GLO Loyalty Predictions 2025 Episodes 7, 8, 9, 10 - Loyalty Budgets and Loyalty Technologies • KLM • United Airlines • Delta • Etihad • Emirates • Lufthansa • IAG • American Airlines • Oman Air • ANA • Accor • Choice Hotels • Wyndham • Hyatt • IHG • Amadeus • Minor Hotels • Ikea • 7-Eleven • Lowe • American Express • Sabre • Xoxoday • Loyalty Technology • Loyalty Reports • Loyalty Jobs & Careers.
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GLOGLO Featured:
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Insights from Tony Piedade, CEO, Loyalty Lighthouse & Deputy Chairman, GLO, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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GLO Predictions 2025: Key Loyalty Technologies & Features in 2025 – Ep. 10/12 Featuring: Mehdi Hemici, Accor • Nejib Ben Kedher, Emirates • Kristi Gole, Global Hotel Alliance • Begum Kaya Cizmeci, Pizza Hut Global Brand Team • Brendan Boerbaitz, Deloitte Consulting LLP • Araz Aliyev, Azerbaijan Airlines • Altaf Rizvi, Amadeus • Andrea Pinna, Radisson Hotel Group •Tony Piedade, CEO, Loyalty Lighthouse
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Insights from Guillermo Pucciano, Head of Ancillary, Loyalty, Wallet & Fintech, Sky Airline, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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GLO Predictions 2025: Key Loyalty Technologies & Features in 2025 – Ep. 9/12 Featuring Klaus Walther, Miles & More, Lufthansa • Ali Bin Zayed, EmCan, Emarat Petroleum • Shyam Shah, Loyalty Juggernaut • Ben Lipsey, Flying Blue, Air France-KLM • Martin R. Villanueva, Ikea • Bahadir Durak, Pegasus Airlines • Maria Wróblewska, Comarch SA • Guillermo Pucciano, Sky Airline • Kim Hardaker, h&co • Christoph Kirschner, PAYBACK
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Insights from Kim Hardaker, Managing Director, h&co, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025
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GLO Predictions 2025: Loyalty Budgets in 2025 – Ep. 8/12 Featuring: Mehdi Hemici, Accor • Nejib Ben Kedher, Emirates • Kristi Gole, Global Hotel Alliance • Guillermo Pucciano, Head of Ancillary, Loyalty, Wallet & Fintech, Sky Airline • Brendan Boerbaitz, Deloitte Consulting LLP • Araz Aliyev, Azerbaijan Airlines • Altaf Rizvi, Amadeus • Andrea Pinna, Radisson Hotel Group • Tony Piedade, CEO, Loyalty Lighthouse
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Insights from Brendan Boerbaitz, Senior Manager, Deloitte Consulting LLP, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025
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GLO Predictions 2025: Loyalty Budgets in 2025 – Ep. 7/12 Featuring Klaus Walther, Miles & More, Lufthansa • Ali Bin Zayed, EmCan, Emarat Petroleum • Shyam Shah, Loyalty Juggernaut • Ben Lipsey, Flying Blue, Air France-KLM • Martin R. Villanueva, Ikea • Bahadir Durak, Pegasus Airlines • Maria Wróblewska, Comarch SA • Kim Hardaker, h&co • Christoph Kirschner, PAYBACK
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Insights from Araz Aliyev, Director of Loyalty Department, Azerbaijan Airlines, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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Airlines, Alliances & Airports:
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Air France-KLM Profits Decline in ‘Challenging’ 2024 Air France-KLM reported a 2024 operating profit of €1.6 billion, a 6% decrease from the previous year, amid various operational and external challenges. Despite this, the group anticipates a capacity increase of 4-5% in 2025.
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United Installs Starlink on First Regional Aircraft Airline expects to outfit 40+ regional aircraft each month through the end of 2025 – average Starlink install time is about 8 hours, 10 times faster than non-Starlink equipment. United shows technical operations benefits like equipment size and weight as well as ease of install and maintenance
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DCT Abu Dhabi and Etihad Airways Partner to Launch New Abu Dhabi Pass Digital pass streamlines access to attractions and transport across Abu Dhabi
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Prepare for takeoff: Delta and Shake Shack expand onboard partnership Delta and Shake Shack continue to delight customers’ tastebuds, expanding their first-of-its-kind onboard partnership to four new cities. Starting March 4, mouthwatering burgers will be available in First Class on flights over 900 miles out of Atlanta, Los Angeles, New York-LaGuardia and Seattle as the partnership expands to additional locations.
