All you need to know this week about loyalty & CX: GLO / Deloitte Global Loyalty Leaders Report 2024 • AirAsia • Lufthansa• Qantas • Emirates • SAS • United • Malaysia Airlines • Marriott • Accor • Hilton • Hyatt • Radisson • Oman Air • Choice Hotels • Accor • Global Hotel Alliance • Cinnamon Hotels • Waitrose • 7-Eleven • Amex • OpenAI • Visa • Cognizant • McKinsey • Loyalty Technology • Loyalty Reports • Loyalty Jobs & Careers

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GLOGLO Featured:
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GLO and Deloitte present the 2024 Global Loyalty Leaders Report, a pioneering deep-dive study that captures the state of loyalty programmes in the airline and hospitality industries based on the survey of global heads of loyalty programs and CMOs of largest global and regional airlines and hotels. The report evaluates the current state of loyalty programmes by benchmarking their benefits, features, profitability, budgets, KPIs and other parameters critical to run a modern loyalty programme.
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GLO and Deloitte present the 2024 Global Loyalty Leaders Report, a pioneering deep-dive study that captures the state of loyalty programmes in the airline and hospitality industries based on the survey of global heads of loyalty programs and CMOs of largest global and regional airlines and hotels. The report evaluates the current state of loyalty programmes by benchmarking their benefits, features, profitability, budgets, KPIs and other parameters critical to run a modern loyalty programme.
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Airlines, Alliances & Airports:
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Pelago x Singapore Airlines Launches New App Singapore Airlines (SIA) has officially launched the Pelago mobile app, a seamless platform designed to elevate the way travelers book and manage their experiences. Created by SIA, Pelago is a travel experiences platform offering a curated selection of attractions, tours, and transport options across the globe. The app is a reflection of the airline’s commitment to enhancing the travel journey and providing meaningful experiences beyond flights.
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Airline loyalty trends: Frequent Flying Programmes transforming into Frequent Spending Programmes The recent shift have introduced spending-based metrics for earning status, making it harder for frequent fliers to achieve elite tiers unless they also engage in high levels of spending through co-branded credit cards or direct purchases. These changes have left many travelers questioning the value of traditional loyalty programs and whether they still cater to frequent travelers or primarily reward big spenders.
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AirAsia gets recognition for ASEAN Explorer Pass AirAsia MOVE’s ASEAN Explorer Pass was recognised at the 2025 ASEAN Tourism Forum closing ceremony on Monday as an initiative that makes travel accessible and inclusive across the ASEAN region.
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Emirates celebrates the love and luck of Lunar New Year Celebrating Lunar New Year on the 29 January and heralding the year of the snake, Emirates customers can embrace the luck of the season with curated menus in Emirates lounges in Dubai, Singapore, Bangkok, Shanghai, Beijing and Hong Kong, enjoy traditional ‘red envelopes’ shared inflight on select routes and relax into the holidays with an array of blockbuster movies onboard, including a selection in Mandarin and Cantonese.
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Emirates introduces Premium Economy to Brisbane Emirates, the world’s largest international airline, has announced that it will offer its latest product, Premium Economy, on flights EK434/435 between Dubai and Brisbane three times a week, starting from 1 February 2025.
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JetBlue’s New Premium Experience, EvenMore®, Takes Off JetBlue today announced that EvenMore, its new premium travel experience, is now available for booking on jetblue.com and the airline’s mobile app. Starting January 28, EvenMore customers will enjoy new benefits when they fly, including dedicated overhead bin space, complimentary alcoholic beverages, and a new premium snack. This launch marks another step in the airline’s JetForward strategy, which aims to deliver the products and perks customers value.
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Cebu Pacific Kicks Off Direct Manila – Sapporo Flights Cebu Pacific, the Philippines’ leading carrier, on Thursday flew its maiden flight from Manila to Sapporo, making it the only airline to offer direct flights between the two cities and solidifying its position as the largest airline connecting Philippines and Japan.
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Malaysia Airlines and Firefly Receive Industry Recognition for Aviation Excellence and Innovation Malaysia Airlines and Firefly have been recognised with distinguished accolades, reaffirming their commitment to enhancing customer experience and delivering service excellence in the aviation and travel industries.
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Coming in summer: free messaging on all Lufthansa long-haul flights Communicate with your loved ones online free of charge on a flight to the USA, Brazil or Japan? Yes! From the summer, Lufthansa will also offer unlimited free messaging on its intercontinental flights. Passengers will be able to send and receive any number of messages, including photos, during the flight on their own smartphone or tablet via the familiar apps, regardless of their travel class.
