Rewards™ Mastercard® from Barclays.
(Image Source)
GM Rewards members can also earn and redeem GM Rewards points towards digital services like most OnStar plans and Super Cruise1, the hands-free driver assistance technology which can be used on about 750,000 miles of compatible roads across the U.S. and Canada.
“GM has led the U.S. automotive industry in loyalty for a decade2, and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us,” said Ralph Darmo, VP of loyalty programs at GM. “Additionally, we’re creating exciting member-exclusive experiences that only GM can provide – such as trackside access at racing events and off-the-grid EV excursions. Cardmembers can use the new GM Rewards Mastercard to earn GM Rewards points from everyday purchases like food, shopping and travel. And you can redeem GM Rewards points towards your next vehicle, for accessories or features to upgrade your vehicle, and for services.”
In addition, customers of GM Financial will be able to redeem GM Rewards points towards an account balance. And now, GM Rewards points can be combined with GM’s Family First employee, dealer and supplier discount programs, for eligible customers.
Issued by Barclays, the new GM Rewards Mastercard further expands the Wilmington, Delaware-based bank’s portfolio of co-branded credit cards, which includes some of America’s best-known brands.
“We’re proud to partner with GM and Mastercard to deliver a credit card that puts real value in customers’ hands,” said Denny Nealon, CEO, Barclays US Consumer Bank. “With industry-leading rewards and flexible redemption options, the GM Rewards Mastercard makes every purchase more rewarding for GM customers across the U.S.”
Launching today, the new GM Rewards Mastercard combines the security and convenience of Mastercard’s network with the benefits of Mastercard World Elite. Cardmembers will also enjoy the following benefits:
- 30,000 bonus points after spending $1,000 within 90 days of account opening
- Up to 10x points on eligible GM purchases, consisting of 7x points for every $1 spent when you use your GM Rewards Mastercard, plus up to 3x points for being a GM Rewards member
- 3x points on all other purchases with the GM Rewards Mastercard (such as fuel, groceries, restaurants and travel)
- Redeem points towards a new GM vehicle, GM Financial account balances, parts, accessories and eligible services
- Unlimited point earning potential
- Low introductory APR for 9 months on qualifying GM purchases greater than $499 made within 30 days of account opening
(terms and conditions apply)
“Mastercard is thrilled to partner with GM and Barclays in offering exciting benefits tailored to cardmembers’ lifestyles,” said John Levitsky, Co-President, United States for Mastercard. “The GM Rewards Mastercard provides convenience and security through the power of our network, while unlocking valuable benefits that enhance the cardmember experience on and off the road.”
Existing cardmembers should continue to use their current cards through August 25, 2025. Current cardmembers will receive their new, replacement Barclays cards later this summer, along with activation instructions so they can begin using their new card on August 25.
Later this year, GM and Barclays will launch the GM BusinessTM Mastercard®, specifically for business customers, with a higher earn rate on GM purchases and expanded redemption options.
GM Rewards: Earn points with fewer restrictions
The free-to-join GM Rewards program offers up valuable points per dollar spent and allows redemptions across Chevrolet, Buick, GMC, Cadillac and services. Key updates include:
- 3x points for every $1 spent on eligible GM purchases
- 1 point per $5 spent on GM new and certified pre-owned vehicles
- Earn and redeem for digital services like most OnStar plans and Super Cruise
- No maximum point limits on redemptions or vehicle restrictions
- Ability to gift or transfer points to other GM Rewards members
- Opportunities to redeem points for exclusive GM events and experiences
- Points can now be combined with employee, dealer and supplier discounts*
- Points can be redeemed towards GM Financial loan or lease account balances*
*Terms, conditions and eligibility requirements apply
1Always pay attention while driving and when using Super Cruise. Do not use a handheld device. Requires active Super Cruise plan or trial. Terms apply. Visit gmc.com/connectivity-technology/super-cruise for compatible roads and full details.
2Source: S&P Global Mobility “Loyalty to Manufacturer Award,” February 2025
About General Motors
General Motors (NYSE:GM) is driving the future of transportation, leveraging advanced technology to build safer, smarter and lower emission cars, trucks and SUVs. GM’s Buick, Cadillac, Chevrolet and GMC brands offer a broad portfolio of innovative gasoline-powered vehicles and the industry’s widest range of EVs, as we move to an all-electric future.
About Barclays US Consumer Bank
Barclays US Consumer Bank is a leading co-branded credit card issuer and financial services partner in the United States that creates highly customized programs to drive customer loyalty and engagement for some of the country’s most successful travel, entertainment, retail and affinity institutions. The bank offers co-branded, small business and private label credit cards, installment loans, online savings accounts and CDs. For more information, please visit BarclaysUS.com.
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. www.mastercard.com
SOURCE Barclays US
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
