GLO Featured Report: DACH Loyalty Market in 2025 • Jetstar • Air Astana • Saudia • Etihad • Luxair • Air Canada • United • ITA Airways • SKY express • Alaska Airlines • Qatar Airways • Marriott • Wyndham • Global Hotel Alliance • IHG • Millennium Hotels & Resorts • Accor • Nectar • M&S • Primark • Morrisons • MTN Nigeria • Sky • T-Mobile • Safaricom • Zoomex • Vodafone • Amadeus • Ascenda • Mastercard • Loyalty Research • Loyalty Jobs & Careers.
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GLOGLO Featured:
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The 2025 DACH Loyalty Market Snapshot reveals a mature, cautious consumer base across Germany, Austria, and Switzerland. While the region averages 9.9 loyalty programme memberships, engagement is selective and driven by value, not novelty. Supermarket programmes dominate, while hotels outperform airlines—opposite to global trends. Simplicity, privacy, and transparency are paramount, with consumers showing low tolerance for complex sign-ups, poor app experiences, and irrelevant rewards.
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Airlines, Alliances & Airports:
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Jetstar Airways and IndiGo sign new codeshare agreement The agreement simplifies travel for customers of India’s largest airline by allowing them to create a single booking for journeys from India to Australia and New Zealand across IndiGo and Jetstar flights
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Air Astana Enhances Mobile App for a Seamless Travel Experience Air Astana, the national carrier of Kazakhstan, has unveiled a major upgrade to its mobile app, introducing a range of new features designed to simplify and enhance the passenger experience. With a focus on convenience, personalisation, and intuitive design, the updated app marks a significant step forward in the airline’s digital transformation journey.
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Miami International Airport is revolutionizing travel with a new omni-channel chatbot integrated with holograms, offering real-time, app-free assistance. The airport is also exploring sensory branding, including a signature scent and drink, to enhance the passenger journey. Automation like cleaning robots and AI-driven analytics is being introduced without replacing human jobs. (Image: MIA)
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Saudia moves to Orders with Amadeus Nevio to accelerate guest-centric travel Saudi flag-carrier becomes one of the first globally to operationalize Orders and lay the foundations for modern retailing
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Luxair Renews and Expands Long-Term Partnership with Amadeus The new agreement includes the renewal of Luxair’s Passenger Service System (PSS) and an expanded Full Content Agreement (FCA) with Amadeus. It also incorporates several cutting-edge Amadeus technologies aimed at enhancing customer experience, streamlining operations, and supporting the airline’s long-term strategic growth.
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World’s largest number of Starlink-equipped widebody aircraft now offers the fastest Wi-Fi in the sky on more global routes, free for all passengers. Qatar Airways becomes the first airline in the world to fully equip and operate over 50 widebody aircraft with Starlink, and the only carrier in the MENA region offering the service
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Loyalty members can now subscribe to Privilege Club Pro to collect Avios and Qpoints on a monthly basis
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This quarter, United achieved the company’s highest second-quarter Net Promoter Score measure of customer satisfaction since 2021, setting record rates for customer experience with baggage, cabin cleanliness and condition, boarding, the check-in process, gate experience, inflight entertainment, pilot communication, and seat comfort.
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Air Canada and ITA Airways Celebrate Significant Partnership Milestone with New Codeshare Agreement Enhanced partnership unlocks more than 30 one-stop itineraries with seamless connections. Each airline’s code will be added to 10 routes beyond their respective hubs in Rome and Toronto. Activating codeshare is a significant milestone as ITA Airways’ prepares for entry into Star Alliance.
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Etihad Airways and SKY express sign codeshare partnership The partnership, effective 14 July 2025, builds on the strong performance of the existing interline cooperation between the two airlines and significantly expands Etihad’s reach across the Greek islands and broader Eastern Mediterranean region.