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SAS AND AIR EUROPA EXPAND GLOBAL REACH THROUGH NEW CODESHARE AGREEMENT SAS and Air Europa have joined forces to enhance connectivity between Scandinavia and the Iberian Peninsula. This new codeshare partnership expands both airlines’ reach, providing SAS’ customers with access to 12 key destinations in Spain and Portugal, while Air Europa passengers benefit from SAS’ extensive Scandinavian network.
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Hokkaido Air System Launches “Fly Deep Hokkaido” for International Visitors Hokkaido Air System (HAC), a subsidiary of Japan Airlines (JAL), operates a network of nine routes centered around seven airports in Hokkaido from its base at Sapporo/Okadama Airport*1. The aim is to encourage inbound tourists staying in Sapporo and Niseko to explore more of Hokkaido.
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Anticipation of summer flights to combat winter blues Good news for all those who have wanderlust at the start of the year, who are already in the mood to travel or who are currently fighting the winter blues: Austrian Airlines has further expanded its 2025 summer flight schedule, which will be valid from the end of March.
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QANTAS ANNOUNCES NEW BENEFITS AND CHANGES TO FREQUENT FLYER PROGRAM Qantas Frequent Flyers will soon have access to more premium cabin reward seats and partner airlines, the lowest Economy reward seat fares in Australia and the ability to earn more points when flying, in a series of changes to the airline’s loyalty program. The changes will also see the first increase to Classic Reward seat fares in six years.
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QANTAS UNLOCKS ONE MILLION DISCOUNTED SEATS, WITH EVERY SEAT AVAILABLE TO BOOK USING POINTS OR CASH Qantas has today launched a major 72-hour sale, giving customers the chance to book one million discounted seats across 100 routes around Australia for the next 72 hours.
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SAS wins prestigious sustainability award SAS has been honored with two prestigious awards at The Aviation Challenge (TAC) 2024, organized by SkyTeam. Recognized as one of the airline industry’s most impactful global competitions, TAC is dedicated to driving meaningful progress in sustainability. SAS received nominations in three categories and proudly secured victories in Best Scaled Cargo solution and Best Scaled FlightOps Solution.
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Emirates’ vision for vegan customers highlights innovative ingredients and culinary excellence Refined vegan cuisine is an important consideration at Emirates, as numbers of vegan customers continue to rise globally, and many non-vegan customers opt for vegan cuisine when flying, as a lighter option often considered easier to digest.
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United Airlines Achieves Record Fourth Quarter Profit Key highlights for MileagePlus members include an agreement with SpaceX providing MileagePlus® members free, fast, reliable internet connectivity on some passenger flights as soon as Spring 2025, the launch of Kinective MediaSM by United Airlines, and MileagePlus® pooling, making United the first major U.S. airline to allow customers to share and redeem miles in one linked account, providing additional value to loyalty members, their friends, and loved ones.
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Travel in class. Mercedes-Benz presents Malaysia Airlines’ Private Terminal Transfer Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines, and Mercedes-Benz Malaysia (MBM) have officially announced a strategic partnership designed to redefine luxury services and elevate overall customer experience for their elite clientele. The collaboration was unveiled at an exclusive event held at Hap Seng Star Setia Alam, showcasing a shared commitment to unparalleled luxury and convenience.
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SWISS introduces TWINT as a new payment method SWISS customers can now pay for their flight tickets using Switzerland’s TWINT payment app. The new payment method is available for SWISS tickets and for additional flight-related services, too such as seat reservations from Switzerland, and can be used on both the SWISS app and the swiss.com website.
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JetBlue today announced it is the first airline to accept Venmo, offering customers an easy and secure payment option when booking flights directly with JetBlue online. Currently available on jetblue.com and rolling out on the JetBlue mobile app in the coming months, U.S. customers can conveniently purchase flights using their Venmo balance or linked bank accounts, debit cards, or credit cards when booking travel.
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Abc., (AirAsia brand co.) specialising in the strategic development, management, licensing, and merchandising of the AirAsia brand along with a portfolio of associated brands and intellectual properties under Capital A, has partnered with American Tourister, a leading global luggage and lifestyle brand, to unveil the highly anticipated The Funseekers Collection, featuring the AirAsia brand.
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Hotels & Hospitality:
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Inspired by the Adriatic coastline, the new hotel invites guests to relax into island life with its stunning guest rooms and suites, a Mediterranean restaurant with scenic vistas of the ocean, outdoor heated pools, and holistic wellness offerings.
