Loyalty in Scandinavia 2025: Favourite Loyalty Programmes • Singapore Airlines • Delta • American Airlines • AirAsia • Jetstar • Malaysia Airlines • Frontier Airlines • Alaska Airlines • Air Canada • Salesforce • Minor Hotel • Wyndham • MGM Resorts International • IHG • Hilton • Accor • H&M • Revlon • SAP • Kroger • Pizza Hut • The Lacek Group • Comarch • Adobe • EY • Loyalty reports • Loyalty jobs • Loyalty Career
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GLOGLO Featured:
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Loyalty in Scandinavia 2025: Market Snapshot. Favourite Loyalty Programs. GLO / Comarch Research. GLO / Comarch global study unveils 3 most loved and used loyalty programs across Scandinavia
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Airlines, Alliances & Airports:
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Salesforce and Singapore Airlines (SIA) today announced that the Airline is incorporating Agentforce, Einstein in Service Cloud, and Data Cloud into its customer case management system, enabling it to deliver more consistent and personalised service to its customers.
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Delta named one of Fast Company’s Most Innovative Companies for sustainability initiatives For the fifth time, Delta has been named one of the world’s Most Innovative Companies by Fast Company. This time around, the global airline was recognized in the No. 3 spot – the only airline ranking – in the Corporate Social Responsibility category for its tangible efforts in scaling sustainable aviation fuel (SAF).
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Priced at £79 per year, Ryanair Prime bundles together a range of premium perks under a single membership, catering to budget-conscious passengers who fly regularly but want added comfort, convenience, and flexibility. The service is capped at 250,000 members, with access granted on a first-come, first-served basis.
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Discover more reasons to love being a SkyMiles Member ahead of your next big trip There are more ways than ever to start enjoying immediate benefits for being a Delta SkyMiles® Member, and more opportunities to unlock Delta’s coveted Medallion® Status.
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A century of innovation: Delta unveils cutting-edge corporate travel enhancements As part of Delta’s Centennial year celebrations, Delta Business is ushering in a new era of innovation for the corporate travel industry. At its signature SHOWCASE event on March 26, Delta Business unveiled three new product enhancements to the airline’s business travel program, providing greater flexibility, visibility and support.
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Enjoy more flights to the Chinese Mainland this summer with Cathay Providing even greater choice for customers with close to 300 return flights per week to 20 Chinese Mainland passenger destinations as a Group to cater for the rising two-way travel demand
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All Nippon Airways (ANA), Japan’s largest and 5-star airline for 12 consecutive years, today announced the opening of ANA SUITE EXPRESS, at Haneda Airport’s Domestic Terminal. This exclusive service offers Diamond Service members an unparalleled and streamlined travel experience with a dedicated, technologically advanced security checkpoint.
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American Airlines is springing into next winter with new routes to warm weather getaways Spring is here, but planning for next winter’s getaway is easier with American Airlines. Later this year, American will offer customers new routes to two popular destinations — Cancun, Mexico (CUN), and Punta Cana, Dominican Republic (PUJ), — and expand services on routes to Hawaii, South America and Europe.
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AirAsia expects to launch over 30 new routes in 2025, boosting regional and Fly-Thru connectivity AirAsia Aviation Group (“AirAsia” or “the Group”) is set to introduce more than 30 new routes as it achieves full recovery in 2025 strengthening Asean and domestic connectivity, reinforcing its position as the region’s leading low-cost airline.
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A century of innovation: Delta unveils cutting-edge corporate travel enhancements Fueled by customer feedback, Delta Business introduced three significant innovations that promise to deliver more value to corporate and agency partners.
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Unveiling Delta’s 2025 trading card series: Celebrating a century of flight As part of the airline’s Centennial celebrations, Delta is proud to launch a new Centennial-themed trading card collection for customers to enjoy. This collection honors Delta’s milestone as the first U.S. airline to turn 100 with a fresh, eye-catching design – featuring the new Centennial colors and branding – that is sure to captivate customers and collectors alike.
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Jetstar Asia takes off to Labuan Bajo Jetstar Asia (3K) launched its direct flights between Singapore and Labuan Bajo today, becoming the first airline to operate a non-stop service between the two destinations.
