GLO Featured: Loyalty Program Reset Playbook: Step-by-Step to Reinventing Rewards • Emirates • Lufthansa • Qatar Airways • LATAM Airlines • Malaysia Airlines • American Airlines • AirAsia • Etihad • Alaska Airlines • Spirit Airlines • Air India • Delta • Air France-KLM • SAS • Virgin Australia • IHG • Marriott • Hyatt • Carnival Cruise Line • PAYBACK • Expedia • Celerant • Instacart • Majid Al Futtaim • Target • Bybit • Sabre • Zendesk • Loyalty Reports • Loyalty Careers • Loyalty Jobs
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GLOGLO Featured:
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Loyalty programs are a trillion-dollar ecosystem, yet most memberships sit idle as points lose value and customers disengage. This GLO study outlines a step-by-step playbook for reinvention, drawing lessons from Air Canada, IHG, Starbucks, and Domino’s, demonstrating how transparency, personalisation, and signature perks can transform loyalty from a liability to a growth engine.
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Airlines, Alliances & Airports:
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Soaring into a Silver Jubilee – Emirates Skywards turns 25! To commemorate the milestone, Emirates has announced it will unveil a bespoke ’25 years’ aircraft livery that will traverse all corners of the globe starting next month. Skywards gives back to its 37 million members with 25 days of generous giveaways.
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The loyalty program of the Lufthansa Group now awards miles and points for CO₂-offsetting packages. By opting for more sustainable flying, status or desired rewards can be achieved more quickly.
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Passengers Recognize LATAM with the Highest Rating at APEX: “Five-Star Global Airline” For the fourth consecutive time, LATAM has been recognized with the highest rating in the global airline category of the APEX ranking: the “Five-Star Global Airline.” This recognition is based solely on passenger feedback and ratings, collected through APEX’s partnership with TripIt® from Concur®, the world’s highest-rated travel organizing app.
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Raise a glass: American Airlines partners with Champagne Bollinger to elevate the art of travel The Champagne greeting upon arrival is a signature amenity at American’s Flagship® lounges across the system. Starting today, Flagship® lounge customers will be greeted with a glass of Champagne Bollinger Special Cuvée at Dallas Fort Worth International Airport (DFW), Miami International Airport (MIA) and O’Hare International Airport (ORD).
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To cap off the Cebu hub comeback, AirAsia is inviting Cebuanos to a Music Festival on 15 November 2025 featuring top Original Pilipino Music (OPM) artists, a celebration of local talent and a gesture of appreciation for the community that plays a central role in AirAsia’s journey.
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The partnership also extends into the digital sphere, featuring extensive brand integration on Euroleague Basketball’s platforms and exclusive co-created content. Fans can also expect a slate of innovative activations aimed at deepening engagement, expanding the competitions’ global reach, and bringing audiences closer to the game.
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Right on the heels of the successful launch of Atmos™ Rewards, Alaska Airlines and Hawaiian Airlines are rolling out a new self-managed business travel program that will revolutionize how employees from small and mid-sized businesses travel across our global network.
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Two Checked Bags Now Fly Free with Spirit Airlines’ Free Spirit® Travel More Mastercard® “Our most loyal Guests know they get the greatest value when they choose Spirit, and now the Free Spirit Travel More Mastercard makes flying with us even more rewarding,” said Rana Ghosh, Senior Vice President and Chief Commercial Officer at Spirit Airlines. “With two free checked bags, primary cardholders can enjoy more of what they love, including excellent value, great perks and an elevated travel experience.”
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Mumbai’s new airport opens on 30 September Adani Airport Holdings Ltd will operate NWIA’s first phase of operations and collaborate with Air India Group to boost domestic and international connectivity as well as propel India’s growth in becoming the world’s third-largest air passenger market by 2030.
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The Sister Airport agreement builds upon successful initiatives between Qatar and China. Qatar Airways recently announced the expansion of its codeshare with China Southern.
