Global Loyalty Predictions 2025: Report • Global Loyalty Predictions 2025: Executive Summary (non-member version) • Loyalty in Scandinavia 2025: Market Snapshot. GLO / Comarch Research • Star Alliance • SkyTeam • Collinson • Delta • JetBlue • China Eastern • Avianca • TAP • Air France • Emirates • Lufthansa • American Airlines • Malaysia Airlines • Virgin Atlantic • Korean Air • AirAsia • Amadeus • Accor • Wyndham • GHA • Hyatt • Radisson • CapitalOne • Loyalty reports • Loyalty jobs
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GLOGLO Featured:
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Global Loyalty Predictions 2025: Report (member version) GLO presents its 3rd annual and much-anticipated Global Loyalty Predictions 2025 report, based on insights and interviews with 19 global loyalty experts – revealing the biggest trends, challenges, and innovations shaping customer loyalty across industries.
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Global Loyalty Predictions 2025: Executive Summary (non-member version) GLO presents its 3rd annual and much-anticipated Global Loyalty Predictions 2025 report, based on insights and interviews with 19 global loyalty experts – revealing the biggest trends, challenges, and innovations shaping customer loyalty across industries.
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Loyalty in Scandinavia 2025: Market Snapshot. GLO / Comarch Research. This market snapshot unveils the key trends shaping loyalty programs in Scandinavia in 2025 across Sweden, Norway and Denmark covering top loyalty program preferences, priorities, challenges, spending trends, etc.
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Airlines, Alliances & Airports:
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Star Alliance Enhances Intermodal Connectivity with Austria’s ÖBB – Enables its 25 member airlines to offer Air-Rail connectivity to four destinations on the ÖBB network.
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SkyTeam launches its new brand campaign ‘The Priority is You.’ SkyTeam has launched its new brand campaign, ‘The Priority is You.’ The campaign is the first created in collaboration with its creative agency, DEPT®, and debuts a refreshed brand positioning ahead of the global airline alliance’s 25th anniversary.
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Alaska Airlines names new Vice President of Brand & Marketing Industry veteran Eric Edge to lead brand strategy and marketing for combined airline
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Article from Collinson based on the recent research commissioned by Collinson, targeting high-spending credit card users, delved deeper into the value of rewards, benefits, and loyalty programs from a consumer perspective. By analyzing their preferences, behaviors, and expectations, valuable insights have been gained on preferred rewards and how they influence brand loyalty, customer satisfaction, and purchasing decisions.
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China Eastern’s launches new VIP Lounge at Xi’an Xianyang Airport T5 China Eastern Airlines has officially launched its new VIP Lounge at Xi’an Xianyang International Airport Terminal 5, enhancing the premium travel experience for its passengers. Conveniently located in the Domestic Departures area on the second floor near Gate 149, the lounge is designed to provide comfort and exclusive services for eligible travelers.
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Avianca & TAP Air Portugal Unveil Exclusive Joint Lounge at Miami International Airport Travelers flying through Miami International Airport (MIA) now have a brand-new luxury space to relax in before their flights. Avianca and TAP Air Portugal have partnered to open a state-of-the-art joint airline lounge, offering premium comfort, top-tier amenities, and an elevated experience for eligible passengers.
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Air France unveils its new La Première experience, the highest expression of travel After launching an exceptional airport journey at Paris-Charles de Gaulle in 2024, Air France is reinventing the travel experience on board its most exclusive cabin.
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Air France: “Le Pyjama” by Jacquemus Takes Flight in Air France’s La Première Suites On March 18, 2025, Air France unveiled its new La Première travel experience. To celebrate this major milestone in its move upmarket, the airline has partnered with French fashion house Jacquemus to create an exclusive loungewear set, presented to every La Première guest during their journey. This exceptional collaboration highlights French craftsmanship, ensuring comfortable and elegant nights at 35,000 feet.
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Emirates unveils seven more destinations in A350 network expansion Emirates has revealed the next seven cities to be served by its A350, as more newly delivered aircraft featuring the airline’s latest cabin innovations enter scheduled service. With the latest tranche of planned Emirates A350 deployments, the airline is expanding the list of its short to medium haul destinations served in the Middle East/GCC and Europe. For the first time, the Emirates A350 will make its debut in Africa and Southeast Asia.
