Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has announced three appointments to strengthen its leadership team – all held by accomplished female executives: Katharina Dein has been promoted to Vice President Commercial, Jelena Kezika becomes Vice President Strategy, Andrea Krenn takes on the new Senior Vice President Communications role
(Image Source)
Global Hotel AllianceGlobal Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has announced three appointments to strengthen its leadership team – all held by accomplished female executives.
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Katharina Dein has been promoted to Vice President Commercial
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Jelena Kezika becomes Vice President Strategy
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Andrea Krenn takes on the new Senior Vice President Communications role
Katharina Dein was the first member of the GHA Commercial team back in 2013, overseeing a growing portfolio of brands and building strong relationships. She has led multiple initiatives, including creating an online hotel training platform used globally. In her new role, she will:
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Optimise performance of newly integrated properties
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Oversee brand onboarding and assess new brand potential
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Roll out new products/services to member brands
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Shape the alliance’s value proposition
Jelena Kezika has also been with GHA since 2013. A business strategist, she has:
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Driven GHA’s loyalty programme (GHA DISCOVERY)
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Boosted engagement, acquisition, and cross-brand revenue
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Led GHA’s sustainability and CSR efforts
In her new role, she will lead strategy planning, implementation, and partnership expansion to grow the GHA ecosystem.
Andrea Krenn, now SVP Communications, has led global PR at GHA since 2021. With prior experience at Atlantis The Palm and Dubai Tourism, she has:
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Strengthened brand awareness and media presence
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Supported growth across global markets
She will continue to lead the global communications strategy.
(Image Source)
Image: GHA
GHA Workforce & Gender Leadership
Women make up:
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Nearly ⅔ of GHA’s workforce
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60% of its leadership team
CEO Chris Hartley remarked:
“We are proud to recognise the exceptional talent of Katharina, Jelena, and Andrea. Their leadership will shape our future, sharpen focus, deepen impact, and create value for brands and DISCOVERY members.”
2025 Growth
New brands joining GHA in 2025:
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Cinnamon Hotels (Sri Lanka)
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Sunway (Malaysia)
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Rotana (UAE)
About GHA & GHA DISCOVERY
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45 brands, 850 hotels, 100 countries
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30M+ loyalty members
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$2.7B in 2024 member revenue
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11M room nights
For more: ghadiscovery.com | globalhotelalliance.com
Source: GHA
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