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Malaysia Airlines Partners with Corporate Information Travel This collaboration goes beyond travel; it’s about creating impactful journeys that connect athletes, fans, and communities across borders. From golf and football to rugby and even emerging sports like pickleball…
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Delta welcomes YouTube and YouTube Premium onboard YouTube is now onboard as the newest partner to join Delta’s industry-leading in-flight entertainment experience. The partnership brings ad-free access to a selection of YouTube videos, podcasts and music playlists onboard. Plus, SkyMiles Members logged in to Delta Sync Wi-Fi can unlock a 14-day free preview of YouTube Premium on Delta Wi-Fi-enabled flights within the U.S.
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New Sun Country Airlines Credit Card from Synchrony Rewards Travelers Every Time They Fly The new Sun Country Visa Signature® credit card allows cardmembers to earn up to 5X Sun Country rewards points for every $1 spent on Sun Country purchases: 3x when they use their card, and 2x when they fly. Cardmembers also earn 2X rewards points for every $1 spent on gas station and grocery store purchases, and 1X rewards points on all other purchases.*
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Bavarian bites and moreish meals – Emirates toasts to Oktoberfest! Emirates is set to celebrate the German festival Oktoberfestwith traditional Bavarian cuisine and an array of German entertainment onboard flights to and from Munich, Hamburg, Düsseldorf, and Frankfurt, as well in German airport lounges, between 20 September and 5 October.
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Air France-KLM and SAS (Scandinavian Airlines), today announced a significant expansion of their existing commercial partnership, aimed at further improving connectivity and enhancing the travel experience for passengers traveling between Scandinavia and the United States. This strategic step reinforces the commitment of both partners to deliver greater convenience and improved loyalty benefits to their respective customers.
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SAS is overhauling its Business Class by relaunching a true European Business product and adding access to 35 new partner lounges across Europe and Scandinavia, strengthening its premium offering and SkyTeam integration.
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Lufthansa and Munich Airport Take Oktoberfest Spirit to the Skies Munich Airport and Lufthansa have kicked off the 190th Oktoberfest by bringing Bavarian traditions, festive menus, and crews in traditional dress to the skies and terminals, offering millions of travelers a taste of Oktoberfest around the world.
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Alaska Airlines unveils bold Lounge expansion plans in San Diego As part of a multi-billion-dollar investment in infrastructure across Alaska Airlines’ network to provide a remarkable travel experience, the Alaska Lounge in San Diego will be one of the largest lounges offered by any carrier at the airport.
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Etihad Airways Named Five-Star Global Airline by Airline Passenger Experience Association for 2026 The recognition comes as Etihad continues to expand its network and enhance its award-winning guest experience across all cabins – from its unique three-room suite, The Residence, to First, Business and Economy.
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Sky’s the Limit as Velocity and Myer Take Partnership In-Store From 22 September 2025, Velocity Frequent Flyer members can redeem Points in-store at all 56 Myer locations nationwide, as well as online at myer.com.au. Members can use their Velocity Points to shop thousands of products across Womenswear, Menswear, Kids & Toys, Beauty, Home & Electrical and more using Points or Points + Pay.
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Hotels & Hospitality:
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IHG Hotels & Resorts Introduces Ruby to the U.S., Targeting Growth in Urban Micro Segment As the latest addition to its premium collection of brands, Ruby will offer a new and attractive option for cost- and style-conscious travelers in U.S. city centers.
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IHG Hotels & Resorts signs third Vignette Collection in Germany The signing of Hotel Schloss Reinhartshausen, Vignette Collection signals the brand’s continued growth in the German market.
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New research shows that waking up to a delicious smell might just be the secret to helping guests start the day on the right foot.
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Marriott Holds First “Members’ Day” to Tap Loyalty Members for Innovation Feedback Marriott hosted its first-ever “Members’ Day” at headquarters, inviting 75 Bonvoy loyalty members to test new concepts and give direct feedback on innovations as part of a broader strategy to strengthen customer relationships in the AI era.
