United Airlines • JetBlue • EVA Air • Finnair • Delta • Emirates • Malaysia Airlines • Qatar Airways • Etihad • Riyadh Air • Star Alliance • Spirit Airlines • Air Canada • Accor • Wyndham • Hilton • IHG • Choice Hotels • World Retail Congress • ASDA • Uber • Ila Bank • Trump • Travelport • MESH • Sabre • Expedia • AlixPartners • Loyalty Jobs & Careers.
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GLOAirlines, Alliances & Airports:
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New United Polaris Studio℠ suites are 25% larger than United Polaris® with privacy doors, extra ottoman for companions, 27-inch screens, luxury skincare amenities and exclusive caviar and wine pairing. New Boeing 787-9s with the United Elevated interior get a nose-to-tail transformation with the highest number of total premium seats in United’s fleet, new United Polaris Studio suites, new United Polaris suites, updated United Premium Plus® seats. (Image: United)
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JetBlue Runs on Dunkin’® With New Special Livery To bring a little joy to the start of the week and celebrate the livery, JetBlue and Dunkin’ are offering status for customers who fly on Brewing Altitude on Mondays beginning May 19 through September 1. TrueBlue members who fly on eligible routes on the aircraft will receive Mosaic 1 status and Dunkin’ Rewards® members will earn Boosted status for three months.
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EVA Air to Launch Exciting Upgrade for Inflight Wi-Fi Service this July EVA Air will upgrade its in-flight Wi-Fi this July, offering free access to “Infinity MileageLands” members in all cabins once the plane reaches 10,000 feet. To promote the upgrade, all passengers on Wi-Fi-equipped flights can enjoy free unlimited web browsing from July 1 to September 30, 2025.
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American Airlines is making it easier than ever to travel by offering more than one million Main Cabin seats on domestic flights (excluding Alaska and Hawaii) redeemable at just 5,000 AAdvantage® miles one way. As an added bonus, Main Cabin seats on trans-Atlantic flights will be redeemable starting as low as 15,000 AAdvantage® miles one way.
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Finnair becomes the first airline globally to create a ‘Native Order’, powered by Amadeus technology Native orders are a foundational retailing capability that allow airlines to manage customer orders directly in a single record – aligned with IATA One Order directives – and a cornerstone for the traveler centric retailing transformation in the airline industry.
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Malaysia Airlines Unveils “Time for Memorable Journeys” Campaign Malaysia Airlines is pleased to introduce “Time For Memorable Journeys” – inviting travellers to embark on enriching journeys with enticing fares across its domestic and international network. The sale is available from now until 20 May 2025 for travel until 31 March 2026. This campaign encourages travellers to discover new cultures and create unforgettable memories, all while enjoying the renowned warmth of Malaysian Hospitality.
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Elevating Luxury: Emirates unveils more enhancements to First Class Finessing the finer details of hospitality and service, the latest enhancements onboard Emirates’ First Class include a newly designed keepsake menu which tells an explorative story of Emirates’ wine selection and culinary inspirations.
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Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, ‘Gaming in the Sky’, onboard a commercial aircraft. The ground-breaking event was powered by next-generation Starlink connectivity and took place on 11 May 2025 during a flight from Doha to London.
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Etihad Airways and TAP Air Portugal Launch a Frequent Flyer Partnership Agreement Etihad Guest and TAP Miles&Go loyalty members flying across the Etihad Airways or TAP Air Portugal networks are now able to earn and redeem miles in their respective loyalty programme.
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Global agreement enables Riyadh Air to distribute its content, including NDC and traditional fares, through Sabre’s extensive marketplace
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Delta and Korean Air to Acquire 25% Stake in WestJet Delta Air Lines and Korean Air announced Friday that they have reached agreements to acquire a combined 25% equity stake in Canadian carrier WestJet. The Onex Group will remain WestJet’s majority shareholder.
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Starting May 15, customers shopping and booking tickets for travel on or after Oct. 1 will start to see a new shopping experience when on Delta.com and in the Fly Delta app – one that lets them shop for and select the travel that best suits their needs and preferences.
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For over 27 years, Star Alliance has been a brand with global recognition silently enabling effortless interline journeys for member airlines. This campaign brings that orchestration into the spotlight, revealing the pulse of collaboration and the shared purpose that unites all its carriers.
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Spirit Airlines Unveils Next Major Guest Experience Enhancements Spirit Airlines announced it is expanding onboard comfort and boosting the benefits of its Free Spirit loyalty program as part of the airline’s latest initiative to elevate the Guest experience.
