GLO Experts: Bruce Lahood on Subscription Loyalty • Air France-KLM • Emirates • Delta • Etihad • American Airlines • Oman Air • SAS • Spirit Airlines • Hawaiian Airlines • Alaska Airlines • Qatar Airways • Discovery • Marriott • Millenium Hotels • Carnival Cruise Line • Explora • Asos • Klarna • Bolt • PAYBACK • Collinson • Addison Lee • MAPCO • MiL.K • EY • Talon.One • Loyal Solutions • Rewardian • Loyalty Research • Loyalty Jobs & Careers.
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GLOGLO Featured:
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Bruce Lahood (#openforprojects) a global loyalty expert, outlines key strategies and pitfalls in designing subscription-based customer loyalty programs. He emphasizes customer-centric design, value exchange, lifecycle marketing, and enterprise-wide integration to ensure engagement, minimize churn, and drive sustainable revenue growth through thoughtful, data-informed execution.
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Airlines, Alliances & Airports:
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American to Nearly Double Miami Lounge Space with Premium Expansion American Airlines has announced a major investment at Miami International Airport (MIA) with plans to build a brand-new Flagship® lounge and expand the existing Admirals Club® facilities. Upon completion, this will nearly double American’s lounge footprint in Miami, offering passengers significantly more premium space. (image: MIA)
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Turbulence Ahead: Unveiling the 2025 SAP Concur Global Business Travel Survey The seventh annual SAP Concur Global Business Travel Survey, conducted by Wakefield Research from April 30 to May 12, 2025, gathered responses from 3,750 business travelers across 24 countries, 700 travel managers in seven markets, and—new this year—600 CFOs in six countries. This expanded scope offers a deeper, multi-level view of the current state of business travel.
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Hawaiian Airlines Set to Soar into oneworld Alliance in 2026 Hawaiian Airlines will join the oneworld alliance in 2026, becoming its 16th full member and third in North America. The move follows its merger with Alaska Airlines and will offer travelers global access to over 1,200 destinations, upgraded loyalty perks, and seamless connections across partner carriers. Integration of systems and loyalty programs begins in 2025, with full membership expected the following year. (Image: Hawaiian)
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Spirit Takes Flight Against JetBlue-United Deal Spirit Airlines is urging regulators to block a proposed JetBlue-United partnership, calling it a threat to competition and consumer choice. The deal echoes JetBlue’s failed alliance with American Airlines and could reduce low-cost options. JetBlue and United defend the move as pro-consumer and claim both airlines will remain independent. A DOT decision is pending.
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Air France–KLM moves to become majority owner in SAS Air France–KLM announced that it will initiate proceedings to take a majority stake in SAS, marking a new and strategically important chapter for the Scandinavian carrier and a landmark strategic development in the European aviation landscape.
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The Sweet Surge: Emirates’ customers devour 60 million luxury chocolates in the sky Celebrating World Chocolate Day on 7 July and the current trending connection between chocolate and the city of Dubai, Emirates notes a surge in customer consumption of the decadent delight – with 60 million pieces of luxury chocolate consumed onboard by customers in all classes in one year.
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“In addition to giving customers more premium seat offerings in key markets, we are also expanding this product to some of our longest routes, giving travelers an elevated experience when traveling to exciting destinations.”
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From Lagos to the world: Delta elevates travel with new lounge and next-gen aircraft Delta has unveiled a new premium lounge at Lagos Airport on July 1, ahead of deploying its newest aircraft, the A350-900 and A330-900neo, on U.S. routes this October, boosting capacity and comfort for Nigerian travelers.
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Alaska Airlines Miles campaign – Unlock Seattle to Seoul: A dream journey to remember Mileage Plan members can now bid for a once-in-a-lifetime Seattle-to-Seoul experience, including an exclusive itinerary wrapped in luxury, culture and convenience.
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With flexible plans, a seamless checkout, and a set-and-forget experience, Finnair Plus members can now automatically grow their Avios balance every month—no extra steps required.
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Delta’s original series showcasing WNBA stars is now available in-flight Delta’s new “Power Forward” series builds on the airline’s partnership with the WNBA and Delta’s commitment to empowering women in sports.