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Preferred Hotels & Resorts has unveiled Legendary Journeys – The Ultimate Private Jet Experience, a 17-night, $133,500-per-person luxury adventure in partnership with Bucketlist Xperiences, whisking just 29 couples across seven extraordinary destinations from Singapore to London with bespoke cultural encounters, Michelin-level dining, and exclusive stays at its Legend Collection properties.
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Radisson Hotels Signs Exclusive Partnership with Co-op Live in Manchester Radisson Hotels has become the official hotel partner of Manchester’s Co-op Live arena, with the deal including a new Radisson Blu opening in 2026 and exclusive benefits for Radisson Rewards members.
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Way’s Premier Experiential Platform Powers Ancillary and Loyalty Experiences for Hyatt Hyatt is uniting ancillary offerings, experiential programming, and World of Hyatt FIND experiences on a single platform for hotels, while giving guests and World of Hyatt members more opportunities to discover and book unforgettable moments. This strategic initiative integrates Way’s platform and APIs into Hyatt’s digital ecosystem, including Hyatt.com, the World of Hyatt mobile app, property websites, and World of Hyatt FIND Experiences platform.
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IHG and Delta Fast-Track Loyalty for SME Travelers IHG Hotels & Resorts has partnered with Delta Air Lines to give small and midsized business travelers a fast track to elite hotel loyalty status through linked SME programs.
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Cruises:
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Carnival Grants Lifetime Diamond Status as It Refines New Loyalty Program Carnival Cruise Line has updated its upcoming Carnival Rewards loyalty program to better reward its most loyal customers. In a move aimed at appeasing frustrated members and preserving goodwill, the cruise line is now offering lifetime Diamond status to certain existing elite guests and introducing enhancements for Platinum members.
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Retail, E-commerce, F&B, Healthcare:
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PAYBACK celebrates 25th anniversary PAYBACK has been a daily shopping companion for Germans for many years – both in brick-and-mortar shops and online. The programme is now also available in Austria, Italy, Poland and several other countries in Eastern Europe, such as Croatia and Slovenia.
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Albertsons® Companies Launches “for U™ Travel In partnership with Expedia Group, for U Travel brings value and ease beyond grocery rewards to every destination.
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Listrak and Rivo Partner to Supercharge Retail Loyalty Programs Designed to solve the challenges customers can encounter in accessing their loyalty accounts, the integration unites Rivo’s innovative signed-in shopping experience with Listrak’s industry-leading person-first communications. With real-time data from Rivo flowing seamlessly into Listrak’s platform, marketers can achieve greater personalization and smarter segmentation.
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ROFU Kinderland becomes new PAYBACK partner From October 1, 2025, customers will be able to collect PAYBACK points with every purchase in over 100 ROFU stores across Germany and, in the coming weeks, in the online shop at www.rofu.de
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Pinterest Rolls Out “Where-to-Buy” Links to Make Ads More Shoppable The links allow advertisers to connect Pinterest users directly to multiple retailers with in-stock products, creating a smoother path from inspiration to purchase. Early testing shows that ads using these links generated higher engagement and stronger performance compared to campaigns directing users to external landing pages.
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Celerant Launches Geo-Fencing in Mobile Apps to Turn Nearby Shoppers into Buyers With this capability, retailers can automatically send push notifications to customers’ phones the moment they enter a designated area. By setting up these zones, retailers can drive foot traffic and capture impulse purchases from customers who might not have planned to shop otherwise.
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Instacart Launches Consumer Insights Portal to Power Faster, Smarter Decisions for Brands By productizing its first-party purchase data, Instacart is allowing brands to subscribe to actionable insights that can influence sales-driving Instacart Ads strategies while also informing broader decision-making across omnichannel consumer touchpoints.
