Air France • Alaska Air • Amadeus • FlyBondi • JetBlue • WheelsUp • Southwest Air • ITA • Emirates • TAP • Qatar Airways • Malaysia Airlines • Collinson • Hilton • IGH • Wyndham • arrivia cruising report • Fenwick • Currys • Coop • Chewys • Instacard • BCGame • bp • Emarat • Loyalty Job • Loyalty Careers.
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GLOAirlines, Alliances & Airports:
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Complimentary high-speed wifi now available on board Air France flights With this innovation, Air France is the first major European airline to offer such a service on board. It plans to offer this service on 30% of its fleet by the end of the year and throughout its fleet by the end of 2026. (Image: Air France)
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PKFare Integrates Content from Argentina’s FlyBondi According to PKFare, the integration will allow FlyBondi to grow its bookings business beyond Argentina, reaching additional Latin American markets such as Brazil and Mexico, as well as tapping into long-haul demand from Asia-Pacific, Europe, and North America. FlyBondi currently operates domestic services within Argentina along with international routes to Brazil.
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Alaska Airlines and Icelandair Establish Codeshare The agreement also enhances connectivity, giving U.S. travelers easier access to Europe and offering European passengers more convenient links to the U.S. West Coast, Hawaii, and Asia through Alaska’s network. In addition, the deal includes reciprocal loyalty benefits, allowing members of each airline’s program to both earn and redeem points across the two carriers.
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Alaska Air Group announced late Wednesday that Diana Birkett Rakow, currently senior vice president of public affairs and sustainability at Alaska Airlines, will take over as CEO of Hawaiian Airlines starting October 29. She will replace Joe Sprague, who is retiring.
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JetBlue Becomes First Airline to Tap Amazon’s Project Kuiper for Inflight Wi-Fi JetBlue will roll out Amazon’s satellite broadband service starting in 2027, marking a major step in its push to lead inflight connectivity.
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Perth Airport to launch Amadeus biometric passenger system Perth Airport in Western Australia has partnered with Amadeus to roll out a cutting-edge biometric system designed to streamline the passenger experience from check-in through boarding. Built on Amadeus’ open platform, the new system integrates contactless technology across all key travel touchpoints.
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Wheels Up Rolls Out Signature Membership with Guaranteed Jet Access Wheels Up has launched its new Signature Membership, offering guaranteed year-round access to Phenom 300 and Challenger 300 jets with flexible pricing plans, premium perks, and Delta SkyMiles benefits.
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Southwest to Offer Free Wi-Fi to Loyalty Members Southwest Airlines announced it will start providing free in-flight Wi-Fi to all Rapid Rewards members beginning next month through a new partnership with T-Mobile. Starting October 24, loyalty members—no matter their wireless carrier—will be able to stay connected for free throughout their journey on Southwest flights.
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ITA Airways and United Airlines sign new codeshare agreement Along with the announcement of this codeshare agreement comes the added benefit for passengers of earning and redeeming points in their respective frequent flyer programs, Volare for ITA Airways and MileagePlus for United Airlines. Passengers of both loyalty programs will be able to access lounges depending on their tier.
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Emirates Skywards introduces flight rewards in Premium Economy Award-winning loyalty programme has announced members can now utilise Miles for Classic Rewards and Upgrade Rewards to experience Emirates’ popular Premium Economy cabin.
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Turn Transit into Adventure: Trip.com Launches Free Hong Kong Layover Tours Trip.com has introduced six curated half-day layover tours at Hong Kong International Airport—three free and three premium—offering transit passengers guided cultural experiences, hassle-free transfers, and fast-track reentry during layovers of seven hours or more.
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TAP Air Portugal Goes Wireless: Bluetooth Freedom in the Skies Use your Bluetooth headphones Using Bluetooth headphones allows for better sound quality, greater freedom of movement and also helps to reduce the environmental impact since it reduces the use of plastic, disposable electrical and electronic devices. (1) Only available on routes operated by Airbus A330-900 and A321LR
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Qatar Airways Holidays Launch FIFA World Cup 26™ Travel Packages The Official Airline Partner of FIFA has relaunched all-inclusive packages for fans to witness the world’s premier football tournament. With refund options and booking flexibility, the packages provide flights, accommodation, and match tickets at greater convenience for global fans
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Starting 16 October 2025, Qatar Airways will share code on China Southern’s three weekly direct flights between Beijing Daxing and Doha. Similarly, China Southern will be expanding its “CZ” code on Qatar Airways-operated flights beyond Doha to 15 destinations across Africa, Europe, and the Middle East, including Amman, Athens, Barcelona, Cairo, Dar es Salam, Madrid, and Munich.
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Malaysia Aviation Group (MAG) has revealed an expansive strengthening of its network and product offerings, reinforcing its ambition to become one of the world’s top 10 global airlines by 2030. This latest announcement—spotlighting new routes, added frequencies, elevated in-flight dining, and a modernized fleet—is part of the Group’s coordinated strategy to elevate connectivity and passenger experience across its airlines.
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Collinson International, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and owner and operator of SmartDelay™, has partnered with South Korea’s leading payment processing company, BC Card, to provide greater convenience and reassurance to its cardholders in the event of a flight delay.
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Qatar Airways to Welcome The Red Sea to its Global Network The airline will begin three weekly flights to The Red Sea from 21 October 2025
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Hotels & Hospitality:
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Hilton Surpasses 200 Hotels in Canada, Accelerates Multi‑Brand Expansion With its Canadian footprint nearly doubling over the past decade and more than 100 properties in development, Hilton is driving strategic growth across focused‑service, extended‑stay, and lifestyle brands.