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Emirates and Trip.com take partnership to next level Emirates today announced that it is expanding its long-standing partnership with Trip.com, a leading global one-stop travel services provider. The agreement was formalised at ITB Berlin by Nabil Sultan, Executive Vice President, Passenger Sales & Country Management for Emirates and CT Ooi, VP of Flights Business, Trip.com Group.
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Lufthansa Express Rail: Ticket now also valid for local public transportation Lufthansa and Deutsche Bahn expand intermodal cooperation. City-Ticket for 26 cities in Germany are now included in the booking. Free transportation to Lufthansa Express Rail train station and back home.
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Reed & Mackay Partners with Clarasight for Carbon Benchmarking & Sustainability Reed & Mackay has announced a strategic partnership with carbon planning platform Clarasight, enabling joint clients to benchmark their travel emissions, spending, and activity against industry peers.
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Emirates and Costa Cruises extend strategic partnership through 2027 Renewed partnership will offer coordinated flight and cruise schedules to and through Dubai
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Emirates and Expedia Group expand partnership to deliver simpler, personalised booking experiences Emirates, the world’s largest international airline, and Expedia Group have expanded their long-standing partnership through the airline’s full integration of its New Distribution Capability (NDC) API with Expedia Group’s brands, establishing a direct connection that delivers Emirates’ complete portfolio of fare products and services to Expedia Group’s global customer base.
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Emirates and TUI Cruises renew partnership, working closely to deliver seamless air-sea experiences Emirates has renewed its strategic partnership with TUI Cruises, further cementing Dubai’s position as a premier global cruise tourism hub. The strategic extension of this partnership coincides with TUI Cruises’ expansion in Dubai, marked by the addition of a second vessel homeporting its operations there for the 2025/2026 cruise season.
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IAG: Corp. Travel Will ‘Not Fully Recover’ to Pre-Pandemic Levels Corporate travel demand improved throughout 2024 for International Airlines Group (IAG), the parent company of British Airways, Iberia, Aer Lingus, and Vueling. However, the company acknowledged in its latest earnings release that it does not expect a full return to pre-Covid-19 levels, particularly for short-haul and short-duration trips.
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American Airlines scores a slam dunk with spring fares sure to make the crowd go wild American is making it easy to “breakaway” this spring with last-minute flights. Even more, this month, customers can go mad voting for their favorite travel destinations on social media. A buzzer-beating surprise awaits customers at the end of the month.
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Oman Air Signs Partnership with Mazoon Dairy for Locally-Sourced Products Oman Air has signed a major new agreement with Mazoon Dairy, the flagship dairy project of the Sultanate of Oman. Through the partnership, Mazoon Dairy will serve as the airline’s primary supplier of high-quality dairy products, including milk, yoghurt, laban, and cheese.
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American to Begin Testing Free Wi-Fi The airline emphasized that the test aligns with its broader goal of enhancing onboard connectivity and remaining competitive in an industry where Wi-Fi accessibility is increasingly a key differentiator.
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Emirates, the world’s largest international airline, is set to further strengthen its presence across Asia with the launch of daily non-stop flights between Dubai and Shenzhen from 1 July 2025*. The airline will also introduce four weekly services to Da Nang on 2 June and three weekly flights to Siem Reap from 3 June with both cities connecting via Bangkok.
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All Nippon Airways and Air India to Expand Codeshare Routes All Nippon Airways (ANA), Japan’s largest and 5-Star airline for 12 consecutive years, will expand it’s codesharing with Air India, India’s leading full-service airline and a member of the Star Alliance, starting March 30.
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Etihad’s Branded Fare Attribute Differentiation Following on from the transition to Branded Fares in 2024, Etihad Airways is expanding the Brand attributes to differentiate price points and provide additional benefits, allowing more choice to our valued guests.
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United Airlines Sustainable Flight Fund Invests in Heirloom to Scale Direct Air Capture Sustainable Flight Fund also gets the right to purchase up to 500,000 tons of carbon dioxide removal. Heirloom’s proven technology uses limestone to absorb CO2
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Air France and Artificial Intelligence (AI) As the Summit for Action on Artificial Intelligence opens in Paris, #AirFrance takes stock of its use of AI.