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For 2025, Air Canada lowered its adjusted EBITDA forecast to C$3.2–C$3.6 billion from a previous estimate of up to C$3.8 billion, citing weaker demand for transborder travel. In response, the airline ramped up Aeroplan-focused promotions in Q1, including triple points for European travelers flying to North America. These initiatives underscore Aeroplan’s growing importance in boosting international traffic and deepening customer loyalty.
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Emirates Group achieves record profit of AED 22.7 bn (US$ 6.2 bn) in 2024-25 Emirates is the world’s most profitable airline, and the Emirates Group the world’s most profitable aviation group in the 2024-25 reporting period (image: Emirates)
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Fly smarter this summer with Fly Delta app version 7.0 Delta Air Lines is enhancing its Fly Delta app this summer with real-time flight updates, personalized notifications, seamless travel documentation support and more – giving customers greater control through expanded self-service features and a more connected travel experience. (Image: Delta)
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Delta, Korean Air to strengthen partnerships with WestJet Delta and Korean to acquire independent equity stakes totaling 25% in WestJet for US$550 million from Onex Partners and its affiliated funds and co-investors (the “Onex Group”)
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Delta tops J.D. Power’s Premium Economy segment for third year in a row Delta is the top-ranked airline for Premium Economy Passenger Satisfaction in the J.D. Power 2025 North America Airline Satisfaction Study. (Image: Delta)
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RYANAIR ANNOUNCES PARTNERSHIP WITH ATLAS AS ITS THIRD “APPROVED OTA AGGREGATOR” Ryanair, announced its “Approved OTA Aggregator” partnership with Atlas, a global travel tech company specializing in low-cost carriers’ (LCC) content distribution who will now be authorised to offer Ryanair’s low fare flights to their network of OTA partners, on the condition that they provide full price transparency of Ryanair products.(Image: Ryanair)
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Malaysia Airlines is pleased to announce the signing of three strategic Memorandum of Understanding (MoUs) with key global trade partners – APG (Air Promotion Group), StudentUniverse, and ATPI (Advanced Travel Partners International) – as part of its continuous efforts to enhance market reach, deliver greater value to its diverse customer base, and strengthen its global distribution and commercial presence.
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RYANAIR RELEASES MAY “PRIME MEMBER” OFFER MEMBERS SAVE €50 OFF RETURN FLIGHTS IN JUNE €410 SAVINGS TO DATE FOR JUST €79 SUBSCRIPTION. (Image: Ryanair)
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EnrichMoney Unveils First-of-Its-Kind Feature in Malaysia – ‘Pay with Points’ In a move to further enhance travel and lifestyle experiences, Enrich has expanded the capabilities of EnrichMoney with its latest feature: Pay with Points. This new functionality allows members to instantly redeem their EnrichMoney Points via DuitNow QR at participating merchants, marking the first solution of its kind in Malaysia.
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Malaysia Airlines to Offer MHupgrade Directly on Trip.com This collaboration marks a significant milestone, as Trip.com becomes the first third-party platform to integrate the MHupgrade programme—previously exclusive to the Malaysia Airlines website. With this integration, travellers can now seamlessly access and bid for upgrade opportunities, enjoying greater flexibility and convenience when enhancing their journey.
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Hotels & Hospitality:
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ALL enhances its entertainment offering with international partnerships First partnership with OVO Arena Wembley in England renewed partnerships with major venues in France, Australia and Brazil
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CBRE Projects Modest Hotel Revenue Growth in 2025, Led by Urban Markets The firm forecasts a 1.3% rise in RevPAR next year, with occupancy inching up by 14 basis points and the average daily rate (ADR) increasing by 1.2% year-over-year. This marks a slight downgrade from CBRE’s February forecast, which projected 2.0% RevPAR growth, including a 21-bp occupancy gain and a 1.6% rise in ADR.
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Aldar Partners with Hilton to Develop Yas Island’s First Branded Residences Talal Al Dhiyebi, group chief executive officer, Aldar, said, “…The partnership aligns with our ambition to instil a hospitality mindset across our organisation and enables us to deliver signature experiences for our customers with a brand that is globally renowned for its heritage and sophistication.”
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As part of the deal, the first Super 8® hotel is expected to debut next year, 2026. Future locations are planned along the Kingdom’s major highways and in key urban and transit hubs, including Riyadh, Jeddah, Makkah, Madinah, Al Khobar/Dammam, and surrounding areas. Many properties will feature smart modular construction and eco-conscious designs, aligning with both brands’ focus on efficiency, sustainability, and guest comfort.
