All you need to know about loyalty this week: Amadeus • Emirates • Etihad • Vietnam Airlines • American Airlines • United Airlines • Qatar Airways • Air New Zealand • Alaska Airlines • South African Airways • Singapore Airlines • Turkish Airlines • GHA • IHG • Marriott • Hilton • Accor • Choice Hotels • Majid Al Futtaim • Moved • Paylode • Synchrony • Nuvoco • Sendbird • Shopline • IBS • Zendesk • Bain & Co • Listrak • Nuvei • Mastercard • Loyalty Reports • Loyalty Jobs • Loyalty Careers.
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GLOAirlines, Alliances & Airports:
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Etihad and Vietnam Airlines Launch Codeshare and Frequent Flyer Partnership Etihad and Vietnam Airlines already have a frequent flyer partnership enabling loyalty members of both airlines to earn and redeem miles across their combined global networks. The partnership, which launched in July 2025, allows Etihad Guest and Lotus Miles members to accrue and use their rewards when flying with either carrier, adding further value to the codeshare collaboration between the two airlines.
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Qatar Airways and IHG Hotels & Resorts Enter Partnership to Offer Rewards for Corporate Travel Beyond Business offers several benefits to corporate travellers, including the ability to earn and redeem Qrewards, Privilege Club tier offers, priority baggage, and the option to offset carbon emissions for past and future flights through Qatar Airways’ voluntary carbon offset programme. It also provides tailored solutions for companies to maximise savings on their travel budget based on their travel spend.
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Qatar Airways and Google Launch Industry-First “Sky Studio Challenge” Powered by Starlink The World’s Best Airline and Google set a new industry benchmark with the first-ever inflight commercial production powered entirely by the fastest Wi-Fi in the sky and Gemini’s image and video generation models.
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United Airlines Launches MileagePlus Debit Rewards Card that Earns Miles for Spending and Saving Powered by Galileo, SoFi’s Tech Platform, the new Visa debit card combines the convenience of debit payments with the benefits of MileagePlus. Miles may be earned on dining, retail, groceries and more, with additional miles earned on United purchases such as flights, bags, onboard snacks, and more.
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Emirates and flydubai: Rewarding travellers through partnership and enhanced connectivity The Emirates–flydubai partnership delivers a seamlessly connected network of 245 destinations, growing codeshare traffic, streamlined transfers through Dubai, and upgraded products including premium cabins, retrofitted aircraft, and enhanced terminal services. Their joint Emirates Skywards programme has enabled 18 million members to earn and redeem hundreds of billions of Miles with simplified rewards and tier benefits.
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flynas Launches “Literature Journey” Initiative to Spotlight Saudi Literary Creativity flynas has launched its “Literature Journey” initiative to promote Saudi literary talent by adapting and showcasing selected works from local authors across its digital platforms. The programme, created in partnership with the Abdullah bin Idris Cultural Center, supports national cultural development and aligns with Saudi Vision 2030 by bringing Saudi creativity to a broader audience.
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American Airlines and Citi launch the Citi / AAdvantage Globe Mastercard Mid-tier credit card enhances travel with access to premium benefits. American Airlines, Citi and Mastercard launched a new mid-tier travel rewards credit card for travellers who fall between the occasional vacationer and the frequent flyer.
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Viasat’s Amara solution enables Etihad guests to stream, browse and stay connected effortlessly throughout their journey, with built-in access to future innovations as connectivity evolves.
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Turkish Airlines and Air Algérie Sign to Broaden Strategic Partnership and Codeshare Expansion The MoU establishes a framework for enriched cooperation, including an expanded codeshare agreement. In addition to increased connectivity, the two carriers will explore joint initiatives in cargo interline services, aircraft leasing, catering, lounge access, maintenance and ground handling operations.
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Travlr Network’s new white paper argues that airlines should add an identity layer to the start of the shopping process so they can recognize travelers earlier and deliver more relevant, personalized offers. The report says this approach could boost conversion and revenue for airlines while giving travelers a smoother, more tailored booking experience.
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Air New Zealand will revamp its loyalty program, Airpoints, starting in April 2026 Air New Zealand will rebrand its Airpoints loyalty program as Koru in April 2026 and expand it to five tiers, including a new top-level Koru Black status. The revamped program adds enhanced rewards, bonus Status Points, and new benefits for Silver, Gold, Platinum, and Koru Black members.
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Atmos Titanium status holders will receive complimentary lie-flat upgrades on intercontinental routes on the day of departure, beginning in spring 2026, subject to availability.
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For businesses, XO Corporate offers a simple entry point: membership perks, loyalty rewards, and immediate access to more than 2,000 aircraft worldwide, all without committing to a multi-year plan.