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Bonjour, Paris! Malaysia Airlines Returns to Paris with Its Inaugural Flight to Charles de Gaulle Malaysia Airlines marked its return to Paris with the recommencement of its inaugural direct flight to Charles de Gaulle Airport (CDG). Flight MH22 departed from Kuala Lumpur International Airport (KLIA) Terminal 1 at 11.45pm local time (MYT) on 22 March 2025 and arrived in Paris at 6.40am local time (CET), representing Malaysia Airlines’ 68th destination and reinforcing its position as the gateway to Asia and beyond.
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Be The Friend with Free Benefits on Frontier Airlines Who doesn’t love being the friend with benefits – especially when those benefits include a trip with your travel buddy? Frontier Airlines is making sure you and your traveling companion can fly for less with its latest game-changing deal. Fresh off yesterday’s announcement of the $0 Economy Bundle, which includes a free carry-on bag, free advance seat assignment, and no change fees, Frontier is now taking it even further with a new Friends Fly Free promotion.
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This week, we launched our long-awaited route from San Diego International Airport (SAN) to Ronald Reagan Washington National Airport (DCA) in Washington, D.C.! These flights will provide more choice to guests and communities across our network, whether they are members of the United States military, tourists chasing cherry blossoms, or residents of Hawaii connecting to the East Coast.
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Air Canada is introducing its newest Air Canada CaféTM at the Montréal-Trudeau International Airport, offering a seamless, premium grab and go experience for eligible domestic travellers. Designed for convenience and comfort, this new addition, located near Gate A2, opens tomorrow and marks the third Air Canada Café location, reinforcing the airline’s commitment to improving premium lounge offerings at its Montréal hub.
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Launched in 1999 as SIA’s frequent flyer programme, KrisFlyer has evolved into a leading global lifestyle-centric rewards programme. Today, its 10 million members can now earn and redeem miles with over 1,700 brand partners worldwide, covering travel, dining, shopping, and various unique experiences, as well as on flights with SIA, Scoot, and other partner carriers.
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Comarch on Why Now Is the Time to Invest in Loyalty Programs in Latin America Brazil’s loyalty program market is still developing but in a very dynamic and growing way. There’s still a lot of room for innovation and customization to fit local preferences and to build rapport with consumers. This environment is the golden window of opportunity for marketers to make a move before the market is saturated. So do it now—design a loyalty program based on real data from our extensive Customer Loyalty Predictions 2025 and Beyond report.
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Alaska Airlines names new Vice President of Brand & Marketing Edge will be responsible for driving awareness and adoption of the combined airline’s enhanced single loyalty program, premium product offerings and expansive global network.
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KrisFlyer Members Enjoy Priority Access To Lady Gaga’s Singapore Concerts KrisFlyer, the Singapore Airlines (SIA) Group’s rewards programme, will be the official Lifestyle Rewards Partner for Lady Gaga’s upcoming concerts in Singapore. The highly anticipated Lady Gaga in Singapore concert will electrify the Singapore National Stadium on 18th, 19th, 21st, and 24th May 2025, marking the tour’s exclusive stop in Asia.
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Hotels & Hospitality:
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New bar in partnership with visionary beverage innovator, Ariel Arce brings the energy of golden‑hour Italy to downtown Manhattan
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Belfast Set to Welcome Europe’s First Tempo by Hilton Hotel Tempo by Hilton Belfast City Centre, a thoughtfully designed lifestyle hotel with wellbeing at its core, is expected to be the brand’s first hotel to open outside of the United States
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Minor Hotels to Debut in Paraguay with NH Collection Asunción New architectural icon set to transform city’s skyline and hospitality landscape by 2029
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Marriott and LG chose RobotLAB to Revolutionize Hotel Automation RobotLAB, a leading name in robotics integration and automation, has announced its exclusive partnership with Marriott International and LG, becoming the sole approved system integrator for LG robotics in Marriott properties. This landmark collaboration ushers in a new era of smart hospitality, using advanced automation to enhance both guest experience and operational efficiency across Marriott hotels.
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Big Rigs, Bigger Rewards: Wyndham Helps Truckers Recharge with Extra Points and Perks New “Recharge with Wyndham” initiative offers double Wyndham Rewards points and elevated status; Teams up with Hotels4Truckers for exclusive savings and verified trucker-friendly parking.
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HOTELTONIGHT LAUNCHES EXCLUSIVE PERK: EARN AIRBNB CREDIT WITH EVERY HOTEL STAY Guests can now earn Airbnb credit when booking through HotelTonight. For each booked stay, users will earn 10% of the booking value in Airbnb credit.
