GLO Featured. Tony Piedade on Loyalty Programs in Sport: Retaining Fans or Monetising Passion? • Emirates Skywards turns 25 years old • BA • Avelo • Qatar Airways • Hawaiian Airlines • Frontier Airlines • Air Canada • SAS • American Airlines • Virgin Airlines • Alaska Airlines • United Airlines • Virgin Australia • Choice Hotels • Hilton • Sonesta • GHA • Wyndham • Marriott • IHG • Norwegian Cruises • Sainsbury's • PAYBACK • Amazon • Loyal Solutions • Eagle Eye • Reports • Loyalty Jobs.
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GLOGLO Featured:
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GLO Featured. Tony Piedade on Loyalty Programs in Sport: Retaining Fans or Monetising Passion? Tony Piedade explores how loyalty programs in sport can both strengthen fan engagement and generate predictable revenue, but questions whether they risk commodifying passion by prioritising transactional rewards over authentic community and belonging.
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Congratulations from GLO to Emirates Skywards on a Silver Jubilee – Emirates Skywards turns 25! Congratulations to Emirates Skywards from all of us at the Global Loyalty Organisation on 25 years of innovation and excellence! From 76,000 members in 2000 to over 37 million across 190+ countries, Skywards has become one of the world’s most recognised loyalty programmes, with 100+ partners, billions of Miles redeemed, and multiple global awards. Here’s to the next 25 years of redefining loyalty!
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Airlines, Alliances & Airports:
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British Airways Holidays, which is part of IAG Loyalty, is embarking on a strategic digital transformation journey to deliver a distinctive and personalized experience, flexible and varied choices and seamless multi-channel offerings for their customers.
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Avelo Airlines Announces New Membership Program: Avelo PLUS Avelo PLUS membership is program designed to make traveling even more affordable and convenient. Travelers can join for just $49 for the first year* and enjoy exclusive perks all year long.
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Qatar Airways Expands Connectivity to the United States and South America with Aer Lingus and LEVEL Through Dublin, Qatar Airways passengers can now enjoy greater access to U.S. routes including Boston, Bradley International, Cleveland, Indianapolis, Minneapolis, Nashville, Newark, Orlando, Philadelphia, Washington Dulles, and soon to Las Vegas
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All existing Huaka‘i by Hawaiian benefits — including one free checked bag on Neighbor Island flights and monthly travel deals—carry over to Atmos Rewards. And coming in 2026, we’re excited to introduce a 50% bonus on points and status points for Neighbor Island travel for all Huaka‘i by Hawaiian members.
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By enrolling in the challenge for just $99 and earning 12,500 Elite Status Points within 90 days, participants will unlock Platinum benefits through December 31, 2026, making every trip more rewarding.
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Air Canada launches its NDC platform with Travelport+ The two companies have made the full range of Air Canada’s NDC content available to Travelport-connected travel agencies and travel management companies using Travelport+.
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High demand as SAS reintroduces European Business Class starting October 1 The launch is closely linked to SAS’ broader premium initiative, which also includes the expansion of lounge access across Europe and Scandinavia. Around 35 additional lounges will be added from October 1, ensuring that Business Class customers benefit from a seamless premium journey both in the air and on the ground.
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Elevating the experience: American Airlines brings mainline comfort to regional flights American Airlines is upgrading its regional fleet with refreshed interiors, in-seat power, larger overhead bins, and high-speed Wi-Fi — free for AAdvantage® members by 2026. The changes align regional flights with mainline service, offering consistent comfort, connectivity, and streamlined onboard experiences. (Image: American Airlines)
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Virgin Australia Launches ‘Neighbour-Free Seating’ for Extra Space in the Skies The last thing any passenger wants on a flight is to feel cramped shoulder-to-shoulder with a stranger — no matter how short the journey. In a move sure to delight introverts, frequent flyers, and anyone craving a bit more elbow room, Virgin Australia has introduced a new scheme called “Neighbour-Free Seating.”