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Emirates signs on as Official Partner of Women’s Rugby World Cup England 2025 Sir Tim Clark, President Emirates Airline said: “We’re excited to partner with World Rugby as an Official Partner and Airline of Women’s Rugby World Cup 2025. Women’s rugby is flourishing globally, and Emirates’ significant investment expands our presence and supports rugby’s growth. Making the sport accessible to everyone is part of our commitment to creating long-lasting impact, stronger connections with fans and unlocking possibilities through the power of sport.”
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Oman Air joins oneworld alliance As a full oneworld member airline, Oman Air will provide oneworld Emerald, Sapphire, and Ruby customers with benefits including earning and redeeming miles, earning status points, priority check-in and boarding and lounge access.
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Qatar Airways and Kenya Airways Ink a Strategic Partnership Partnership will further explore cooperation in the airport and ground services, product development, loyalty programmes, procurement, cargo, and maintenance.
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Etihad Airways Launches Loyalty Partnership with Vietnam Airlines Frequent flyer agreement between Etihad Guest and Lotusmiles to launch from 01 July.
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The new partnership allows passengers flying from Manila to Doha to perfectly connect to the airline’s unparalleled global network of over 170 destinations via Hamad International Airport.
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Hotels & Hospitality:
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The unique partnership will showcase the distinctive heritage and charm of three iconic North American properties within The Luxury Collection’s portfolio through a creative lens.
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Cheval Collection launches loyalty programme with GHA Cheval Collection has launched its guest loyalty programme, Cheval Discovery, in partnership with Global Hotel Alliance
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Millennium Hotels & Resorts and Maritim Hotels Unveil Strategic Global Loyalty Partnership The collaboration grants MyMaritim members access to award-winning Millennium properties in destinations such as Singapore, London, New York City, Dubai, Phuket, and Penang. MyMillennium members gain access to key German locations including Dresden, Munich, Frankfurt, and Berlin.
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Cruises:
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Carnival Cruise Line is replacing its VIFP loyalty program with Carnival Rewards in June 2026. The new system bases status on spending, not just cruise days, and status will only last two years unless renewed. Many loyal cruisers are upset over losing lifetime perks, but Carnival says the change will improve recognition for top-tier guests.
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Explora Journeys Enhances Loyalty Experience with Revamped Program The revamped loyalty structure, named the Explora Circle, is designed to go beyond traditional points-based systems. It celebrates guests who choose to sail repeatedly with Explora Journeys by offering exclusive recognition and elevated experiences. With tiers aligned to the number of completed journeys, the program ensures that benefits grow alongside the guest’s loyalty.
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Retail, E-commerce, F&B, Healthcare:
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Mango Launches “Mango Stylist” AI Assistant in Major Personalisation Drive Fashion retailer Mango has announced the launch of Mango Stylist, a new AI-powered virtual fashion assistant designed to deliver personalized styling advice and elevate the customer experience. The tool is now available for the women’s collection across nine European markets and the United States. (Image: Mango)
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ASOS Launches “ASOS.WORLD” Loyalty Scheme for UK Shoppers ASOS has launched ASOS.WORLD, a new loyalty program for UK shoppers with four tiers based on annual spending. Benefits include early access to collections, restock alerts, and exclusive event invitations. The free-to-join program aims to deepen engagement beyond purchases, replacing the former A-List scheme. ASOS plans to evolve the platform with user feedback, focusing on long-term loyalty and personalized experiences for its 18 million active customers.
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Klarna and Bolt Partner to Deliver One-Click Flexible Payments to 80 million Shoppers in the U.S. Shoppers using Klarna on Bolt-powered stores enjoy a true one-click checkout that unites identity, payment choice, and speed with a single click. On average, Bolt shoppers convert 50% higher and are 15% more likely to make repeat purchases compared to guest checkouts—highlighting the impact of a personalized, identity-powered experience.
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PAYBACK partners with Sparkassen The Sparkassen’ partnership with PAYBACK is ready to go: from July 1, 2025, Sparkassen customers will be able to collect PAYBACK points easily and conveniently when paying with their Sparkassen card in regional stores that are partners of the Sparkassen’ S-Vorteilswelt.
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Entertainment, Sport, Telecom & Social Media:
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Rio Las Vegas Unveils Revamped Casino Floor & Upgraded Rewards Club Rio Hotel & Casino has unveiled a major casino floor renovation featuring 800 new slots, 40 table games, and a dedicated baccarat room. The iconic Rio Rita returns, greeting guests every weekend. The upgraded Rio Rewards program offers new members up to $1,000 in FrioPlay, show tickets, free pool access, and tier matching from other casinos. With low table minimums and weekly promos, Rio blends classic Vegas charm with modern perks.