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MGM Rewards unveils enhanced partnership benefits New Marriott Bonvoy Tier Matching, Enriched Royal Caribbean and Celebrity Vacation Perks, Tier Celebrations and Rollover Tier Credits Highlight Exciting Program Enhancements.
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IHG® Hotels & Resorts, one of the world’s leading hotel companies, has signed a management agreement with Girija Land Ventures Pvt Ltd to develop Crowne Plaza Resort Jim Corbett. Scheduled to open in Q1 2027, the signing marks the debut of the Crowne Plaza brand in Jim Corbett, reinforcing IHG’s commitment to expand its portfolio in well-known leisure destinations across the country.
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IHG Hotels & Resorts signs first Garner Hotels in Scotland IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of the 195-room Garner Hotel Haymarket Edinburgh, marking the brand’s debut in Scotland. Expected to open in the second half of 2025, the hotel, which is part of Palm Holdings, is set to become a leading choice for travellers seeking quality stays at a price that’s hard to find.
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Expected to open in 2027, the Fredericksburg resort will offer 60 dedicated hotel keys and 87 Waldorf Astoria Residences
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Hilton Announces Brand Debut of Signia by Hilton in Africa at Cairo’s Dynamic SKYWALK Development Hilton today announced the signing of Signia by Hilton Cairo Skywalk and Signia by Hilton Residences Cairo Skywalk in partnership with Skywalk Developments, bringing the Signia brand to Egypt and Africa for the first time. The two latest additions to Hilton’s luxury portfolio in Egypt will offer modern stays with cosmopolitan amenities, personalised service, and extensive meetings and events facilities for guests and residents alike.
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Surrounded by dense forests and winding rivers, this 99-key dreamy hideaway offers guests an immersive connection to wildlife and the serenity of nature.
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Scheduled to begin conversion in July 2025, the property is expected to join the Marriott Bonvoy portfolio in the Spring of 2026 as a JW Marriott All-Inclusive resort.
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Raffles Hotels & Resorts to Debut an Enchanted Resort on the Shores of Lake Como Slated to Open in 2027, Raffles Lake Como Will Reflect the Glamour of the Storied Hospitality Brand and the Vibrant Lifestyle of the Destination
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FAIRMONT HOTELS & RESORTS UNVEILS FIVE EXCEPTIONAL NEW OPENINGS ACROSS ASIA Embark on exhilarating new adventures around the globe with Fairmont Hotels & Resorts, part of the world-leading hospitality group Accor, where personalized experiences are the heart and soul of every stay, and properties are set in the social epicenters of the world. Expect memorable stays in majestic destinations with five highly anticipated openings, each with a strong sense of local connection, from the global luxury hospitality brand’s record-breaking pipeline.
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Minor Hotels Reveals New Masterbrand Strategy Driven by Digital, Loyalty and Distribution Minor Hotels’ guest-facing pivot, supported by a new brand identity, enhanced digital experience, and simplified loyalty and B2B propositions, fuels strategic growth
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IHG to debut Vignette Collection brand in Sicily IHG Hotels & Resorts (IHG), announces second Vignette Collection property in Italy, with the signing of a sea-view hotel in Marina di Ragusa, Sicily. In partnership with Blu Lava Resorts (Owner) and Panoram Hotels (Management Company), Costa Irminia Retreat & Spa, Vignette Collection, will provide guests with a one-of-a-kind stay in a destination to remember when it opens later this year.
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IHG Hotels & Resorts announces first signing in Menorca, Spain IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, is bringing its distinctive Hotel Indigo brand to the Balearic Islands for the first time with the opening of Hotel Indigo Menorca.
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Anantara Koh Yao Yai Resort & Villas Named One of TIME’s World’s Greatest Places of 2025 Anantara Koh Yao Yai Resort & Villas, a luxury island hideaway in Southern Thailand’s Phang Nga Bay, has been named one of the world’s 100 most exciting destinations to visit right now by TIME.
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Surrounded by dense forests and winding rivers, this 99-key dreamy hideaway offers guests an immersive connection to wildlife and the serenity of nature.
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Cruises:
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Part of Wyndham’s new Travel Bundles platform, members can book all aspects of their next Carnival cruise vacation through WyndhamRewards.com, plus earn double points for a limited time.