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Emirates and South African Airways enhance codeshare agreement, building on 28 years of partnership Reinforcing its longstanding commitment to South Africa, Emirates announces third daily flight to Cape Town, building on a year of significant investment in operations
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Drukair signs its first global distribution agreement with Amadeus, opening the gateway to Bhutan This global distribution deal will give Amadeus travel sellers easier access to flights to the Himalayas.
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LynkiD signs strategic partnership with Singapore Airlines More than 8 million LynkiD users can now convert their accumulated points into KrisFlyer miles, unlocking a range of benefits, including redeeming international flight tickets, upgrading seats, enjoying duty-free shopping at airports, and accessing premium travel services worldwide.
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Qatar Airways Sets New Benchmark with Over 100 Starlink-Enabled Widebody Aircraft The World’s Best Airline has accelerated its Starlink installation programme to deliver the fastest, gate-to-gate* Wi-Fi rollout on a widebody fleet – ahead of schedule. Since its launch of the world’s first Starlink-equipped Boeing 777 in October 2024, Qatar Airways has operated over 30,000 flights across six continents, including key destinations in Asia, Australia, Europe, and the Americas. (Image Qatar Airways)
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Emirates to offer free, super high-speed Starlink Wi-Fi for its customers starting with its first Boeing 777 commercial flight on 23 November. Will debut the world’s first Starlink-equipped A380 aircraft, and lead the industry with the largest A380 Starlink fleet starting early 2026. Accelerated Starlink rollout and uplifting of connectivity builds on Emirates’ continuous investments in a superior onboard experience, which includes its retrofit programme. (Image: Emirates)
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Hotels & Hospitality:
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THE BEST IN GLOBAL TRAVEL FOR 2025 CELEBRATED AT GLAMOROUS ULTRAS AWARDS CEREMONY IN DUBAI Capella Bangkok named hotel of the year, Capella also voted leading luxury hotel brand, Japan shines as most popular holiday hotspot and Viceroy at Ombria Algarve won best new hotel. Sir Tim Clark, President Emirates Airline was honoured with a Lifetime Achievement award.
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Choice Hotels International to Make Landmark Entry into Africa Starting with Three Hotels in Kenya Global franchisor accelerates its EMEA growth strategy with new properties in one of Africa’s fastest-growing hospitality markets and a master development agreement that will add at least 15 additional hotels in the continent by 2030.
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JW Marriott and Marimekko Invite Guests to Discover Joyful Experiences and Mindful Living Finnish creativity meets mindful luxury through curated stay experiences, culinary moments, and creative encounters across Greater China.
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Hilton Launches Top-Tier “Diamond Reserve” and Lowers Status Thresholds Hilton will roll out a revamped Honors program in January 2026, lowering the requirements for Gold and Diamond status while keeping Silver unchanged. The company is also introducing Diamond Reserve, a new top tier offering premium perks such as guaranteed late checkout, club access, dedicated support, and confirmable suite upgrades.
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H World Group Limited, one of the world’s leading hospitality groups, delivered strong third-quarter results for 2025, with continued momentum across its asset-light expansion, loyalty ecosystem, and digital capabilities.
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IHG Hotels & Resorts Offers Cyber Exclusive Sale Deals on Global Hotel Stays Check In, Give Back: IHG Supports Giving Tuesday by Matching Member Point Donations for Action Against Hunger
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PULLMAN HOTELS & RESORTS UNVEILS A NEW ERA A striking expression of the new brand language is the Pullman Portal. Inspired by the railway tunnels of Pullman’s past, these sculptural entryways mark the transition into a distinct world of exchange. Each Portal acts as a bold architectural signature – recognizable globally, yet reinterpreted locally through materials, form, and color.
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Retail, E-commerce, F&B, Healthcare:
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VERB Products Selects Listrak as its Unified Cross-Channel Marketing Partner With Listrak’s AI-powered unified platform, VERB can seamlessly integrate data, identity, and cross-channel marketing to power hyper-personalized experiences across email, SMS and web experiences such as predictive product recommendations and personalized on-site experiences.
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New Market Force Data Reveals the Hidden Cost of Customer Blind Spots in QSR Strong customer sentiment doesn’t always translate to strong execution, and that gap can erode market share and brand trust.
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Saltbox Mgmt Signals Six Months of Breakthrough Innovation to Modernize the B2B Buyer Experience Following a year of more than 60 percent year-over-year growth, Saltbox Mgmt is entering its most ambitious innovation cycle yet — one that reinforces its core belief that modern B2B commerce requires a unified, end-to-end buyer journey.