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Alaska Air Group Announces Leadership Transitions at Alaska Airlines and Horizon Air Jason Berry to be named chief operating officer of Alaska Airlines, succeeding Constance von Muehlen who will retire after a groundbreaking career in aviation. Alaska Air Group veteran, Andy Schneider, to be appointed CEO and president of Horizon Air
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United Transforms Customer Experience in Guam with New Boeing 737 MAX 8 Fleet, Upgraded Lobby Airline to replace current Boeing 737-800 fleet with ten Boeing 737 MAX 8 airplanes that offer screens in every seatback, Bluetooth connectivity, Wi-Fi, more extra-legroom seating, and overhead bin space for eveyrone’s roll aboard carry-on bag, with the first arrival scheduled for February 2026. Lobby upgrades also underway at Antonio B. Won Pat International Airport with new check-in kiosks which will reduce congestion and wait times
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United Receives FAA Certification for First Starlink-Equipped Mainline Aircraft United completed equipment installation on first 737-800 and expects first customer flight to depart from Newark/New York on October 15. Starlink is now installed on more than half of the aircraft in United’s regional fleet, and the airline continues to install Starlink on approximately 50 regional jets each month. (Image: United).
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Sky’s the Limit as Velocity and Myer Take Partnership In-Store From 22 September 2025, Velocity Frequent Flyer members will be able to redeem their Points both in-store at all 56 Myer locations nationwide and online at myer.com.au, giving Australians more flexibility, value, and ways to stretch their budgets while shopping for fashion, beauty, homewares, electricals, toys, and more.
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Hotels & Hospitality:
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The new hotels will be located throughout France, strengthening an already existing portfolio of midscale and upscale business, leisure, and long-stay accommodations. All properties will participate in Choice Privileges, the company’s award-winning loyalty program, enabling members to earn and redeem points at over 7,100 hotels worldwide.
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Hilton bolsters Korean portfolio with signing of 1,275‑room integrated resort hotel INSPIRE Entertainment Resorts, A Hilton Partner Hotel, will participate in Hilton Honors, the award-winning guest-loyalty program for Hilton’s 24 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app.
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Sonesta Partners with Viator to Enhance Sonesta Travel Pass Member Experience Through this collaboration, Sonesta Travel Pass members can now earn points when booking travel experiences powered by Viator’s extensive catalog of over 400,000 global tours, activities and excursions.
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GHA senior management appointments Steve Ayalo joined GHA in 2015 and consistently demonstrated a strategic understanding of how IT impacts both performance and risk. Ayalo has been instrumental in building GHA’s robust cybersecurity and compliance frameworks, leading the establishment of the cybersecurity operations centre, threat intelligence services, and scalable IT, all while establishing governance around emerging technologies like AI.
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Wyndham Rewards Serves Up New Dining Perks with Rewards Network Members can now earn up to 5 Wyndham Rewards points per dollar spent at participating U.S. restaurants plus a 1,000-point Welcome Bonus thanks to Dine Out with Wyndham Rewards
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Announcement revealed alongside 10-million Marriott Bonvoy Point giveaway in partnership with global adventurer Dylan Efron. (Image: Marriott)
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Marriott Bonvoy is teaming up with actor and comedian Adam Devine and six global artists to transform hotel keycards into “Keysakes” – collectible items of fandom that will unlock the 2026 Marriott Bonvoy Super Bowl Sleepover Suite. (Image: Marriott)
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Fauchon L’Hotel Paris Survey: What Do Luxury Travelers Want? Fauchon L’Hôtel Paris’s 2025 survey of luxury travel advisors found that today’s high-end travellers value authentic local experiences and warm, personalized service far more than brand uniformity, loyalty programmes, or social media influence. (Image: Fauchon)
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Wake Up to Breakfast: Holiday Inn Express (IHG) Launches Scent-Powered Alarm Clock Holiday Inn Express has launched a limited-edition Breakfast Alarm Clock that wakes guests with the aroma of favourites like coffee, bacon, and muffins, highlighting the brand’s playful approach to reimagining the hotel morning experience. (Image: IHG)
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Hyatt’s Inclusive Collection Survey: Americans Crave More Quality Time Hyatt’s Inclusive Collection released its first-ever Time Rich Report, showing that 82% of Americans feel they lack quality time with loved ones and 62% view travel as a key way to create it. The study highlights travel’s powerful role in fostering deeper connections, romance, and self-care, inspiring Hyatt to launch its “Time Here Is Worth More” campaign with new wellbeing experiences and a partnership with Deepak Chopra, M.D.
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Cruises:
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Cruisebound Launches Affiliate Program to Empower Partners and Drive Growth The initiative creates opportunities for content creators, influencers, and digital marketers to partner with Cruisebound and earn commissions on bookings generated through unique affiliate links.
