GLO Featured. GLO at World Aviation Festival 2025: Highlights & Key Themes • Emirates • British Airways • United Airlines • Air France-KLM • TAP Air Portugal • Lufthansa • LATAM Pass • Azul • KM Malta • American Airlines • Riyadh Air • Cathay Pacific • Hilton • Hyatt • PAYBACK • GAP Inc. • Tulip • Google • Domino's • Qualtrics • IBS • LPS • Oracle • Reports • Loyalty Jobs.
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GLOGLO Featured:
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At the World Aviation Festival 2025, Oliver Ross (KM Malta Airlines, Loyalty & CRM) outlined how the boutique carrier is launching a real-time loyalty marketplace to drive engagement beyond flights. By integrating with payment systems, leveraging data insights, and adding gamification and community reviews, KM Malta aims to make loyalty part of customers’ everyday lives.
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At the World Aviation Festival 2025, Mike Petrella (United Airlines, MileagePlus) today outlined how United is transforming loyalty into a human-centric ecosystem built on travel, data, and media. With partnerships like Instacart, Spotify, and Built, plus Starlink-powered personalization, MileagePlus aims to extend relevance beyond flights into customers’ everyday lives.
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At the World Aviation Festival 2025, airline and travel leaders from LATAM, Azul, Vueling, TAP Air Portugal, and Cover Genius examined how smart partnerships can unlock new value for passengers and programmes alike. From real-time accruals to lifestyle integrations, the panel underscored that the future of loyalty lies in ecosystems built on trust, seamless tech, and relevance beyond travel.
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At the World Aviation Festival 2025, Cristina Yoshida, Director of Loyalty at Azul, highlighted how Azul Fidelidade is evolving into an everyday loyalty ecosystem powered by subscription plans, premium credit cards, and diversified redemptions. By embedding flexibility, lifestyle partnerships, and exclusive experiences, Azul is driving deeper engagement while creating stable, recurring revenue streams.
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GLO @ WAF 2025 Insights: Christian Ortiz, LATAM Pass on Building Everyday Loyalty Ecosystem At the World Aviation Festival 2025, Cristian Ortiz, CEO of LATAM Pass, outlined how the programme is evolving from a traditional frequent flyer scheme into a digital-first, everyday loyalty ecosystem anchored in real-time integration, choice-based milestones, and long-term partnerships. With over 52 million members, LATAM Pass aims to blend daily utility with the aspirational core of travel, positioning itself as one of the world’s top loyalty platforms.
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At the World Aviation Festival 2025, a panel of loyalty leaders including Ben Lipsey (Flying Blue, Air France–KLM), Nejib Ben-Khedher (Emirates Skywards), Gerald Schloegl (Lufthansa Miles & More), Markus Puffer (IBS Software) and David Clancy (Loyalty Partner Solutions) explored how to keep programmes relevant, aspirational and sustainable amid shifting customer behaviour and tech constraints.
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At the World Aviation Festival 2025, Emirates Skywards’ Nejib Ben Khedher highlighted the programme’s shift back to its core mission of strengthening loyalty to the Emirates brand, prioritising emotional engagement and premium member value over pure commercialisation. Building on 25 years of Skywards’ history, the programme now looks ahead to leverage AI, hyper-personalisation, and lifestyle experiences to create deeper, lasting connections with its members.
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World Aviation Festival (WAF) 2025 Top 5 Themes: AI, CX, Retailing, Loyalty & Sustainability Global Loyalty Organisation, now in its 3rd year as a World Aviation Festival partner, dove into the headline sessions to unpack the key themes shaping the rest of 2025—and setting the agenda for airlines, airports, and their partners as they head into 2026. Key 5 themes include: AI, CX, Retailing, Loyalty & Sustainability.
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Airlines, Alliances & Airports:
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Delta Air Lines Announces September Quarter 2025 Financial Results In Q3 2025, Delta advanced loyalty and CX in 2025 with YouTube added to its in-flight entertainment, fast free Wi-Fi on nearly 1,000 aircraft, and award wins from Travel + Leisure and Rolling Stone. Over 1M SkyMiles members linked Uber, while Comfort passengers gained advanced meal selection. Delta also launched SHOWCASE, a new corporate travel platform, reinforcing its position as a leader in loyalty and customer experience.