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ASSAÍ PRESENTS NEW GROWTH OPPORTUNITIES FOR 2026 Three central movements were announced. The first is the creation of a private label strategy, seen as an opportunity to offer quality items at more affordable prices and strengthen customer loyalty. Two brands will be launched: “Assaí,” focused on the final consumer, and “Chef,” aimed at merchants.
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Hanna Andersson Reaches One Million Loyalty Members Since its launch in 2023, the company’s free Hanna Rewards loyalty program continues to disrupt the children’s apparel space by granting members points when they shop, exclusive access to certain products, collections, and discounts, free shipping, and a direct, members-only phone line to Hanna Andersson’s personal shoppers.
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Culver’s Launches “Delicious Rewards” Loyalty Program Nationwide on Nov. 17 The new loyalty program is a way for the brand to digitally extend the hospitality Culver’s restaurants are known for and was built specifically with guests in mind. Now, in addition to rewarding guests with points for every dollar they spend and sharing unique offers inspired by their past purchases, restaurant teams can use data about members’ preferences to serve them better when they visit.
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LG ELECTRONICS NAMED ONE OF TIME’S WORLD’S BEST BRANDS FOR SECOND CONSECUTIVE YEAR The World’s Best Brands list is based on an independent global survey, gathering insights from over 90,000 consumers worldwide. Participants evaluated brands based on several key metrics including awareness, social buzz, likability, usage, and loyalty, with only the top-rated brands in each category earning a spot.
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Entertainment, Sport, Telecom & Social Media:
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Proximity Launches Message Maestro: On-Brand Generative AI with a Human Touch Now in beta with select partners, Message Maestro is the first step in Proximity’s wider AI roadmap, combining brand safety, customer insight, and human connection to redefine the art of clienteling.
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Thanks and Oztix Join Forces to Make Every Ticket Purchase More Rewarding “Together, we’re showing how retail media and community can work side by side – creating rewarding experiences for fans while giving back. Many of us are parents ourselves, so giving back to Make-A-Wish feels deeply meaningful. It’s about spreading the same joy and connection we see at live events to children and families who need it most,” said Stuart Field, Co-Founder and Managing Director of Oztix.
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Nomad eSIM Announces Strong Growth with Expanded Enterprise and Consumer Offerings To help businesses rapidly adopt and scale eSIM services, Nomad has announced the launch of its comprehensive API documentation. This offering allows OTAs, airlines, fintech platforms, and digital brands to seamlessly integrate Nomad’s eSIM capabilities into their existing services.
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Payments, Finance, Property & Insurance:
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Mastercard Brings Agentic Payments to Life with Majid Al Futtaim in the UAE As part of this pilot phase in the UAE, Mastercard is collaborating with Majid Al Futtaim, a leader in shopping malls, communities, retail, and leisure across the Middle East, Africa and Asia, and with fintech Dataiera. When launched, cardholders will be able to use their AI agent to search, discover and transact through Mastercard Agent Pay, including booking theatre tickets at VOX Cinemas with ease.
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Moved Acquires Paylode to Advance Ancillary Revenue Automation in Residential Real Estate and Beyond The acquisition brings Paylode’s industry-leading perks and rewards platform, ancillary revenue technology, and extensive partnerships ecosystem to the Moved platform—catalyzing growth, engagement, and retention for residential real estate operators.
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Synchrony and The Toro Company Launch New Credit Card for Financing Lawn Equipment The new program provides Toro, Exmark, Spartan and Z Turf Equipment dealers with innovative financial solutions that help strengthen customer relationships, drive sales and grow their business.
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Nuvei and European Payments Initiative Launch Wero Payments for European eCommerce Merchants Phil Fayer, Nuvei Chair and CEO, said: “…Today’s consumers expect flexibility, speed, and security at checkout, and Wero delivers on all three. We’re proud to help European merchants like CamperDays capture more sales and build trust with their customers.”
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Spiral’s embedded experiences provide digital widgets and marketing tools that can help drive more frequent card usage, increase fee income and deposits, and help account holders easily save for life goals. Through the Roundup Center, account holders can automatically round up their everyday purchases and direct the spare change toward their savings or support their favorite charitable causes and nonprofits
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Loyalty Technology, Solutions & Consulting:
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SHOPLINE and Lexore Spark Partner to Deliver AI-Powered Customer Intelligence for Merchants This integration provides SHOPLINE merchants with real-time, in-depth insights at scale, enabling them to curate more personalized shopping experiences, optimize product-market fit, and ultimately drive faster conversions and long-term loyalty. By combining SHOPLINE’s commerce infrastructure with Lexore Spark’s customer intelligence solutions, merchants gain a smarter, more powerful way to scale their eCommerce businesses.