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Gunners Discover Dubai’s Magic with Emirates Arsenal first team players David Raya, Jorginho and Mikel Merino were treated to a tour of Dubai to experience the city’s newest architectural icons and storied landmarks. After being picked up on a hop on hop off City Sightseeing bus, the players were welcomed by Emirates Cabin Crew, who offered bite-sized facts and insights about each landmark on the tour.
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Cheers to 100 years: Delta partners with luxury Champagne brand Taittinger Delta and Taittinger combine the airline’s commitment to world-class service with the Champagne house’s legacy of luxury and craftsmanship. Marking a historic milestone for both brands, this partnership sets a new standard for in-flight hospitality during Delta’s centennial year.
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Air France presents ‘Passengers’, the podcast where travellers tell their own unique stories A life-saving heart transplant, reconnecting on the other side of the world, meeting the love of your life… These real-life, unique stories all have one thing in common, air travel. In ‘Passengers’, the new Air France podcast, five travellers share their extraordinary stories. The series is now available on podcast platforms and on board the airline’s long-haul flights.
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30 years of innovation and partnership to facilitate access to airports by train and encourage the use of low-carbon transport solutions when they are available. True to this spirit and convinced of the complementary nature of rail and air travel, the two companies are strengthening their ties by now allowing members of Flying Blue, the Air France-KLM loyalty programme, to convert their Miles into electronic vouchers that can be used on the TGV INOUI network.
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Emirates supports customers during the Holy Month of Ramadan Reflecting the spirit of togetherness and generosity during the Holy Month of Ramadan, Emirates will be serving thousands of meal boxes for fasting customers both onboard and at boarding gates, screening an array of religious content and popular TV shows on ice, and offering traditional Ramadan dishes in the lounges.
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New research shows 73% of Americans say booking a plane ticket to a new destination brings them happiness*. On National Plan for Vacation Day, Dr. Laurie Santos, cognitive scientist and renowned Ivy League professor, explains why planning and taking a trip creates lasting brain health and physical well-being. Current or new United MileagePlus members who book travel today can earn bonus miles on trips to one of the airline’s unique international destinations
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With the start of a new AAdvantage® program year March 1, American Airlines is offering millions of members a launch pad to get a head start on status and rewards in 2025. For a limited time, AAdvantage® members may earn 500 additional Loyalty Points for each flight taken in March 2025 — up to 5,000 Loyalty Points total.
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United Opens Grab-and-Go Club in Houston Airline opens second United Club FlySM location where travelers can quickly carry out snacks, coffees and other beverages on the way to their gate. Houston location reflects the airline’s continued investments in IAH and its broader United ClubSM portfolio
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United Integrates Apple’s New Share Item Location Feature for AirTag Customers can now securely share the location of an AirTag or Find My network accessory with United customer service agents through the United app for faster bag recovery and an even better overall travel experience. United continues to invest in new infrastructure, training and technology to improve bag handling, resulting in significant improvement in baggage recovery in recent years
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For a duration of two years, L’Envol des Pionniers, a cultural venue dedicated to the history of French aviation located in Toulouse, presents an exhibition entirely dedicated to Air France. An invitation to explore the company’s history, from its origins in 1933 to the present day. To mark this event, Air France and L’Envol des Pionniers are also on display at Galeries Lafayette Toulouse, extending the experience to the heart of the pink city.
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Hotels & Hospitality:
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Buckle Up: Choice Privileges Gives Members Bucket List Experiences Building on the success of the program last year, Choice Privileges will expand its lineup of sponsored Trackhouse Racing drivers to include Ross Chastain, driver of No.1 Chevrolet, in addition to Daniel Suárez, driver of No. 99 Chevrolet.
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Cendyn goes bold with AI across hotel analytics platforms Cendyn lights up more business intelligence capabilities with launch of CRM Analytics platform and Knowland’s return to Europe, supported by AI-driven insights
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Hyatt Names Luxury Brand Exec Jacheet EMEA Head Hyatt Hotels Corp. has appointed consultant and luxury brand executive Marc Jacheet as group president of its Europe, Africa and Middle East region as part of a broader reshuffling of senior management roles, the company announced Wednesday.
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Five Weeks of Five-Star Deals: Wyndham Rewards Celebrates Five Years of Member Month Wyndham Rewards is back with its biggest celebration of the year: Member Month. Now in its fifth year, the annual celebration brings members five weeks of can’t-miss deals, bonus points and exclusive discounts.