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The Iconic Downtown Destination is Reimagined with Polished Design, Elevated Guest Rooms, a Vibrant New Bar, and Bold Restaurant Concepts Inspired by the Brand’s Revitalized Culinary Vision
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As part of Marriott International’s distinguished luxury portfolio, the resort epitomizes the brand’s rich heritage and signature rituals, offering an exclusive escape on Aruba’s most coveted coastline. This resort elevates the island’s hospitality scene with its refined elegance, featuring the first-ever St. Regis casino and a rooftop dining destination helmed by acclaimed Chef Akira Back.
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The hotel is anticipated to feature more than 2,000 rooms and will be situated within the Holy City of Makkah
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Ennismore, a leader in lifestyle and leisure hospitality, is set to open over 20 hotels and more than 35 food and beverage destinations in 2025, marking a significant milestone in its global growth. The company aims to redefine hospitality through creative storytelling, innovative design, exceptional culinary experiences, and dynamic programming.
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MakeMyTrip reported on key trends they are seeing as a leading online travel company in India: (1) resurgence in travel demand; (2) adoption of AI and machine learning enables personalized travel recommendations; (3) growing consumer preference for sustainable and wellness-focused travel options; (4) Travelers are seeking eco-friendly accommodations and wellness retreats, reflecting shift towards sustainability ; (5) The demand for luxury, unique and experiential travel is rising.
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Tee Off in Paradise: Avani+ Khao Lak Debuts Tropical Mini Golf Adventure Avani+ Khao Lak, the ultimate tropical resort just an hour’s drive from Phuket, introduces a vibrant new addition to its lineup of activities – a nine-hole mini golf course designed for fun under the shade of lush greenery. Perfect for up to six players, this engaging new attraction promises light-hearted competition in a picturesque setting.
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Cinnamon Hotels and Resorts joins GHA DISCOVERY It will see the Sri Lankan-based group’s 17 hotels and resorts join GHA’s diverse portfolio of more than 850 hotels across 45 brands in 100 countries, offering the 30 million members of its award-winning loyalty programme, GHA DISCOVERY, an even greater choice of authentic properties in popular destinations.
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Westgate Resorts join ChoiceHotels.com in New Strategic Partnership “We are so pleased to collaborate with Westgate Resorts, giving travelers and over 68 million Choice Privileges members a compelling range of hotel options,” said Chief Marketing Officer at Choice Hotels International Noha Abdalla.
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Hyatt’s pipeline in EAME includes projects set to debut in new European and African markets like Estonia, Iceland, Romania, Cape Verde, and Mauritius, alongside previously revealed luxury and lifestyle properties such as Park Hyatt Johannesburg, Miraval The Red Sea, Andaz Doha, and Andaz Lisbon – all part of Hyatt’s plans to add 50 new hotels in these segments globally by 2026.
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Hilton (NYSE: HLT) and Calm, a leading mental health company, today announced an exclusive partnership that addresses consumers’ increasing preference for wellness. Launching in March 2025, the innovative partnership integrates Calm’s award-winning content into Hilton’s proprietary Connected Room Experience technology—providing guests with access to guided meditations, Sleep Stories, calming soundscapes, and mindfulness exercises directly from their in-room TV, no subscription required.
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IHG Hotels & Resorts strengthens Essentials offering in Germany with Holiday Inn Ratingen IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, continues its growth in Germany with the signing of Holiday Inn Ratingen, in the wider Düsseldorf area, in partnership with multi hotel operator tristar GmbH. After a full renovation, expected to open in the second half of 2025, the hotel will further expand IHG’s presence in secondary markets across Germany by offering Holiday Inn’s warm welcome and consistent experiences in a new location.
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Radisson Collection brings exceptional hospitality to Sri Lanka’s pure shores Radisson Collection has introduced its unique style of exceptional hospitality to Sri Lanka with the launch of a luxurious new lifestyle beachfront resort in the historic city of Galle, just steps from the soft sandy beach, overlooking the glistening Indian Ocean.
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IHG Hotels & Resorts launches Garner brand in Japan with three new openings in Osaka IHG Hotels & Resorts continues the rapid international growth of its newest midscale conversion brand, Garner hotels, with the opening of its first three hotels in Japan, marking a significant milestone as Garner expands into the Asia Pacific region.