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Transport, Fuel Retail & Mobility:
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Addison Lee Partners with Lounge Pass by Collinson Addison Lee is enhancing its service by integrating airport lounge access directly into its booking flow. It’s a coordinated effort with Collinson’s Lounge Pass to provide enhanced comfort and convenience to both business and leisure travelers.
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MAPCO Enters Indianapolis Market with Acquisition of Circle K Stores This marks MAPCO’s official entry into Indiana, bringing top-tier fuel, fresh food, and its award-winning MYReward$ loyalty program to a new customer base.
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Loyalty Technology, Solutions & Consulting:
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MiL.k Launches USD1 Loyalty Hub on BNB Chain, Bringing Real-World Rewards On-Chain This new initiative introduces a fully on-chain reward infrastructure centred around USD1, a fiat-backed stablecoin, and marks a significant expansion of MiL.k’s Web3 utility footprint.
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EY Studio+ launches to bring a customer-first approach to growth and transformation in the AI era Powered by a full spectrum of services, deep sector insights, EY.ai and ecosystem partners, EY Studio+ will help organizations drive growth by reimagining customer experience
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Rewardian customers can now access seamless travel booking capabilities with worldwide inventory options for hotels, car rentals, airfare and experiences, such as guided city tours, food tours, wine tastings and more. The partnership also supports enhanced personalization and user engagement through Switchfly’s AI-powered travel recommendations engine.
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Talon.One Secures $135m to Accelerate Growth and Innovation Through AI The new capital will accelerate ongoing innovation of the Talon.One platform and strengthen the company’s leading market position in the US, UK, Europe, and APAC. The investment will focus on delivering AI-powered intelligence and predictive insights, as well as deepening enterprise capabilities across sectors.
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Oversee Launches Personalization Capabilities in AgentSee The enhancement enables travel management companies (TMCs) to deliver smarter, faster, and more personalized traveler service—automatically.
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Loyal Solutions partners with 3 of the worlds top 4 airlines World’s best airline for 2025 named by Skytrax and number one, three and four are using Loyal Solutions market leading payments/card-linked loyalty platform LoyalTfacts, in their respective loyalty programs.
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Reports, Research, Insights & Opinions:
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Amex GBT Survey: European Business Travelers Favor Rail for Productivity Over Sustainability A survey by American Express Global Business Travel shows that 47% of business travelers in the UK, France, and Germany choose rail over air or car for productivity, surpassing sustainability concerns. Among 3,002 respondents, most view trains as effective mobile offices, with many using travel time to work. The findings highlight rail’s growing appeal for efficient, flexible business travel.
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Jobs & Careers:
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Zaxbys is hiring: Loyalty Marketing Program Coordinator Location: Atlanta, GA, USA. Click inside to apply.
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bp is hiring: Loyalty Senior Manager Location: This position is a hybrid of office/remote working. Click inside to apply.
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IHG Hotels & Resorts is hiring: Manager Loyalty Programs Location: Atlanta, GA, USA. Click inside to apply.
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Columbia Sportswear Company is hiring: Loyalty Program Experience & Partnerships Manager Location: Portland, Oregon, USA. Click inside to apply.
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Bal Harbour Shops is hiring: Director of CRM and Loyalty Program Location: Miami Beach, FL, USA. Click inside to apply.
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Topps Tiles is hiring: CRM and Loyalty Manager Location: Leicester, England, United Kingdom. Click inside to apply.
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GameStop is hiring: Loyalty Operations Manager Location: Grapevine, Texas, USA. Click inside to apply.
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VMA Group is hiring: Loyalty Marketing Manager Location: Hillingdon, England, United Kingdom. Click inside to apply.
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Bloomingdale’s is hiring: Senior Loyalty Analyst Location: New York, USA. Click inside to apply.
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Frasers Hospitality is hiring: CRM & Loyalty Manager Location: London, England, United Kingdom. Click inside to apply.
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Alo Yoga is hiring: Director of Loyalty Location: Beverly Hills, CA, USA. Click inside to apply.
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Moen is hiring: Customer Loyalty & Channel Marketing Manager Location: Deerfield, IL, USA. Click inside to apply.
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