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IHG accelerates growth in Japan with ANA Holiday Inn Iwate Kitakami 114-room hotel to undergo refurbishment and reopen in Q3 this year
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IHG Hotels & Resorts debuts Garner brand in the UK IHG’s midscale conversion brand, Garner hotels, has rapidly expanded since launching in 2023 with more than 117 hotels now open or in the pipeline
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Raffles Hotels & Resorts is thrilled to announce the opening of the highly-anticipated Raffles Sentosa Singapore, the country’s first all-villa resort. Set within 100,000 square metres of lush tropical greenery on Sentosa Island, this exceptional resort, created in collaboration with the Royal Group, thoughtfully blends natural beauty with impeccable hospitality, building on the rich legacy of the storied Raffles brand, which was founded in Singapore in 1887.
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Minor Hotels Adds Second NH Hotels & Resorts Property in Bangkok NH Bangkok Asoke follows the brand’s debut in the Thai capital with the opening of NH Bangkok Sukhumvit Boulevard in October 2024
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Accor: 2025 Corp. Rates Up ‘Low-to-Mid Single Digits’ Corporate negotiated hotel rates at Accor properties have risen by low-to-mid single digits for 2025, in line with 2024 increases, Accor Group CFO Martine Gerow confirmed on Thursday. CEO Sébastien Bazin added that pricing remains stable across all geographies, with no signs of rate declines in corporate negotiations.
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Retail, E-commerce, F&B, Healthcare:
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Sports Direct Unveils Game-Changing Loyalty Membership: Exclusive Perks, Rewards & More In a strategic move to enhance customer loyalty and digital engagement, Sports Direct has unveiled its new benefit-based membership programme. This initiative aligns with Frasers Group’s ongoing digital elevation strategy, marking a significant step in strengthening customer relationships and offering a seamless omnichannel shopping experience.
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Slam dunk: Hardee’s® strikes gold with Duke’s Mayo partnership As a bonus, the Hardee’s My Rewards app is offering new members a tasty new member reward within 30 days of signup.
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7-Eleven, Inc. Announces Infinite Reasons to Celebrate Pi Day with Deals Beyond Pizza Pi(es) Now through year-end, loyalty members can shop, scan their rewards app and play the in-app game for a shot at $5,000. Earn extra gameplays on fan-favorites like Slurpee® and Big Gulp® drinks, Big Bite® hot dogs and even at the fuel pump.
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LOWE’S LAUNCHES FIRST AI-POWERED HOME IMPROVEMENT VIRTUAL ADVISOR Currently on desktop and mobile web, Mylow is available for MyLowe’s Rewards loyalty members.
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Zenoti Appoints Stephen Hudek as Chief Customer Officer to Elevate Customer Experience Steve has previously held senior leadership roles at prominent organizations like WorkWave and Vonage Business, where he built a reputation for leveraging innovative strategies to help customers maximize the value of their software solutions. Known for his customer-first approach, Steve fosters long-standing partnerships that drive growth and success for the businesses he supports.
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Entertainment, Sport, Telecom & Social Media:
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Conterra Networks Launches Omni-Channel Contact Center Solutions to Enhance Customer Engagement Available in two tailored packages—Gold and Platinum—these solutions offer a robust suite of features that empower organizations to deliver fast, personalized, and consistent service across multiple channels.
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Payments, Finance, Property & Insurance:
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American Express Agrees to Acquire Center American Express has announced its agreement to acquire Center, a payment and expense technology provider, as part of its plan to create a seamless, integrated expense management platform. By combining Center’s software with Amex’s corporate and small business card offerings, the acquisition aims to streamline financial management for businesses. Financial details of the deal were not disclosed.
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Loyalty Technology, Solutions & Consulting:
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Sabre Forms $1.56B Partnership with India’s Tech Co. Coforge Sabre has strengthened its collaboration with India-based digital services provider Coforge, aiming to enhance product delivery and AI-driven innovation. The expanded partnership builds on their existing relationship, with Coforge now playing a more integral role in scaling Sabre’s technology initiatives, the company announced.
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Amadeus: Q4 Air Distribution Revenue Spikes Amid ‘Gradual’ NDC Adoption Amadeus saw global distribution system (GDS) bookings rise 9% year over year in Q4 2024, reaching 111.4 million, contributing to what CEO Luis Maroto described as “remarkable” revenue growth for the quarter.
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Gladly Launches Industry’s Only AI on Voice Powered by Lifelong, Multichannel Customer Conversations Gladly, an AI-powered customer service platform that puts people, not tickets, at the center, today announced the launch of Sidekick on Voice, bringing radically personal AI-powered support to phone calls.