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Retail, E-commerce, F&B, Healthcare:
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H&M Digital Retail Relaunch: From IRL Moments to Digital Magic for Gen Z & Alpha H&M is going through a metamorphosis. No longer content with just being a fast-fashion giant, the brand is reimagining its digital presence, leaning hard into experiential storytelling, and reshaping how it connects with its youngest audiences — Gen Z and Gen Alpha. At the heart of this transformation is a radical digital relaunch, a sharper omnichannel strategy, and a belief that today’s shoppers want more than products — they want to feel the brand.
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A veteran in digital transformation, Marshall brings serious firepower to Revlon’s leadership team. His résumé includes executive technology roles at Merlin Entertainments, Starbucks, McDonald’s, and Nando’s, with a track record of driving innovation at scale across global markets. While at Starbucks, Marshall led technology strategy across EMEA and helped roll out Starbucks Digital Solutions in 86 markets, enhancing everything from loyalty programmes to digital payments.
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SAP Emarsys: How Ferrara Sweetened Customer Engagement Through Direct Consumer Relationships Ferrara, a century-old leader in the sweet snacking industry, is known for delighting consumers with iconic brands like SweeTARTS, Nerds, Trolli, and Brach’s. As part of its strategy to deepen customer relationships and create personalised, omnichannel experiences, Ferrara modernised its tech stack by investing in SAP solutions.
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Narvar Unveils Strategic Integrations and Platform Enhancements at Shoptalk 2025 Narvar, the #1 platform for intelligent personalization “Beyond Buy,” announced significant advancements designed to help retailers optimize operations, enhance customer loyalty, and drive sustainable growth.
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Fishbowl and Onosys Announce Strategic Partnership By integrating Fishbowl’s industry-leading Guest Relationship Management, loyalty, marketing automation, and analytics with Onosys’ omnichannel online ordering capabilities, this partnership creates a seamless ecosystem for restaurant operators.
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Customer Appreciation Week Returns to Kroger Customers can look forward to Kroger’s hottest deals and digital coupons to stock up their pantries, load up on essentials to watch college hoops, prepare for the Easter Bunny and more.
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Hutty brings real-time reactions, hot takes, and exclusive Pizza Hut offers straight to fans – turning solo second-screen moments into an interactive, community-driven experience.
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Entertainment, Sport, Telecom & Social Media:
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For the month of March, CommunityRewards™ has partnered with 305 Pink Pack to host a fundraising project on the company’s platform to micro-fundraise $50,000, which will fund the hiring of a full-time employee who can manage the support services that the charitable organization provides to local women managing a cancer diagnosis
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Payments, Finance, Property & Insurance:
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The Lacek Group on Cobranded Credit Cards: To Fee or Not to Fee Luke Olliff, Senior Director at The Lacek Group (an Ogilvy One company), published an intersting piece debating fees for cobrand credit cards.
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Upside and Marqeta Partner to Unlock Growth Opportunities for Consumer Card Programs New integration helps Marqeta customers access flexible rewards within their card programs to improve engagement, increase top-of-wallet positioning, and drive spend shift.
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This update is the first step of several exciting enhancements planned for the 365Pay app and aims to further enhance user engagement and provide even greater value, including upcoming improvements to their loyalty and rewards program.
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Loyalty Technology, Solutions & Consulting:
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Factor4 Announces Strategic Partnership with Corksy to Enhance Gift Card and Loyalty Solutions Factor4 Announces Strategic Partnership with Corksy to Enhance Gift Card and Loyalty Solutions
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Sinch Expands Partnership with Verizon to Advance RCS Adoption RCS for Business offers branded messages, rich and interactive features, and advanced analytics such as read receipts. Businesses can build trust with their customers thanks to messages coming from a verified sender agent over a secure channel.
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Havas unveils “Neuroverse” to unlock untapped market potential through neurodiversity 1 in 5 People Are Neurodivergent¹—Brands That Engage This Growing, Influential Community Tap Into $1.9 Trillion in Annual Disposable Income Globally.²
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Pragmatic Semiconductor set to revolutionise NFC connectivity with sustainable flexible chips NFC Connect redefines the parameters of NFC connectivity, unlocking seamless, item-level intelligence for mass-market products – traditionally constrained by cost, supply chain and sustainability challenges.
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This partnership marks a significant step forward in the ongoing effort to bridge the gap between high-quality product content and seamless digital commerce across grocery retail. Both 1WorldSync and Mercatus will continue to innovate and expand their capabilities to support the evolving needs of retailers and brands.
