Location: Melbourne, Victoria, Australia. Click inside to apply.
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GLOAbout the job
We are excited to share an incredible opportunity within Global Retail Brands, Australia’s leading specialty kitchenware and homewares retailer, with a thriving network of over 260 stores nationwide.
About the Role:
Reporting to the Digital Marketing Manager, we have an exciting opportunities for a new members to join our successful and fun eCommerce/Digital Team working on some of Australia’s biggest homewares brands like House, MyHouse, Robins Kitchens and Baccarat. The CRM & Loyalty Specialist will work in a fast-paced retail environment, and support the eCommerce team to drive the success of our eDM programs using segmentation in emarsys, and building out tailored and personalised email journeys and flows, automations and customer journeys using emarsys, whilst also building and growing our newly launched VIP Rewards Program.
Your key responsibilities will include but not be limited to the following:
- Manage the day-to-day operations of the VIP Loyalty Rewards program, ensuring smooth functionality and alignment with business goals and to drive growth, engagement and customer repeat purchase and loyalty through all channels and digital and in-store touchpoints.
- Will be responsible for the creation of compelling offers, rewards and VIP engagement activities
- Build and execute strategies for customer acquisition, engagement, retention, and reactivation through the loyalty program.
- Work with internal stakeholders to ensure all touchpoints are aligned with VIP Rewards messaging and value propositions.
- Build and execute strategies for customer acquisition, engagement, retention, and reactivation through the CRM program – emarsys and via segmentation, automation flows, customer journeys and tailored eDM’s based on customer purchase history, customer segments, product segments and winbacks.
- Build and maintain automated journeys using Emarsys with eCommerce Team
- Oversee the end-to-end CRM lifecycle, from data collection and segmentation to campaign planning, execution and performance measurement and lead the creation of personalised, multi-channel marketing campaigns that nurture customer relationships and encourage repeat business
- Leverage customer insights and analytics to identify opportunities to enhance the customer experience and drive loyalty.
- Build and implement customer journey’s and segmentation for Digital Marketing strategies.
- Set up dynamic content, A/B testing, and advanced segmentation within Emarsys to improve campaign performance and to drive sales and new audience engagement.
- Segment the database by behavior, frequency, spend, and lifecycle stage to deliver personalised communications
About you:
- 3+ years experience in a Loyalty or CRM-focused role, ideally within the retail or consumer goods industry
- Proven experience in managing CRM platforms like Emarsys, including journey mapping, campaign creation, and automation.
- Hands-on experience managing loyalty programs, with a focus on customer segmentation and lifecycle campaigns and proficient in customer data analysis, segmentation, and campaign optimisation
- Strong understanding of data-driven marketing, including segmentation, reporting, and insights analysis to drive CLV.
- Demonstrated ability to manage email marketing campaigns, optimise open rates, and monitor deliverability metrics and build segments.
- Experience collaborating with cross-functional teams such as eCommerce, IT, and marketing, to deliver seamless customer experiences.
- Strong analytical and problem-solving skills with the ability to use data to influence decisions.
If this sounds like you, hit that apply button now!!
Source: GRBA
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