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Lufthansa new First Class premium experience The travel experience in Lufthansa First Class with the new cabin interior on long-haul flights is now even more exclusive. The Allegris First Class cabin can be experienced in the summer timetable on flights from Munich to San Francisco, Chicago, San Diego, Shanghai and Bengaluru. Travelers can additionally enjoy the new cabin product in Economy, Premium Economy and Business Class on flights to New York-Newark (from mid-April), and from the beginning of August, also to Charlotte.
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Ethiopian Airlines to Launch New Passenger Service to Hanoi, Vietnam Ethiopian Airlines, the largest network operating carrier in Africa, and one of the world’s fastest-growing airline brands, is delighted to announce the commencement of a new four times weekly passenger service to Hanoi, Vietnam, starting from 10 July 2025. This new route will further enhance Ethiopian Airlines’ global connectivity and provide convenient travel options for passengers traveling between Africa and Southeast Asia.
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Frontier Airlines Is Ready to Be Your New Love: Low Fares, Free Bags, and More! Breaking up with your old airline? We’re here for you! “Your New Love” includes free carry-on, free checked bag (with promo code), free seat selection, and free flight changes
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Behind the bar: Innovative spirits join American’s lounge offerings Along with more than 40 spirit options, customers can now kick back with a glass of Horse Soldier Bourbon Whiskey or Still G.I.N., By Dre and Snoop, two perfect options for sipping* on while waiting for their next flight.
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Malaysia Airlines to Offer MHupgrade Directly on Trip.com This collaboration marks a significant milestone, as Trip.com becomes the first third-party platform to integrate the MHupgrade programme—previously exclusive to the Malaysia Airlines website. With this integration, travellers can now seamlessly access and bid for upgrade opportunities, enjoying greater flexibility and convenience when enhancing their journey.
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TAP always connects you to the World Vodafone eSIM cards are on sale on TAP’s digital platforms and on TAP flights.
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80 years of TAP, +80% Bonus Miles Book TAP flights today and tomorrow in flytap.com and earn extra miles. TAP has a flash promotion running, valid only today and tomorrow – 17 and 18 March 2025 – in which it offers an additional eighty percent bonus miles to all Customers who book flights with the Airline in flytap.com. This campaign is valid for tickets issued for TAP flights to be flown between March 17 and July 31, 2025. All conditions and bookings here.
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UK ELECTRIC AIR TAXI SERVICE ON THE HORIZON: Joby and Virgin Atlantic Announce Partnership Joby Aviation, Inc. , a California-based company developing electric air taxis for commercial passenger service, today announced a partnership with Virgin Atlantic, a premium long-haul UK airline, that will see the companies partner on the launch of Joby’s revolutionary air taxi service in the UK.
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Korean Air to upgrade airport lounges and introduce premium economy Korean Air is upgrading its airport lounges and introducing Premium Economy cabins as part of its service enhancement strategy. This initiative follows the unveiling of its new corporate identity ahead of the Asiana integration.
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AirAsia Malaysia expands presence in Australia with new route to Darwin AirAsia Malaysia (flight code AK) announces its expansion into Australia with a new route from Kuala Lumpur direct to Darwin, Australia, reinforcing its ongoing commitment to enhancing international connectivity from Malaysia.
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Collinson International, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, partners with China Ping An Insurance (Hong Kong) to offer SmartDelay™ as a complimentary benefit to its customers. The partnership enables eligible online travel insurance customers in Hong Kong (SAR) who have registered their flight to access over 1,600 airport lounges or alternative benefits in the event of a flight delay or cancellation.
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Hotels & Hospitality:
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A unique collaboration that combines the passion of Paris Saint-Germain with Novotel’s signature hospitality, offering football fans and travellers a journey into the lives of their favourite legends.
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nhow Hotels Launches ‘Dance nhow, Change Now’ Initiative nhow Hotels has unveiled an innovative initiative titled ‘Dance nhow, Change Now,’ aiming to inspire guests through the transformative power of dance. This program merges dance, science, and self-expression, encouraging visitors to engage in movement as a means of personal and collective transformation.