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The new partnership expands access to digital savings for over 5 million shoppers across 1,400 independent grocery locations nationwide.
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Majid Al Futtaim is debuting the SHARE VIP Suite, the region’s first invitation-only retail concept offering SHARE VIP members an elevated, highly personalised shopping experience designed to be both discreet and indulgent.
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TargetLaunches Target Circle Week Campaign With Member Perks and Exclusive Product Drops A Target Circle 360 paid membership brings guests early access to deals along with a new in-store experience and surprise giveaways at all Target stores.
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Jollibee Launches Next-Level Mobile App to Bring More Joy and Convenience to Fans’ Fingertips For Jollibee Rewards members, the app offers a seamless, fully integrated loyalty experience. In just one tap users can check their program status, refer friends to earn bonus points, and redeem their Jolly Points for even jollier rewards.
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Milagro and Revmo AI Partner to Transform Restaurant Guest Engagement with Conversational Voice AI The collaboration will embed Revmo AI’s voice-enabled ordering, reservations, and customer engagement tools directly into the Milagro platform, empowering restaurants to deliver a modern, high-touch guest experience while driving efficiency and growth.
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GOcxm Acquires MobileXCo to Enhance Commerce Marketing and Retail Execution Capabilities The acquisition seamlessly extends GOcxm’s end-to-end platform, bringing together MobileXCo’s proven brand loyalty programs, gamified experiences, and consumer research expertise with GOcxm’s AI-enabled retail execution and consumer engagement platform.
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Entertainment, Sport, Telecom & Social Media:
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AT&T + Gigs: Bringing Mobile Plans Into Your Favorite Apps AT&T has partnered with Gigs to let apps like fintechs and shopping platforms embed mobile phone plans directly in-app, offering instant activation, seamless billing, and new revenue opportunities while reshaping how wireless service is sold.
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Transport, Fuel Retail & Mobility:
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Etihad Rail Launches Global Rail Youth Hackathon to Empower Next Generation of Innovators Etihad Rail, the developer and operator of the UAE’s National Railway Network, has announced the launch of the Global Rail Youth Hackathon 2025, a two-day competition for students and recent graduates to design innovative solutions that will reimagine the future of rail and infrastructure in the UAE.
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Strategic partnership between Omio and České dráhy aims to boost cross-border train travel in Europe Omio and České dráhy have formed a strategic partnership that enables travellers to book the Czech national railway’s full range of domestic and international routes on Omio, expanding seamless cross-border rail connections across Europe.
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Thailand’s PTT Oil and Retail Business Unlocks Growth With AI-Driven Personalization Strategy At the heart of this vision is blueplus+, OR’s integrated digital platform that unites the company’s wide-ranging services into one ecosystem. This effort reflects OR’s corporate mission of “Empowering All toward Inclusive Growth,” a commitment to delivering equitable, accessible, and sustainable value across its energy, retail, and lifestyle businesses.
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Payments, Finance, Property & Insurance:
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MNT Discount Buy, MNT Pass, and More MNT-Exclusive Benefits Now Live on Bybit The program allows MNT holders and users to speed up their journey towards Bybit’s signature VIP program, through which they can unlock even more benefits and exclusive experiences.
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HKT and Mox Bank Link Up “The Club” Membership via Mox App, Launch Exciting Joint Offers Mox Bank and HKT have linked The Club loyalty programme to the Mox app, giving members access to joint rewards, exclusive tech offers, and up to HKD 1,400 in combined cash and Clubpoints incentives.
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Loyalty Technology, Solutions & Consulting:
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Unlike typical corporate gift programs, Tinggly positions experiential gifts as both more personal and more sustainable than physical giveaways. The company offsets all experience-generated CO2 emissions, donates 1% of all sales to environmental causes, and plants one tree with each purchase – letting companies amplify their corporate social responsibility goals through recognition programs.