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Crowne Plaza by IHG Reveals a New Era of Blended Travel The report unveils a major shift since its 2022 report, driven by a new breed of companies and individuals seeking far-reaching flexibility that extends beyond traditional work-life balance and into a holistic approach focused on personal growth, mind-body equity, and connection when travelling.
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Choice Hotels International Publishes 2024 Sustainability Report Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, is proud to announce the release of its 2024 Sustainability Report. (Image: Choice Hotels)
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Retail, E-commerce, F&B, Healthcare:
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ShopBack, Asia-Pacific’s largest rewards platform, launches in the US Known for making everyday purchases more rewarding through its gamified earning model, ShopBack is now available to U.S. shoppers with a slate of features and offers exclusive to the U.S., from over 2,000 merchants including Amazon, Best Buy, Walmart, Expedia, iHerb, Ulta, Macy’s, Kohl’s, Uber, CVS, DoorDash and more.
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Fakhro Restaurants becomes first F&B brand to join Loyalty Reward Program Fakhro Restaurants Company – the exclusive franchisee of McDonald’s in the Kingdom of Bahrain – has joined the National Employee Loyalty Reward Service, becoming the first food and beverage brand to participate in this growing national initiative that continues to gain strong traction across the private sector.
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The World Retail Congress 2025 opened in London with a sold-out crowd and a bold agenda tackling retail’s most urgent challenges—from AI integration and sustainability to diversity and the evolving role of physical stores. Key themes included the immediate business impact of AI, connecting with Gen Z and Gen Alpha, embedding inclusion and circularity into strategy, and reimagining stores as immersive, tech-enhanced brand experiences.
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Seasalt Unveils ‘Seasalt Rewards’: A Modern Points-Based Loyalty Scheme for Shoppers Cornish fashion retailer Seasalt has unveiled its new loyalty programme, Seasalt Rewards, aiming to enhance customer engagement across both in-store and online platforms.
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Asda Appoints Rachel Eyre as New Chief Customer Officer Eyre, formerly the Chief Customer and Marketing Officer at Morrisons, brings extensive experience in retail marketing, brand strategy, and customer engagement. Her move to Asda is seen as a strategic effort by the retailer to sharpen its customer focus and reinforce its market positioning.
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Entertainment, Sport, Telecom & Social Media:
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Brooklyn FC Teams Up with SQWAD to Elevate Fan Engagement and Sponsorship Activation With a mutual passion for innovation and community connection, SQWAD and Brooklyn FC are joining forces to build meaningful, memorable experiences for fans and brand partners alike—on matchday and beyond. Through SQWAD’s dynamic digital activations, Brooklyn FC supporters can expect interactive experiences that bring them closer to the action, on and off the pitch.
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Transport, Fuel Retail & Mobility:
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Atlante Launches myAtlante Tribe: the Loyalty Program That Rewards EV Drivers The myAtlante Tribe program is simple, user-friendly, and designed to turn every charging session into a rewarding experience. Once registered on the myAtlante app, users can join the program for free and immediately start collecting Green Gems, Atlante’s loyalty points earned at each charge using the app or the Atlante RFID card.
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Uber Launches Tourism-Focused Program to Enrich Visitor Experience in Puerto Rico With tourism booming across Latin America, Uber is doubling down on its efforts to elevate the travel experience—this time with a fresh spotlight on Puerto Rico. The company has rolled out the latest phase of its travel-centric initiative, Uber Te Espera, aimed at delivering smoother and more culturally enriching experiences for visitors on the island.
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Payments, Finance, Property & Insurance:
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Ila Bank partners with Mastercard to launch innovative solutions ila Bank will leverage Mastercard’s expertise to introduce loyalty program that supports cardholders’ lifestyle.
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Trump Memecoin issuer announces new Loyalty Program: Reward Points In a move that reflects the growing intersection of digital assets and customer engagement strategies, the issuer behind the Trump-themed cryptocurrency, $TRUMP, has launched a new loyalty initiative: the Trump Rewards Points Program.
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Mesa and PRMG Launch Mortgage Loyalty Program with Co-Branded Credit Card New partnership allows PRMG clients to earn rewards on their mortgage for the first time ever using Mesa Rewards.