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Wyndham Hits a Grand Slam: Exciting Perks for Fans in New MiLB Partnership In 2025, Wyndham Hotels & Resorts, the world’s largest hotel franchising company, continues its exciting multi-season partnership with Minor League Baseball (MiLB), bringing exclusive benefits to baseball fans across the country. As the Official Hotel Partner of MiLB, Wyndham is stepping up to the plate with exclusive game-day experiences, free nights, and unforgettable fan perks through its award-winning Wyndham Rewards program.
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GHA DISCOVERY’s India membership grows by 18%
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ALL, Accor’s award-winning loyalty program reaches 100 million global members A unique and fast-growing loyalty program combining stays at unbeatable prices and exclusive experiences. Direct access to 5 600+ hotels and resorts, 45+ hotel brands from economy to luxury and more than 7, 700 Limitless Experiences packages around the World. A powerful booking and retention engine that drives engagement, excellence and business impact towards owners, employees, and guests.
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Marking the first dual-branded Hyatt project in Africa, the two hotels offer distinct experiences, the casual comfort of Hyatt Place Nairobi Westlands and the residential-style amenities of Hyatt House Nairobi Westlands.
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Anantara Chiang Mai Resort Launches New Luxury Pool Suite Chiang Mai’s most luxurious riverfront resort becomes now ever more luxurious with the unveiling of its new Kasara Pool Suite, with spacious terrace, a cabana and a private pool.
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Blending Local Culture and Elegant Design, The Ritz-Carlton, Suzhou Elevates Luxury in One of China’s Most Culturally and Historically Rich Cities.
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Radisson Hotel Group signs four new properties in Norway and introduces two new brands Radisson Hotel Group is delighted to announce the signing of four new conversion properties, and 519 guest rooms, in the picturesque city of Bergen, Norway, as part of their fruitful partnership with Magic Norway AS. Two of the properties will be Radisson Individuals hotels and the other two will be under the Group’s Prize by Radisson brand. All four properties have strategic locations and are set to open in the coming months.
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Anantara Golden Triangle Elephant Camp & Resort unveils one of Thailand’s most unique and luxurious stays – The Mekong Explorer Tent. The exceptional hillside retreat offers unrivalled panoramic views of Northern Thailand’s breathtaking landscapes, serving as a serene haven for stargazers, nature enthusiasts, and intrepid explorers alike.
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Radisson Blu debuts in the heart of Montpellier Radisson Blu Hotel, Montpellier has officially opened its doors, marking the debut of the Radisson Blu brand in the city. Positioned just steps from the iconic Le Corum Convention Center and Place de la Comédie, this stylish urban haven combines modern design with unparalleled comfort. Offering a blend of contemporary amenities and exceptional service, the hotel caters to both business and leisure travelers, providing an ideal base to explore the vibrant heart of Montpellier.
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IHG Hotels & Resorts signs first Vignette Collection in Berlin, Germany IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies has today announced the signing of Bristol Berlin, Vignette Collection. The hotel is part of Aroundtown’s portfolio which owns over 150 hotels across Europe. IHG’s latest hotel signing will join Vignette Collection’s rapidly expanding family of carefully curated luxury and lifestyle hotels this year.
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Jo Loves Amenities and Specially Designed House Makes World Debut at Naladhu Private Island Maldives Long noted for its privacy and bespoke experiences, Naladhu Private Island Maldives writes a new chapter with a sensorial journey in its 20 luxury houses by teaming up with renowned luxury fragrance brand, Jo Loves to introduce its signature Green Orange and Coriander scented amenities.
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Wyndham Rewards Launches Industry-First U.S. Debit Card Developed in collaboration with Galileo Financial Technologies, SoFi’s Technology Platform, new Mastercard offers elevated membership status, booking discounts, and easy point earning on everyday spend.
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Adeera Joins Global Hotel Alliance, Connecting Global Travelers to the Heart of Saudi Hospitality Adeera, a PIF-backed hotel management company and Saudi Arabia’s national hospitality champion, has officially joined Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. Through participation in the award-winning GHA DISCOVERY loyalty program, Adeera will connect with a global network of international travelers, offering exclusive experiences and benefits under its brand portfolio within the Kingdom of Saudi Arabia.