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Qatar Airways Launches Privilege Club Pro: A Loyalty Subscription Programme This marks the first time a loyalty programme with Avios has introduced a subscription that allows members to collect status points, setting a new standard for how members can boost their rewards and tier status.
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Enhanced benefit: $99 Companion Fare now boarding on Hawaiian Airlines’ North America flights Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholders can now use their Companion Fare on Hawaiian Airlines flights within North America, including Hawaiʻi.
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Hotels & Hospitality:
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Ascenda Launches Strategic Partnership with Preferred Travel Group Preferred Travel Group’s I Prefer Hotel Rewards program joins Ascenda’s global points transfer network to unlock new opportunities for financial service partners.
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Hotel team members and guests can now enjoy six complimentary months of Grubhub+, unlocking $0 delivery fees on eligible orders and other exclusive perks when ordering food, groceries and everyday essentials.
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Amadeus announces Demand360® and MeetingBroker® to be enhanced with artificial intelligence Amadeus Advisor chat to be integrated in Demand360® – enabling customers to ask complex questions and instantly produce customized analysis and sophisticated insights.
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The J.D. Power 2025 North America Hotel Guest Satisfaction Study reveals that modern travelers increasingly expect smart technology, comfort, and convenience—placing high value on in-room smart TVs, mobile app functionality, and room upgrades. Despite record-high room rates, guests report greater satisfaction across all hotel segments, especially where thoughtful investments in furnishings, digital services, and personalization have been made.
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Members with linked accounts can earn points during Marriott Bonvoy Week at participating Starbucks locations from July 21-27 for a chance to unlock access to this exclusive experience.
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H1 total hotel revenues up 17% year-on-year to $1.5 billion, buoyed by 18% hike in Q2 • International stays dominate at 70% of room revenue and grow 21% year-on-year • US remains the top feeder market for international stays and overall room revenue • 2025 destination hotspots – UAE, followed by Thailand, Spain, Singapore, and Italy • GHA portfolio continues global expansion with 48 new properties added in H1
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Luxury Group by Marriott International Unveils Luxury Wellbeing Series 2025 An enriching wellness escapade across Asia-Pacific that revitalizes the mind, body and spirit.
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IHG Hotels & Resorts Announced as the Official Hotel Partner for Soccer7sSeries Through this partnership IHG One Rewards members will have access to perks such as exclusive member rates and other benefits when booking online or via the IHG One Rewards mobile app and 20% off dining at participating restaurants and bars at IHG hotels in Singapore.
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Wyndham Partners with Cygnett to Introduce La Quinta and Registry Collection Hotels in India New strategic alliance expected to add more than 60 hotels over 10 years across India, Bangladesh, Sri Lanka and Nepal, with first hotels slated to open in 2026
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Millennium Hotels & Resorts Seals Landmark Asia-Global Axis with Korea’s Lotte Building on the momentum of its Maritim collaboration, the Lotte partnership marks the next step in MHR’s phased global expansion. This dual alliance signals a transformative moment for MHR, setting the stage for broader global connectivity, enhanced loyalty offerings, and unprecedented benefits for travellers across key regions.
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Emilie Couton Takes the Helm as CEO of Accor Plus, Signalling a New Era of Growth and Innovation Couton’s vision is clear: evolve the programme to be more than a loyalty platform by creating everyday relevance through digital innovation, curated offers, and lifestyle-focused benefits.
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Retail, E-commerce, F&B, Healthcare:
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Adyen Supports JOE & THE JUICE’s International Growth and Expansion As part of its U.S. growth strategy, JOE & THE JUICE is using these intelligent terminals not just to simplify checkout, but to gather insights that help inform store experiences, shape its marketing approach, and ultimately, build long-term customer loyalty in a highly competitive F&B landscape.
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SupplyHouse Receives Strategic Investment from KKR Founded in 2004, SupplyHouse is one of the fastest-growing distributors in its category, having served over 7 million customers across the U.S. through its proprietary e-commerce platform, leading TradeMaster loyalty program, nationwide logistics network, and best-in-class customer service team.