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IHG One Rewards Partners with KPL to Resonate with New Generation Passion Members in Greater China can now redeem points for KPL match tickets and exclusive fan packages, unlocking a more engaging and thrilling live experience. By bringing the passion of esports into travel and lifestyle experiences, IHG One Rewards seeks to inspire Gen Z to pursue what they love most, while expanding redemption opportunities and enriching the program with diverse benefits that go far beyond stays.
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Wyndham Rewards Adds KrisFlyer as Newest Point Transfer Partner Under the partnership, Wyndham Rewards members can now choose to earn KrisFlyer miles on qualified hotel stays in lieu of Wyndham Rewards points (earn 1 mile per USD $1 spent) or convert existing points into KrisFlyer miles, starting from 6,000 points for 1,200 miles. Once converted, miles can be used toward flights, cabin upgrades, and more.
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The St. Regis Maldives Vommuli Resort Launches The Tastemaker Series The St. Regis Maldives Vommuli Resort has announced the launch of The Tastemaker Series, a new lineup of curated experiences debuting in Q4 2025. This thoughtfully designed program will bring together world-class chefs, acclaimed mixologists, renowned wellness practitioners, and global tastemakers to deliver exceptional moments for guests of the resort. (Image: St. Regis)
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Cruises:
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Cruising Into Loyalty: How Cruises Are Becoming the New Engine of Travel Rewards Once a niche vacation, cruising is rapidly becoming one of the fastest-growing segments in leisure travel—and a powerful driver of customer loyalty. According to arrivia’s new report Millennials and Gen Z are fueling demand for shorter trips, flexible payment options, and unique perks like private islands and river cruising. With one in five cruisers booking through loyalty programs and more than half engaging with rewards along their journey, cruise has evolved into a mainstream travel choice.
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Retail, E-commerce, F&B, Healthcare:
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Books-A-Million™ and POP MART Announce Partnership Launching September 2025 “We’re always looking for ways to delight our customers with products that are both unique and meaningful,” said Kathy Gagliano, Executive Vice President of Merchandising at Books-A-Million. “POP MART’s iconic characters connect with our bookstore community because they celebrate creativity, self-expression, and the joy of engaging with characters that inspire us.”
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Fenwick launches first loyalty programme MyFenwick in its 140-year history The programme, designed to reward customers for their ongoing engagement, will provide members with exclusive benefits, tailored offers, and early access to events and product launches. Fenwick said the initiative reflects its commitment to building deeper connections with shoppers while modernising its brand for a new generation of consumers.
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Currys Rolls Out Electronic Shelf Edge Labelling Across All Stores The move will see the replacement of traditional paper labels with dynamic electronic displays at every Currys store, streamlining operations and delivering real-time pricing and product information directly at the shelf.
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Co-op & Barnardo’s Push for Retail Loyalty Access for 16- and 17-Year-Olds in the UK Co-op and children’s charity Barnardo’s are calling on UK food retailers to allow 16- and 17-year-olds full access to loyalty discount schemes, arguing that many young people are currently excluded and missing out on essential savings.
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Chewy Q2 2025: Building Loyalty Through Subscriptions and Repeat Engagement Chewy’s Q2 2025 results highlight loyalty as a true growth engine. With over 80% of sales now driven by its Autoship subscription model and rising revenue per customer, Chewy shows how convenience and consistency build lasting bonds. A powerful case study in how loyalty fuels both retention and profitability.
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Instacart and Morrisons Bring AI-Powered Shopping Trolleys to the UK Designed to elevate the in-store experience, Caper Carts let customers scan items as they shop, track their running total in real time, and check out seamlessly.
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Entertainment, Sport, Telecom & Social Media:
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BC.GAME launches VIP Transfer with First-Week Lossback — high-tier cap up to 70% BC.GAME, a global online entertainment platform offering a wide range of casino and sportsbook experiences, has launched a status match for new users transferring from other gaming platforms.
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Transport, Fuel Retail & Mobility:
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Emarat and AW Rostamani Forge Strategic Partnership to Reward UAE Customers and Simplify Mobility Emarat has partnered with AW Rostamani Group to combine fuel retail and automotive expertise, offering UAE customers integrated loyalty rewards, seamless fleet fueling, and co-branded experiences that make every journey easier and more rewarding.
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bp Brings Over 8,500 US Convenience Locations into Axonet Retail Media Network bp is partnering with Axonet to bring its U.S. retail footprint—which includes more than 8,500 locations under brands like Amoco, Thorntons, ampm, and TravelCenters of America—into the Axonet Retail Media Network (RMN). This move, beginning in late Q3 2025, will allow consumer packaged goods (CPG) brands to deliver targeted media and national offers via bp’s Earnify loyalty program and in-store touchpoints.
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Loyalty Technology, Solutions & Consulting:
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Everest Group ranking of loyalty solutions providers: Loyalty Platforms PEAK Matrix® Assessment Enterprises are reshaping loyalty strategies beyond points and rewards, with Everest Group’s Loyalty Platforms PEAK Matrix® Assessment 2025 highlighting 23 providers evolving into AI-driven, modular engagement ecosystems to deliver personalization, ROI, and industry-specific solutions.
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Jobs & Careers:
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SQUIRE is hiring: Customer Loyalty Marketing Manager Location: New York, NY. Click inside to apply.
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CAVA is hiring: Loyalty and Promotions Strategy Manager Location: Washington DC, USA. Click inside to apply.
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GameStop is hiring: Loyalty Operations Manager Location: Grapevine. Click inside to apply.
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Uber is hiring: Head of Membership & Loyalty, Delivery – UK&I Location: London, England, United Kingdom. Click inside to apply.
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MARS Recruitment in hiring: Loyalty Partnerships Manager Location: Docklands, Victoria, Australia. Click inside to apply
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