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CATALINA “UNLIMITED” REIMAGINES SHOPPER MARKETING BEYOND GROCERY Catalina UNLIMITED empowers marketers to identify, engage, and convert ideal buyers while quantifying Incremental Return on Ad Spend (iROAS) with precision. The solution enables reach across digital, mobile, and connected experiences, with real-time optimization and closed-loop measurement.
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Nuvoco Wins Prestigious SAP ACE Award for Excellence in Customer Experience Management Nuvoco earned this prestigious recognition for its Nuvoco Customer Portal – NuvoSETU, a unified digital B2B platform that seamlessly integrates critical customer functions, including order management, quotes, payments, account statements, and loyalty programmes across its Cement, Ready-Mix Concrete (RMX), and Modern Building Materials businesses.
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Sendbird Launches Delight.ai, the First Branded AI Concierge Built on Long-Term Memory Delight.ai is designed for enterprises to deploy their own personal AI agent across every customer touchpoint, including in-app chat, voice, SMS, email and social, where it can remember, contextualize, anticipate and act on behalf of a brand.
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The collaboration brings together IBS Software’s expertise in travel technology and airline commerce with AWS’s global cloud and AI capabilities to scale and advance innovation in this space, starting with the launch of iRetail, a pioneering AI-first retailing platform for the airline industry.
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Contextual Intelligence Becomes the New Standard for Exceptional Customer Experience in 2026 Zendesk released its 2026 Customer Experience (CX) Trends report, revealing that contextual intelligence — the ability to combine AI, data, and human understanding in real time — is redefining what great service means. The study, based on insights from thousands of consumers, CX leaders, and customer service agents around the world, shows that the future of CX lies in intelligent, adaptive experiences that feel personal, predictive, and perfectly timed.
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Empowering Global Creatives: EPWK International Launches Membership Service System Amid the robust growth of the global digital economy and gig economy, cross-border creative services and project collaboration have become the new norm. To better serve global creative professionals and small and medium-sized enterprises, EPWK recently launched a comprehensive new membership service system on its international platform. Designed with tiered and refined benefits, the system aims to build a more efficient, equitable, and growth-oriented international online work community.
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Reports, Research, Insights & Opinions:
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Bain & Company: Agentic AI poised to disrupt retail “Agentic AI marks a major shift in retail discovery and loyalty since the rise of search engines,” said Aaron Cheris, partner in Bain’s Retail practice. “These systems are beginning to act independently across the shopping journey, from product research to checkout, creating both disruption and opportunity for retailers. This is the moment to strengthen customer relationships, build trust, and make retailer-value obvious —to humans and to algorithms alike.”
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Perception of Customer Experience at a New Low, Survey from Broadridge Reveals As companies across sectors race to stimulate consumer loyalty and provide differentiation, customer communications and digital experiences are under-appreciated levers in unlocking customer satisfaction, according to the seventh annual CX and Communications Consumer Insights study by Broadridge Financial Solutions Inc.
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Jobs & Careers:
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Location: Singapore. Click inside to apply.
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The Access Group is hiring: Senior Manager, Customer Journeys (UK) Location: Loughborough, England, United Kingdom. Click here to apply.
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dunnhumby is hiring: Loyalty & Personalisation Consulting Manager (12-month contract) (UK) Location: London, England, United Kingdom. Click inside to apply.
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Fella and Jones is hiring: Membership, and CRM Director (UK) Location: London Area, United Kingdom. Click inside to apply.
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Lloyds Banking Group is hiring: Customer Engagement Senior Manager – Pay Later (UK) Location: Leeds, England, United Kingdom. Click inside to apply.
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Mastercard is hiring: Senior Specialist, Product Management (UK) Location: London, England, United Kingdom. Click inside to apply.
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Qatar Airways is hiring: Senior Strategic Alliances Analyst (Qatar) Location: Doha Qatar. Click inside to apply.
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Qatar Airways is hiring: Loyalty Campaign Officer (Qatar) Location: Doha, Qatar. Click inside to apply.
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Qatar Airways is hiring: Head of Strategy and Insights (Qatar) Location: Doha, Qatar. Click inside to apply.
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Leap Brands is hiring: Director of Marketing & Membership Acquisition (USA) Location: Atlanta, USA. Click inside to apply.
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Burberry is hiring: Director of Customer Strategy and CRM (UK) Location: London Area, United Kingdom. Click here to apply
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Elan Partners is hiring: Manager of Loyalty (Travel/Hospitality) (USA) Location: Dallas, TX. Click inside to apply.
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WeRize is hiring: Chief Manager Customer Experience (India) Location: Bengaluru, Karnataka, India. Click inside to apply.
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HSBC is hiring: Senior Manager Customer Experience and Advocacy (India) Location: Bengaluru, Karnataka, India. Click inside to apply.
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