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Sainsbury’s Expands “Your Nectar Prices” to In‑Store Checkouts, Boosting Personalised Savings Sainsbury’s has expanded its “Your Nectar Prices” loyalty feature to all in-store checkouts, allowing customers to receive personalised discounts based on their shopping habits. The initiative is expected to benefit millions of shoppers, offering potential savings of up to £150 per year.
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CEO Shirine Khoury‑Haq issued a public apology, acknowledging the theft of names, addresses, phone numbers, and email addresses. Although no financial or transactional data was accessed, the incident led to significant operational disruptions, including challenges in grocery replenishment and funeral services. (Image: Coop)
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M&S Relaunches Sparks Program with “Thank You” Rewards After Cyberattack Marks & Spencer has successfully restored its Sparks loyalty scheme following a major cyberattack in April, using the relaunch to express gratitude to both customers and staff. During the disruption, which cost the company an estimated £300 million, Sparks was suspended along with online ordering and various digital services—impacting customer data and operations.
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Primark Chief Customer Officer Departs as Successor Named Stepping into the newly expanded role, Matt Houston has been promoted to Chief Customer and Digital Officer — the first time these functions have been combined at the retailer. In this new capacity, Houston will oversee customer experience, digital strategy, and all customer-facing channels, with a mission to create a clear, consistent brand experience across all touchpoints. (Image: Primark US)
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Morrisons Brings ‘More Card’ Member Prices to Deliveroo Users Nationwide Starting July 14, 2025, More Card holders can access exclusive discounts on a selection of fresh produce, dairy, meat, bakery items, and pantry staples when ordering through Deliveroo—even if they don’t shop in-store. Discounts include deals like 35% off Caledonian Vintage Cheddar and 32% off whole cucumbers, with savings activated simply by adding the More Card number to their Deliveroo account before checkout.
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The Future of Growth: Key Insights from Shopify’s 2025 Ecommerce Growth Guide As global ecommerce matures, the strategies driving success are becoming more nuanced, data-driven, and customer-focused. Shopify’s 2025 Ecommerce Growth Guide offers a timely and practical roadmap for businesses navigating an increasingly complex digital landscape.
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Entertainment, Sport, Telecom & Social Media:
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MultiChoice South Africa Launches Arcade Gaming Hub on MyDStv App MultiChoice South Africa has unveiled Arcade, a new smartphone gaming hub integrated into the MyDStv app. This initiative marks the company’s official entry into the mobile gaming space, offering customers a unique, interactive way to connect with their favourite DStv content through casual games.
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MTN Nigeria Launches “Mega Billion Promo” to Reward Customer Loyalty MTN Nigeria has launched the MTN Mega Billion Promo, a 12-week nationwide campaign aimed at rewarding loyal customers with significant cash prizes. The initiative also supports the company’s broader goal of promoting financial inclusion by integrating its mobile money platform, MoMo Payment Service Bank (MoMo PSB), into the prize distribution process.
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Sky Relaunches VIP Customer Loyalty Programme in the UK Sky has relaunched its VIP customer loyalty programme in the UK, making it free and accessible to all Sky customers via the My Sky app. The refreshed programme includes more than 3 million rewards and experiences throughout the year, designed to enhance value, personalisation, and customer engagement.
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Zoomex and Haas F1 Launch Global Interview Series: Engine On: Zoomex × Haas Interview Season The campaign brings together real users and professional traders in in-depth conversations, aiming to build a co-creative content ecosystem and rebuild the authentic connection between trading platforms and user trust.
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T-Mobile Poland Launches Magenta Moments Roaming Data Promotion T-Mobile Poland has launched a seasonal promotion through its Magenta Moments loyalty programme, offering customers 5 GB of free roaming data. Available via the Mój T‑Mobile app, the offer is aimed at supporting travelers during the summer season. All Magenta Moments members can redeem the bundle for use in the EU and other partner networks.