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Cruises:
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Orient Express sets a new standard of excellence, bringing a spirit of quiet revolution to the world of exceptional sailing. In June 2026, Orient Express Corinthian, the world’s largest sailing yacht, will take to the open sea, tracing a course through the French and Italian Rivieras, jewels of the Mediterranean and Adriatic seas.
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Entertainment, Sport, Telecom & Social Media:
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Xsolla Launches Loyalty as a Service for Game Developers to Build Stronger Connections With Players The customizable loyalty as a service solution is designed to help developers seamlessly integrate rewards into their games’ purchase flows.
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Payments, Finance, Property & Insurance:
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The Future of Airport Payments: Insights from Amadeus’ Outpayce Report The Amadeus Outpayce – Payments at the Airport Report 2024 highlights significant challenges and opportunities in airport payment systems. Based on a survey of 4,500 travelers across France, Germany, the UK, the US, and Singapore, along with in-depth interviews with airline payment experts, the report explores pain points, traveler expectations, and future innovations in airport transactions.
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Capital One’s Mega Merger with Discover Faces DOJ Scrutiny: What’s at Stake?” The highly anticipated $35.3 billion acquisition of Discover Financial Services by Capital One has hit a regulatory roadblock, with the Department of Justice (DOJ) raising antitrust concerns. As the financial industry watches closely, questions are mounting about whether the deal will go through or face major obstacles.
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Kama Capital Enhances Trader Engagement with Performance-Based Loyalty Program Unlike conventional brokerage loyalty programs that often center on deposit-based incentives, Kama Capital’s program is structured to offer traders tangible benefits at various stages of their trading journey.
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Loyalty Technology, Solutions & Consulting:
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MaaltalkNow Elevates Travel Experience with Expanded Multilingual Support and Enhanced AI Dial Communications, a rapidly-growing innovator in eSIM and global travel solutions, announced significant enhancements to its AI-powered travel app, MaaltalkNow. Designed to enhance the international travel experience, the update introduces expanded multilingual features and advanced AI-driven Smart Lens capabilities, supporting 11 languages including Chinese, Spanish, Japanese, French, and German.
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Reports, Research, Insights & Opinions:
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Travel technology is in a permanent state of evolution. To remain ahead of this curve, it’s vital to understand the preferences of those who drive this change – travelers themselves.
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Jobs & Careers:
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Nestle Nespresso is hiring: Customer Loyalty Manager:in (w/m/d) Location: Vienna, Austria. Click inside to apply
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Bosch Nordic is hiring: Marketing coordinator with responsibility for Loyalty program and CRM Location: Ballerup, Capital Region of Denmark, Denmark. Click inside to apply.
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Gulf Oil is hiring: Loyalty and Experience Manager Location: Framingham, MA, UDSA. Click inside to apply
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Choice Hotels International is hiring: Loyalty Partnerships Manager Location: Bethesda, MA, USA. Click inside to apply.
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Plaza Premium Group is hiring: Senior Manager/ Manager, Loyalty Innovation Location: Hong Kong. Click inside to apply
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Hertz is hiring: Loyalty Manager Location: FL, USA. Click inside to apply
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Jetblue is hiring: Manager Loyalty Business Development Location: New York. Click inside to apply.
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Riyadh Air is hiring: Manager Card Payment Location: Riyadh Region. Click inside to apply
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Air New Zealand is hiring: Senior Sales Specialist (Loyalty Partners) Location: Auckland, Auckland, New Zealand. Click inside to apply.
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Pandora Australia is hiring: CRM & Loyalty Specialist Location: Sydney. Click inside to apply.
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Sands China Macao is hiring: Loyalty Marketing Manager/ Senior Manager Location: Macao. Click inside to apply.
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Marriott is hiring: FLEX Senior Manager, Loyalty Product Team Location: Bethesda, MD. Click inside to apply
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Visa is hiring: Senior Director, Global Loyalty Content Location: San Francisco. Click inside to apply.
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Macy’s is hiring: Sr. Manager, Loyalty, Credit and Personalization Location: New York. Click inside to apply.
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