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Norwegian Cruise Line Holdings Ltd. Launches Loyalty Status Honoring Program Across All Three Brands Elevating recognition and rewarding brand loyalty, Norwegian Cruise Line Holdings Ltd. unlocks more ways for guests to explore the world across its three award-winning brands: Norwegian Cruise Line®, Oceania Cruises®, and Regent Seven Seas Cruises®
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Retail, E-commerce, F&B, Healthcare:
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Sainsbury’s Revives Nectar “Count Up To Christmas” Challenge for 2025 Sainsbury’s has relaunched its Nectar “Count Up To Christmas” challenge, running 1 Oct–11 Nov 2025. Members who join via the app complete five personalised tasks for up to 1,500 bonus points on top of everyday earn. Points are redeemable at Sainsbury’s and partners like Argos and eBay, helping shoppers stretch budgets during the festive season while boosting engagement in one of the UK’s largest loyalty schemes.
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Shop Local Pasadena Introduces Open Rewards Pilot Program This new digital rewards program will offer 5% cash back on purchases made at participating local businesses. Launching on October 1, 2025, and running through March 31, 2026, the program is designed to reward consumers and support Pasadena’s small business community, making it easier than ever to shop and save.
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PAYBACK partners with Galleria From October, GALERIA customers can collect PAYBACK points on purchases both in-store and online. The partnership expands PAYBACK’s coalition network and gives GALERIA shoppers access to personalised offers and rewards, enhancing engagement and value for millions of customers across Germany.
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QSR loyalty shifts: Jimmy John’s standardises rewards as Krystal debuts “Club Krystal” Jimmy John’s has overhauled its loyalty into JJ Rewards, awarding 10 points per dollar with clear item-based redemptions, while Krystal has launched its first systemwide scheme, Club Krystal, on the same earn rate. Both move QSR loyalty toward transparency and precision value, offering members predictable rewards and brands cleaner data to drive frequency, spend and long-term engagement.
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Flowhub Launches Marketing Suite to Help Cannabis Dispensaries Drive Loyalty and Revenue With rising acquisition costs and margins tightening across the cannabis industry, retailers need better ways to generate sustainable business growth. Flowhub data shows that loyalty members spend 3.5x more annually than non-loyalty customers, making retention marketing one of the most critical levers for dispensary success.
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Anderson .Paak earns his PHD (PIZZA HUT DEGREE) in new collaboration with Pizza Hut Pizza Hut is teaming up with 9x GRAMMY® award-winning artist and entertainer Anderson .Paak to launch a campaign in celebration of their latest menu innovation: Crafted Flatzz™.
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Ace Hardware Announces Ace Rewards Days Taking place Oct. 7-8, 2025, this event offers exclusive deals both online and in participating local Ace stores, making it easier than ever to shop and save. Special pre-sale savings kick off Oct. 1, giving Rewards Members early access to select online and in-store offers ahead of the main event.
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Rekt Brands Inc. expands beverage arsenal with Rekt Energy Rekt is the first CPG company with a “brand coin”. The $REKT token, issued in November 2024, rewards early supporters and mirrors the goodwill of the brand. In August 2025, $REKT peaked at a market capitalization of $600 million, showcasing a new blueprint for consumer growth and reward systems.
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Transport, Fuel Retail & Mobility:
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Xiao-I Corporation Renews Strategic Partnership with Premier Automotive Manufacturer The renewed agreement focuses on further optimizing the client’s customer service ecosystem through Xiao-I’s flagship solutions. These technologies have been instrumental in delivering seamless, intelligent, and scalable support throughout the customer lifecycle—from sales and aftersales assistance to technical support and loyalty programs.
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Payments, Finance, Property & Insurance:
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Truist’s Visa Infinite launch sets new super-regional standard for premium small business cards Available exclusively through Truist branches and business banking teams, the card delivers 2% unlimited cash back with an additional 10% loyalty cash bonus.
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Amazon, Emirates Islamic, and Mastercard to Introduce Region’s First Amazon Credit Card Free for life with no annual membership fees, the Amazon Emirates Islamic Mastercard Credit Card will earn customers unlimited value back of up to 6% on their purchases on Amazon.ae and up to 2.5% on purchases elsewhere, with benefits credited instantly and available to redeem as a discount on their next Amazon.ae purchase.
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mClub® Selects Synchrony’s CareCredit® as Exclusive Financing Partner Through this exclusive partnership, mClub members gain access to CareCredit’s flexible financing options, providing pet owners with a dedicated way to manage out-of-pocket costs for veterinary care, from routine check-ups to unexpected emergencies.