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Loyalty Technology, Solutions & Consulting:
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Travelport to Offer Latam NDC Content Travelport will offer Latam’s New Distribution Capability content under the terms of an extended agreement, the technology company announced Tuesday. Travelport-connected agencies will be able to offer both EDIFACT and NDC content via Travelport Plus. The company did not provide a timeline for when the NDC content would go live.
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Mesh Partners With Indian Expense Co. Zaggle This collaboration aims to unlock joint value through technology exchange, innovation, and global go-to-market opportunities.
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TD SYNNEX Accelerates Innovation and Growth Through New Partner Loyalty Program A key component of the program is the Partner Loyalty digital platform – a hub designed to streamline the partner experience and strengthen long-term engagement. By integrating with partners’ existing TD SYNNEX accounts, it delivers real-time incentive tracking and consolidated access to partners’ most-used platforms, services and support teams.
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Sabre’s 2024 Results Signal Tech-Driven Transformation as AI, Cloud, and Loyalty Power 2025 Outlook Sabre Corporation closed 2024 with steady revenue growth, key AI and cloud technology rollouts, and enhanced loyalty capabilities via its Capillary partnership, setting the stage for a leaner, tech-forward 2025. With a focus on debt reduction, divestiture of SynXis, and deeper personalization tools, Sabre aims to solidify its position in the evolving travel tech ecosystem.
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Bhutan and Binance Pay Launch World’s First National Crypto Tourism Payment Platform This innovative payment system empowers travelers to use over 100 supported cryptocurrencies—including BNB, Bitcoin (BTC), and USD Coin (USDC)—for nearly all travel-related transactions. From booking flights and paying for tourist visas to covering accommodation, the Sustainable Development Fee (SDF), entry to cultural sites, guided tours, and even buying fresh produce at roadside stalls, visitors can now complete payments using simple QR code scans—both static and dynamic—on their Binance app.
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New trip matching tool uses AI to convert social media inspiration into real-world travel plans—all within Instagram. (Image: Expedia / PR Newswire).
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Reports, Research, Insights & Opinions:
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AlixPartners’ WRC 2025 report reveals that while 84% of retail leaders are optimistic about AI, most struggle to turn that enthusiasm into measurable results. The study offers a practical roadmap for leveraging AI to enhance customer experience, unlock new revenue streams, and drive cross-functional productivity—provided retailers invest in strong data foundations, governance, and workforce readiness.
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Jobs & Careers:
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True Religion is hiring: Senior Manager, Customer Loyalty Location: Los Angeles, USA Click inside to apply.
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GAP Inc. is hiring: Manager – Loyalty Strategy and Experience Location: New York. Click here to apply.
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Mattel Inc. is hiring: Loyalty Program Manager Location: El Segundo, CA, USA. Click inside to apply.
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Amtrak is hiring: Member Experience & Loyalty Manager – 90389215 – Washington Location: Washington, DC, USA. Click inside to apply.
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Alo Yoga is hiring: Director of Loyalty Location: Beverly Hills, CA, USA. Click inside to apply.
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Dyson is hiring: Loyalty Marketing Manager Location: Chicago, USA. Click inside to apply.
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Carter’s is hiring: Loyalty Activation Specialist Location: Atlanta, GA, USA. Click inside to apply.
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Crate & Barrel is hiring: Associate Director, Credit Card & Loyalty Location: Northbrook, IL, USA. Click inside to apply.
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H&M is hiring: Membership Lead Location: Singapore. Click here to apply.
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Loblaw Digital is hiring: Manager, Vendor Loyalty Program Management Location: Toronto, Canada. Click inside to apply.
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Deloitte is hiring: Senior Manager, Enterprise Loyalty Architect Location: Toronto, Canada. Click inside to apply.
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RBC is hiring: Senior Manager, Loyalty Partnerships Location: Toronto, Canada. Click inside to apply.
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H World International is hiring: Manager Loyalty Marketing Location: Frankfurt, Germany. Click inside to apply.
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WMF is hiring: Loyalty Program Manager Location: Munich, Bavaria, Germany. Click inside to apply.
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Twinings is hiring: Consumer Retention and Loyalty Manager Location: Andover, England, United Kingdom (Hybrid). Click inside to apply.
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Dext is hiring: Senior Customer Loyalty Program Manager (SAAS) Location: London, United Kingdom. Click inside to apply.
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Schneider Electric si hiring: VIE – Loyalty Program specialist Location: Marktheidenfeld, Bavaria, Germany. Click inside to apply.
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