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Safaricom Suffers Court Setback Over Bonga Points Expiry Ruling Kenya’s High Court has again sided with consumers, refusing Safaricom’s request to suspend a landmark judgment that prohibited the expiration of loyalty “Bonga Points.” Justice Chacha Mwita reaffirmed that once earned, these points are the property of customers and cannot be nullified by the telco—a position first upheld in November 2024.
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T-Mobile Poland Launches Magenta AI Virtual Assistant Powered by Perplexity T-Mobile Poland has officially launched Magenta AI, a smart virtual assistant embedded within its Mój T‑Mobile app. Powered by Perplexity’s advanced AI engine, the assistant is designed to enhance customer service by delivering fast, intelligent responses to user queries and simplifying access to mobile services.
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Vodafone Greece Launches Monthly Rewards Through “Thank You” Loyalty Programme The initiative is designed to provide added value to Vodafone customers by offering exclusive perks, discounts, and partner deals accessible via the My Vodafone app. The “Thank You” loyalty programme is available to all Vodafone subscribers in Greece at no additional cost. Every month, customers can access new rewards through the app, ranging from promotional deals at local retailers to digital coupons and buy-one-get-one-free offers.
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Payments, Finance, Property & Insurance:
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Elevating cardholder experiences worldwide with The Mastercard Collection Mastercard unveils a new suite of dining, entertainment, and travel benefits, accessible around the world, alongside its most premium credit card tier yet.
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Leveraging its official partnership with the McLaren F1 Team, OKX is turning the Grand Prix weekend in Zandvoort into a high-octane brand moment. The campaign features immersive VIP experiences and exclusive merchandise giveaways.
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Loyalty Technology, Solutions & Consulting:
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Google’s New AI Mode Poised to Transform Travel Search Within a Year Google is entering a new era of search—one where artificial intelligence takes center stage in how travelers discover, explore, and plan their journeys. Speaking recently at a company event, Google CEO Sundar Pichai unveiled the most detailed vision yet for the company’s AI-first future, led by a transformative feature known as AI Mode.
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Sitecore Scales Global Partner Ecosystem with New Diamond Tier The Diamond tier spotlights partners who are not only experts in Sitecore’s composable digital experience platform and AI-first, cloud-native content management solution, but also bring differentiated value through industry-specific use cases, migration accelerators, and AI-powered content and data solutions.
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Reports, Research, Insights & Opinions:
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Gen X Chooses Security Over Convenience in Payments, PXP Finds A recent study by payment platform PXP reveals that Generation X (aged 45–60) continues to prioritize security and reliability over cutting-edge convenience in their choice of payment methods. Surveying over 4,000 consumers across the UK and US, the report shows that Gen X typically prefers tried-and-tested tools like credit and debit cards, using mobile wallets only sparingly.
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The Shopify 2025 Beauty Industry White Paper (EMEA) reveals that brands are prioritising direct-to-consumer (DTC) strategies, omnichannel integration, and customer-centric experiences to drive growth. Key trends include the rise of social commerce, the increasing adoption of subscriptions and loyalty programs, and a strong focus on personalisation, convenience, and operational efficiency. As brands expand globally, localising content and fulfilment remains critical.
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Jobs & Careers:
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Urban Outfitters is hiring: Head of Customer Retention & Loyalty Location: London, England, United Kingdom. Click inside to apply.
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VMA Group is hiring: Loyalty Marketing Manager Location: Hillingdon, England, United Kingdom. Click inside to apply.
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Expedia Group is hiring: Marketing Manager, Loyalty Messaging Strategy Location: London, England, United Kingdom. Click inside to apply.
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BP is hiring: Loyalty Manager – BPme Location: Sunbury-On-Thames, England, United Kingdom. Click inside to apply/
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