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Loyalty Technology, Solutions & Consulting:
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From stamp collection to fully digital – the evolution of Forbrugsforeningen since 1886 Forbrugsforeningen af 1886, Denmark’s longest-running loyalty program, entered the digital era in partnership with Loyal Solutions.
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MarketsandMarkets’ 360Quadrants Recognizes Top Startups and SMEs in Loyalty Management The report highlights SessionM, Ebbo, SailPlay among the top companies that are actively shaping the future of the Loyalty Management Startups/SMEs Companies Assessment.
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The new solution allows retailers to deliver and execute precisely targeted rewards and incentives to members at the exact moment of purchase, processing complex loyalty calculations faster than a Google search.
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boost.ai Unveils Upgraded Voice Offering to Set the Standard for Enterprise Voice AI “Voice is fast becoming the default interface for customer service,” said Rasmus Hauch, CTO of boost.ai. “By offering both instant, natural interactions and enterprise-grade control, we’re giving businesses the tools to interact with their customers in the most natural way possible, without compromising on safety, accuracy, or trust.”
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This collaboration combines TechSee’s breakthrough AI-powered visual automation platform with SOFTEL’s in-depth expertise in omnichannel architecture and contact center modernization, delivering scalable, intelligent service experiences across various industries.
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Tie Raises $10M Series A to Power Real-Time Audience Ownership for E-Commerce Brands Tie enables e-commerce brands to know who is visiting their website and engage consumers in real time through personalized, timely messaging.
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Reports, Research, Insights & Opinions:
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New Book by Ken Hughes Reveals What Every Brand Can Learn from Taylor Swift’s Marketing Genius From surprise drops to deeply personal storytelling, from community empowerment to a loyal tribe of superfans, Swift’s brand strategy offers a masterclass in customer experience (CX), loyalty, tribal belonging and emotional resonance.
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Mordor Intelligence report: Digital Experience Platform Market worth USD 26.5B by 2030 AI and machine learning are redefining digital experience platform market trends by enabling predictive personalization, real-time recommendations, and data-driven decision-making, strengthening brand-customer connections.
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Jobs & Careers:
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Mastercard is hiring: Director, Loyalty Strategy Consulting Sales (Australia) Location: St Leonards, New South Wales, Australia. Click inside to apply.
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Virgin Australia ls hiring: Strategy Manager (Customer Programs) – Australia Location: Australia. Click inside to apply.
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Loyyal is hiring: Business Development Manager – Loyalty Location: India. Click inside to apply.
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Lowe’s India is hiring: Manager Loyalty Operations Location: India. Click inside to apply.
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TUI Share is hiring: Director Customer Solutions, CRM & Loyalty Location: London, UK. Click inside to apply.
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Harrods is hiring: Loyalty Executive- Fixed term contract Location: Hammersmith, England, United Kingdom. Click inside to apply.
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Mercedes-AMG PETRONAS Formula One Team is hiring: Fan Engagement & Acquisition Manager Location: Brackley, England, United Kingdom. Click here to apply.
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The Economist is hiring: Head of Rewards Location: London, UK. Click inside to apply.
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Trustpilot is hiring: Director, Global CRM and Lifecycle Location: London, UK. Click inside to apply.
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FDJ UNITEDis hiring: Acquisition Bonus & Reward Manager Location: London, UK. Click inside to apply.
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Marriott International is hiring: FLEX Director, Loyalty Member Experience Design Location: Bethesda, MD, USA, Click inside to apply.
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Marriott International is hiring: Senior Manager, Member Experience Location: Bethesda, MD, USA. Click inside to apply.
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JPMorganChase is hiring: Vice President Product Manager, Rewards Location: Wilmington, DE, USA. Click inside to apply.
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Topgolf is hiring: Senior Manager, Loyalty Strategy & Operations Location: Dallas, TX, USA. Click inside to apply.
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Wells Fargo is hiring: Senior Lead Product Manager, Card Loyalty Programs, Travel Location: Chandler, AZ, USA. Click inside to apply.
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dentsu is hiring: Senior Director, CRM & Loyalty Partnerships Location: Maryland, United States. Click inside to apply.
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Virgin Atlantic is hiring: Manager Loyalty Product (High Value Customers) Location: Crawley, England, United Kingdom. Click inside to apply
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Uber is hiring: Head of Membership & Loyalty, Delivery – UK&I Location: London, UK. Click inside to apply.
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Levi Strauss & Co. is hiring: Loyalty Specialist – Germany & Benelux Location: London, UK. Click inside to apply.
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