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Yanolja Collaborates with OpenAI to Accelerate AI Adoption in the Global Travel Industry By working together with global leaders in AI solutions, Yanolja aims to deliver hyper-personalized experiences to global users throughout their entire travel journey.
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Giift backed by Apis Partners Rebrands as Xoxoday Globally Xoxoday specializes in employee recognition and rewards, sales incentives, and customer loyalty initiatives through its comprehensive suite of SaaS products.
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Comviva Launches Next Gen MobiLytix Rewards to Deliver AI-led SaaS Loyalty Platform MobiLytix™ Rewards is an end-to-end solution for CSPs, Retail and BFSI to deliver reward-based promotions and loyalty programs to consumers, enterprises, and employees.
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Sojern Introduces Fully Managed Email Campaigns–Hoteliers Pay for Performance This industry-first solution streamlines marketing, making it easier to drive direct bookings, build guest loyalty, and reduce online travel agency (OTA) dependence.
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Ascenda Appoints Industry Trailblazer Jan Wilken as Chief Product Officer Former JPMorgan Chase and American Express executive brings over two decades of product and commercial leadership to loyalty-as-a-service company
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New Study Reveals Salt’s Industry-First Employee Rewards Model Reduces Turnover by 62% The research examined data from more than 60,000 employees across six companies and suggests that Salt could provide significant retention benefits by driving increased loyalty and engagement.
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MiL.k migrates to Arbitrum for the full-scale expansion of global web3 business MiL.k has rapidly grown by establishing a loyalty ecosystem in collaboration with major domestic and international service companies such as AirAsia (global airline), Yanolja (No.1 online travel agency in Korea), OK Cashback (loyalty system of SK Group, the second largest group in Korea), Lotte L-Point (loyalty system of Lotte Group), CU (market No.1 convenience store in Korea), and Megabox (top multiplex in Korea).
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Jobs & Careers:
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Comarch is hiring: Pre-sales Loyalty Consultant Location: Krakow. Click inside to apply.
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Celine is hiring: CLIENTELING & LOYALTY SENIOR MANAGER, SEAO Location: Singapore: Click inside to apply
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ING is hiring: Product Manager for Global Loyalty & Engagement Location: Amsterdam. Click here to apply.
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Lidl Germany is hiring: Principal Loyalty, CRM & Personalisierung (m/w/d) Location: Neckarsulm, Baden-Württemberg, Germany. Click inside to apply.
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Delivery Hero is hiring: Subscription & Loyalty Manager Location: Berlin, Germany. Click inside to apply
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Vodafone is hiring: Partnerships Loyalty Program, Lead Location: Bucharest, Romania. Click inside to apply.
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Zalando is hiring: Senior Market Developer Loyalty Program (Nordics) – all genders Location: Berlin. Click inside to apply.
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ClubMed is hiring: CRM Loyalty Manager Monde (H/F) Location: Paris, Île-de-France, France. Click inside to apply.
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Rewe is hiring: Senior Manager Loyalty Strategy (m/w/d) Location: Cologne, Germany. Click inside to apply.
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Visa is hiring: Senior Vice President, Client Services Leader, Latin America & Caribbean (LAC) Location: Miami, Florida. Click inside to apply.
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Wyndham Hotels is hiring: Director, US Co-Brand Cards Location: NJ, USA. Click inside to apply.
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Sonesta Hotels is hiring: Sr. Manager, Loyalty Program Strategy, Structure & Partnerships Location: USA. Click here to apply.
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The Cheesecake Factory is hiring: Director of Loyalty Location: CA, USA. Click Inside to apply.
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Location: Seattle, USA. Click inside to apply.
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Amtrak is hiring: Dir Loyalty Strategy & Operations – 90389223 – Washington Location: Washington, DC. Click inside to apply.
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Marriott is hiring: FLEX Senior Manager, Loyalty Evaluation and Performance Location: Bethesda, USA. Click inside to apply
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Deliveroo is hiring: Loyalty Manager Location: London, England, United Kingdom. Click inside to apply.
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Sabre Corporation is hiring: Senior Product Marketing – NDC (Travel Tech) Location: Richmond Upon Thames, England, United Kingdom. Click inside to apply.
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Holland & Barrett is hiring: Loyalty Manager Location: London, England, United Kingdom. Click here to apply.
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Location: Hong Kong. Click inside to apply.
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