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Riyadh Air Announces Inaugural London Flights & Groundbreaking Sfeer Loyalty Program Sfeer launches as Riyadh Air’s community-driven loyalty program, uniquely allowing shareability of membership benefits including Level Points to help friends and family reach higher status and unlock greater rewards.
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The Lufthansa Group – Singapore Airlines Joint Venture welcomes Brussels Airlines This addition further strengthens the strategic partnership and enhances travel options between Europe and the Asia Pacific region.
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Allegiant Celebrates Customer Appreciation Week by Giving Away Nearly $1 Million in Free Flights The festivities kicked off Monday, with airline representatives and crew members surprising unsuspecting passengers with the news that they would receive a $250 voucher, which is good for a roundtrip flight—plus amenities – in Allegiant’s network.
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Cathay’s Asia Miles partners with Uber Throughout the partnership, Uber Taxi may roll out bonus miles and limited-time offers, giving Cathay members and Uber app users additional ways to earn points.
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MileagePlus members who are new to Instacart can also enjoy 5,000 bonus MileagePlus bonus miles when they sign up and complete four orders, and can earn an additional 5,000 miles if they enroll in an Instacart+ membership.
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Riyadh Air and Uber partner for an integrated and rewarding travel experience for travelers in the Kingdom and around the world. The partnership aims to bring an enhanced mobility experience for travelers, including personalized value and benefits to Riyadh Air Loyalty members.
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Emirates, flydubai and Dubai Finance partner to accelerate ‘Dubai Cashless strategy’ Collaborations seek to support cashless transformation, targeting international tourists visiting Dubai. Dubai Cashless strategy aims to make more than 90% of all transactions digital by 2026
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Customized Amenity kits and loungewear will be offered to Business Elite, Business, and Premium Economy guests on long-haul flights. In a further commitment to elevated customer comfort, Premium Economy guests will receive Kayanee loungewear tops. Set to take off in 2025, Riyadh Air sets a new benchmark for premium travel through exceptional guest experience
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Hotels & Hospitality:
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The George at Columbia, Tapestry Collection by Hilton is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s world-class hotel brands.
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Agoda launches Agoda Ambassador programme “Travel creators play an increasingly important role in how travellers discover and choose their next trip. By giving them the tools to share authentic experiences and rewarding them for the bookings they generate, we’re building a partnership model that benefits travel creators, travellers and our hotel partners alike.”, said Agoda Chief Marketing Officer Matteo Frigerio.
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Hyatt Collaborates with HYROX as the Official Regional Hotel Partner in Asia Pacific Racers and spectators can enjoy a seamless HYROX Stay Experience including exclusive room rates and in-hotel benefits designed to support the race journey.
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Hilton Announces Partnership with INSPIRE Entertainment Resort in South Korea Hilton bolsters Korean portfolio with signing of 1,275‑room integrated resort hotel (Image: Hilton)
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Cruises:
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Azamara Cruises Announces New 2026 AzAmazing Evenings® First launched in 2011 exclusively for Azamara guests, AzAmazing Evenings are one-of-a-kind, complimentary cultural celebrations that span the globe from the glaciers of Alaska to the temples of Japan, the savannas of Africa, the timeless Mediterranean, and the vibrant coasts of South America.
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Retail, E-commerce, F&B, Healthcare:
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PAYBACK, Edeka and Netto win Effie award. The Effie submission focused on the PAYBACK Verbund app with extraordinary promotions and user activations designed to get as many customers as possible excited about the new partnership between PAYBACK and the EDEKA Verbund.
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DPC Dash’s digital leadership strategy yielded impressive results in building a connected community. The Company’s loyalty program reached 32.9 million members as of September 30, 2025, compared to 21.7 million as of September 30, 2024, representing substantial year-over-year growth.
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Gap Inc. Sets Out to Reimagine Retail Powered by Google Cloud’s AI “Our partnership with Gap is about reinventing the retail landscape with AI and helping them lead the industry with speed, personalization, and game-changing customer experiences,” said Thomas Kurian, CEO, Google Cloud.