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Bolt Launches SuperApp Combining Finance, Crypto and Rewards All in One Platform By building rewards, banking, and commerce directly into a single app, Bolt is creating not just another wallet, but a financial operating system for the modern consumer.
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Appier Announces Full Product Line Infused with Agentic AI Designed to help advertisers and marketers deliver predictable ROI, the new suite redefines how data and AI power every stage of the customer journey. Unlike one off task automation, Appier’s Agents combine predictive insights with industry best practices to coordinate end to end actions, accelerating time to ROI and driving measurable business impact.
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Sabre seizes first-mover position with comprehensive agentic APIs for travel New APIs accessible via a proprietary MCP “universal translator” unlock endless possibilities for AI-powered shopping, booking, and servicing at scale
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Darwin CX and dsb Double Down on DACH Expansion with Fresh Talent and Loyalty Innovation Darwin CX and dsb are expanding in the DACH region with new hires and advanced loyalty innovations to strengthen customer engagement and accelerate growth.
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Faye Launches New AI Powered Pipedrive Zendesk Integration to Bridge Sales and Support With this new integration, organizations using Pipedrive and Zendesk can eliminate data silos, reduce manual entry, and deliver faster, more personalized customer experiences.
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Sabre Restructures Amid New Alliance with Travelin.Ai as Leadership Shifts Shake ESG Team Sabre has partnered with Travelin.Ai to expand access to its SabreMosaic marketplace and Lodging AI while rolling out split-payment tools for blended travel, even as a major sustainability team shakeup raises questions about its ESG momentum.
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Reports, Research, Insights & Opinions:
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Deloitte: As Generative AI Gains Ground, Consumers Choose the Innovators They Trust As GenAI becomes increasingly integrated into daily life, concerns about security and transparency are rising. Despite rapid adoption of the technology, skepticism persists: Nearly three-quarters (74%) of respondents familiar or experimenting with GenAI — and even 62% of regular users — say the increasing popularity of GenAI makes it harder for them to trust what they see online.
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Using Reach3’s conversational, mobile-first approach, the study revealed that consumers’ preferences go far beyond dollars and cents, and that rewards drive loyalty, shape behaviors, and deliver emotional benefits that influence how people shop and pay. In fact, 81% of consumers say rewards impact their shopping and payment behavior.
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The survey highlights the impact of evolving customer behaviors, economic pressures, and the impact of AI-driven shopping experiences on the 2025 holiday shopping season and major deal-day events. Results validate that consumers are increasingly cautious and demanding when it comes to online product quality, transparency, and trust – with 69% of respondents admitting they returned deal-day purchases.
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Mastercard Travel Trends 2025 Research: Purpose-Driven Journeys Shape the Future of Travel Mastercard’s Travel Trends 2025 reveals that journeys are increasingly purpose-driven. From Tokyo and Osaka, leading global destinations to booming wellness tourism in Namibia and South Africa, travellers seek value, meaning, and unique experiences. Sports events, culinary tourism, and longer business trips reshape demand—while fraud risks highlight the need for secure, seamless travel.
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Deloitte study. Corporate Travel in 2025: Growth Meets Growing Uncertainty Corporate travel in 2025 is growing but uneven, as larger firms cut back amid rising costs and sustainability pressures, while smaller companies drive demand through training, events, and global expansion
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Survey: AI and Agentic Commerce Gain Ground, But Adoption Hinges on Savings and Consumer Protections “Each of our four annual consumer surveys have revealed meaningful trends as consumers navigated the pandemic, inflation and now the rise of AI. What’s consistent is a growing reliance on rewards and loyalty,” said Jordan Glazier, CEO of Wildfire Systems. “We’re currently seeing AI shopping tools gain rapid adoption, and rewards continue to play a central role, with 75% of shoppers saying that cashback or bonuses would increase their trust and use of these tools.”
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Jobs & Careers:
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American Express is hiring: Membership Manager (India) Location: Gurgaon, Haryana, India. Click inside to apply.