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Hark Launches Hark Insights to Transform Customer Feedback into Actionable Stories Hark Insights helps brands move beyond traditional feedback tools, enabling them to hear their customers in their own words, with their real tone, emotion, and experiences.
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Listrak’s 2025 Cross-Channel Benchmark Report Reveals Surge in Overall Retail Messaging Volume Analyzing 14 verticals to provide benchmarks and strategic recommendations, the report revealed an overall surge in retailers’ messaging volume, with email volume up 43% and SMS increasing an astounding 93% year-over-year, among other key trends.
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Narvar Introduces Shield: AI-Powered Returns Management & Fraud Prevention By seamlessly integrating intelligent return and exchange workflows with real-time fraud detection, Shield distinguishes high-trust shoppers from fraudsters at the moment of request, enabling hyper-personalized return, exchange, and refund options to drive up and reward loyalty.
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unitQ Wins AI Award from Business Intelligence Group for Generative AI Innovation agentQ is autonomous AI that provides real-time customer insights, empowering businesses to convert siloed customer signals from 100+ unstructured customer feedback sources into actionable recommendations to build exceptional products and customer experiences.
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Reports, Research, Insights & Opinions:
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Comarch on Green Loyalty: How to Drive Sustainable Customer Engagement? A new report by Comarch explores how sustainability and loyalty are converging in the form of Green Loyalty — loyalty programmes designed to reward environmentally responsible behaviour. More than just a trend, this strategy is fast becoming a key tool for businesses aiming to build deeper customer connections, meet environmental expectations, and future-proof their operations.
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Adobe 2025 AI and Digital Trends Report: Meaningful Customer Experiences The Adobe 2025 AI and Digital Trends Report outlines a significant shift in how organisations engage with technology, particularly artificial intelligence (AI), to deliver more meaningful customer experiences. Drawing on insights from over 3,400 executives and 8,300 consumers, the report paints a comprehensive picture of the AI-led future of marketing, customer engagement, and operational transformation.
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The Lacek Group on Emotional Loyalty Shi Bu, Senior Vice President at The Lacek Group (an Ogilvy One company) argues that emotional loyalty—the deep, often subconscious connections consumers form with brands—cannot be captured through traditional metrics like frequency of purchase or total spend. Instead, this kind of loyalty resides in sentiment, memory, and identity, offering immense value that often goes unmeasured.
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EY Future Consumer Index: US consumers rethink brand loyalty as macroeconomic pressure mounts Consumers are questioning their loyalty to brands they used to love. Price, quality, choice and trust are driving decisions now.
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Jobs & Careers:
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AIR MILES Reward Program is hiring: Head, Strategic Partnerships – Retail and Loyalty Location: Toronto, Canada. Click inside to apply
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Neo Financial is hiring: Head, Loyalty Location: Calgary, Canada. Click here to apply
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RBC is hiring: Director, Loyalty Partnerships Location: Toronto, Canada. Click here to apply.
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Ascenda is hiring: Vice President of Strategic Clients APAC and SE Asia Location: Sydney, New South Wales, Australia. Click here to apply
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Expedia is hiring: Senior Manager, Enterprise Partnerships Location: Seattle, WA. Click inside to apply.
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PayPal is hiring: Director, PayPal Rewards Partnerships Location: NY, NY. Click inside to apply.
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Cole Haan is hiring: Senior Manager, Loyalty & Membership Location: NY, NY. Click inside to apply.
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J.Crew is hiring: Senior Director – Customer Retention and Loyalty Location: NY, NY. Click inside to apply.
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Frontier Airlines is hiring: Director – Loyalty Marketing & Growth Location: Denver, Co, USA. Click inside apply.
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Citibank is hiring: Head Hotel Partnerships VP Location: Wilmington, DE, USA. Click inside to apply.
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Amtrak is hiring: Dir Loyalty Co-Brand Partnerships – 90389221 – Washington Location: Washington. Click here to apply.
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Eurostars Hotel Company is hiring: Loyalty & CRM Specialist Location: Barcelona, Spain. Click inside to apply.
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Edison is hiring: Loyalty Specialist Location: Milan, Italy. Click inside to apply.
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Sparta Loyalty is hiring: Loyalty Manager Location: Poland. Click inside to apply.
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Accor is hiring: Partnership Manager – M/F/X Location: Paris, France. Click inside to apply.
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