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Clienteling Drives 63% Higher Customer Spend, According to Tulip’s 2nd Annual Benchmark Report The benchmark report covers data from boutique chains to multinational brands. It examines how clienteling changes customer behavior: influencing more purchases, reducing time between purchases, and driving higher spend. The analysis also reveals how specific communication channels impact brand affinity, loyalty, and sales conversion.
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Black Buffalo Expands Herd Rewards Effective immediately, Herd Rewards members can now redeem points for coupons that are valid not only online and on subscription orders, but also in-store at participating retail locations.
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New findings from Acosta Group’s Convenience Store Shopper Study show that today’s c-store customers shop for convenience but are increasingly motivated by curated product selections and compelling promotions – factors that strengthen loyalty in a highly competitive retail landscape.
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A new study by adMarketplace reveals consumers are rapidly embracing AI for search and product discovery, transforming how they research, compare, and purchase products online.
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Payments, Finance, Property & Insurance:
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Klarna and Google Cloud Enter Strategic AI Partnership AI pilots already show impact with dynamic lookbooks and personalized product campaigns driving 50% order growth and 15% increase on time spent on app.
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With PayPal’s BNPL offering, shoppers can split purchases into convenient payments and earn cash back, thus making their money go further during the holidays. PayPal is also introducing Pay Monthly3 in-store in the U.S., providing customers with more choice and flexibility to pay over time wherever they shop.
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Loyalty Technology, Solutions & Consulting:
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Whether deployed at a stadium, hotel lobby, fast casual dining chain, or retail location, the Factor4 Kiosk empowers customers to engage with gift card programs instantly—on their own time and terms.
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Coveo brings superior AI-Relevance to every point-of-experience, transforming how enterprises connect with their customers and employees to maximize business outcomes.
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The transaction will enable organizations to elevate business performance by combining Qualtrics’ best-in-class technology with Press Ganey Forsta’s extensive data, benchmarking and healthcare expertise to create the most complete AI platform specialized for customer experience, patient experience, employee experience, and market research.
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Oracle AI Agents Help Marketing, Sales, and Service Leaders Unlock New Revenue Opportunities The new AI agents are embedded within marketing, sales, and service processes to help CX leaders increase operational efficiency and build and nurture lasting customer relationships by automating processes and analyzing connected data.
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Reports, Research, Insights & Opinions:
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Customer Loyalty Program Software Market Projected to Reach USD 10.3 Billion by 2033 Market Research Intellect finds that the Customer Loyalty Program Software Market is driven by the rising need for businesses to retain customers through personalized engagement and rewards. Increasing adoption of digital platforms, mobile apps, and AI-powered analytics helps companies enhance customer experiences and improve retention rates.
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Jobs & Careers:
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P.F. Chang’s is hiring: Loyalty and Email Marketing Manager Location: Scottsdale, AZ, USA. Click inside to apply.
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Epsilon is hiring: Platform Solutions Director (Loyalty) Location: London, England, United Kingdom. Click inside to apply.
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Marriott is hiring: Senior Manager, Loyalty Member Experience and Products Location: Bethesda, MD, USA. Click inside to apply.
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Casey’s is hiring: Associate Guest Loyalty Specialist Location: Ankeny, Iowa, United States. Click inside to apply.
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Carnival Cruise Line is hiring: Sr. Loyalty Accounting Manager Location: Miami, FL, USA. Click inside to apply.
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Lidl UK is hiring: Customer Loyalty Graduate Programme Location: London, England, United Kingdom. Click inside to apply.
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Nicholson Glover is hiring: Loyalty & Partnerships Manager — Major Travel & Retail Hub Location: Greater London, England, United Kingdom. Click inside to apply.
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IAG Loyalty is hiring: Strategy Manager Location: London, England, United Kingdom. Click inside to apply.
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Sainsbury’s is hiring: Loyalty Marketing Executive Location: London, England, United Kingdom. Click inside to apply.
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PayPal is hiring: Sr Specialist, Product Marketing – Loyalty Location: London, England, United Kingdom. Click inside to apply.
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M3 is hiring: Global Director of Incentives and Loyalty Location: London, England, United Kingdom. Click inside to apply.
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Circle K is hiring: Loyalty Program Planning & Execution Manager Location: Charlotte, NC, USA. Click inside to apply.
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Papa Johns is hiring: Senior Manager Loyalty Location: Atlanta, GA, USA. Click inside to apply.
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