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Tata CLiQ Fashion is hiring: Manager – CRM & Retention (UK) Location: Mumbai Metropolitan Region. Click inside to apply.
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Loyyal Share is hiring: Loyalty Sales Manager – India (India) Location: India. Click inside to apply.
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Vivobarefoot is hiring: Head of CRM & CX (UK) Location: Bristol, England, United Kingdom. Click inside to apply.
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Fella and Jones is hiring: Subscription and CRM Director (UK) Location: London Area, United Kingdom. Click inside to apply.
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Deliveroo is hiring: Loyalty Manager (UK) Location: London, England, United Kingdom. Click inside to apply.
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British Airways is hiring: Global Customer Relations Manager (UK) Location: Hounslow, England, United Kingdom. Click inside to apply.
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Deliveroo is hiring: Senior Product Manager, Loyalty (UK) Location: London, England, United Kingdom. Click inside to apply.
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Epsilon is hiring: Platform Solutions Director (Loyalty) (UK) Location: London, UK. Click inside to apply.
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Waitrose & Partners is hiring: Customer Experience Proposition Manager (UK) Location: Bracknell, England, United Kingdom. Click inside to apply,
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Stella McCartney is hiring: CRM Manager (UK) Location: London, England, United Kingdom. Click inside to apply.
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Morrisons in hiring: Loyalty Propositions and Planning Manager (UK) Location: Bradford, England, United Kingdom. Click inside to apply
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IAG Loyalty is hiring: Head of Fraud (UK) Location: London, England, United Kingdom. Click inside to apply.
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Talon.One is hiring: Head of Solution Partnerships (UK) Location: United Kingdom. Click inside to apply.
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American Airlines is hiring: Director, AAdvantage Location: Dallas, TX. Click here to apply.
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Macy’s is hiring: VP, Loyalty & Customer Lifetime Value (USA) Location: NY, NY, USA. Click inside to apply.
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Rakuten Rewards is hiring: VP, Loyalty & Retention Marketing Location: San Francisco, CA. Click inside to apply.
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Alterra Mountain is hiring: Director of Loyalty (USA) Location: Denver, CO, USA. Click here to apply.
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WS Development is hiring: Head of Loyalty (USA) Location: Boston, MA, USA. Click here to apply.
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Shell is hiring: US CRM Program Strategist (USA) Location: Houston, TX, USA. Click here to apply.
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JSX is hiring: Manager Loyalty (USA) Location: Dallas, TX, USA. Click inside to apply.
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Fanatics is hiring: Director, Loyalty Benefits (USA) Location: New York, NY, USA. Click inside to apply.
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Digitas North America is hiring: Vice President Director, Connections Strategy (CRM/Loyalty) (USA) Location: Atlanta, GA, USA. Click inside to apply.
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Citi is hiring: ECM Customer Management Branded Cards Strategy – VP (USA) Location: New York, NY, USA. Click inside to apply.
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T-Mobile is hiring: Sr Customer Loyalty Manager (USA) Location: Frisco, TX, USA. Click inside to apply.
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Michael Kors is hiring: Manager, Global CRM & Loyalty (USA) Location: New York, NY, USA. Click inside to apply.
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Wella Company is hiring: Sr. Manager, Loyalty and CRM (USA) Location: California, United States. Click inside to apply.
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Location: Secaucus, NJ, USA. Click inside to apply.
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MSC Cruises is hiring: Director Casino Loyalty (USA) Location: Miami, FL, USA. Click inside to apply.
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Collinson is hiring: Business Development Director – US/CN (USA) Location: Dallas, TX, USA. Click inside to apply.
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Royal Caribbean Group is hiring: Senior Manager, Loyalty Marketing (USA) Location: Miami, FL, USA. Click here to apply.
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Avis Budget Group is hiring: Loyalty Program Manager (USA) Location: Parsippany, NJ , USA. Click inside to apply.
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