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Hyatt Centric Ocean Front Xiamen Officially Opens Hyatt Hotels Corporation announced today the opening of Hyatt Centric Ocean Front Xiamen, a vibrant hotel located in China’s charming port city of Xiamen, renowned for its scenic landscapes and lively cultural scene. Nestled amidst an attractive seascape along the southeast coastline of Xiamen Island, the hotel is in a prime spot that connects guests to both the city’s vibrant urban energy and laid-back coastal vibes.
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Enchanting Moments Await This Valentine’s Day at Four Seasons Resort Rancho Encantado Santa Fe Celebrate the season of love with Four Seasons Resort Rancho Encantado Santa Fe, a luxury boutique retreat comprised of 65 recently enhanced casitas situated in the Sangre de Cristo foothills in northern New Mexico. Featured this February will be culinary delights, specialty romantic sips, chocolate-infused spa treatments, and complimentary programming including yoga and daily guided hikes.
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Welcome the Year of the Snake at Four Seasons Hotel Cairo at Nile Plaza This Lunar New Year in Cairo, Four Seasons Hotel Cairo at Nile Plaza invites guests to celebrate the Year of the Snake with an evening of culinary indulgence and vibrant traditions at 8 Restaurant, the hotel’s award-winning Chinese dining destination. On Wednesday, January 29, 2025, guests are welcomed to honour the occasion amid a lively ambiance that blends rich cultural heritage with the signature elegance of Four Seasons.
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The Reawaken Retreat: Experience Holistic Renewal at Four Seasons Resort The Nam Hai Four Seasons Resort The Nam Hai introduces the Reawaken Retreat, an immersive three-day journey devoted to self-discovery and holistic transformation. Taking place at the Heart of the Earth Spa from June 28 to 30, 2025, this empowering program guides participants towards physical, mental and spiritual renewal through life coaching, yoga, healing meditations, reflective rituals and bespoke spa therapies.
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Hilton announced today that Hampton by Hilton retained the No. 1 spot in the Lodging category of Entrepreneur Magazine’s Franchise 500® for the 16th consecutive year. This record-extending achievement reinforces the global powerhouse brand’s status as the most recognized and trusted hotel franchise in the industry.
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FIRST LOOK: THE DELANO PENTHOUSE Set at the pinnacle of the newly opened Delano Dubai, the unveiling of the Delano Penthouse sets a spectacular
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ENNISMORE SETS THE STAGE FOR A YEAR OF BOLD NEW HOTEL & RESTAURANT OPENINGS Ennismore to open over 20 hotels and over 35 F&B destinations.
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“We believe in the transformative powers of travel, and The Venetian Resort Las Vegas delivers unforgettable experiences,” said Laurie Blair, vice president of global marketing at Hyatt. “Las Vegas is a top destination for our members, and this partnership allows us to provide more enriching travel opportunities, from fine dining to world-class entertainment.”
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Anantara Angkor Resort welcomes the season of love with the launch of two new stay packages – A Night of Romance and Escape, Indulge, Repeat – so guests can create lasting memories together or treat themselves to a self-care escape while in Siem Reap, Cambodia.
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Minor Hotels Expands China Portfolio with Anantara Xiling Snow Mountain Chengdu Resort Anantara Hotels & Resorts’ first project in Sichuan province is set to enrich Southwest China’s tourism landscape with high-end skiing and wellness experiences
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Hyatt announced the appointment of Javier Águila as President, Inclusive Collection, effective March 1, 2025, alongside his role as Group President, EAME. This move emphasizes Hyatt’s focus on its global all-inclusive portfolio of 55,000 rooms and 11 Inclusive Collection brands to maximize growth and differentiation.
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“Our goal is to provide the perfect platform to help our guests and members thoroughly enjoy the magic that happens when they’re truly present,” said Laurie Blair, vice president, global marketing, Hyatt. “From discovering new filmmakers to enjoying iconic brand experiences, or retreating to the newly opened Grand Hyatt Deer Valley, we aim to offer choice and opportunities for unforgettable experiences.”
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Hilton and Peloton Elevate Wellness Travel Through In‑Room Fitness Experience Hilton and Peloton are making it easier than ever for travelers to sustain fitness routines and goals while on the road. Through Hilton’s Connected Room Experience (CREx) guests can now access a complimentary collection of Peloton’s on-demand fitness content on their in-room TVs. This is designed as an introduction to Peloton’s Instructor-led classes, drawing on insights from a recent Hilton survey, which found that 90% of travelers strive to maintain their wellness routines while on the road.
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Hilton Trends Report 2025: ‘Year of the Travel Maximizer’ Hilton’s 2025 Trends Report highlights travelers’ focus on balancing adventure and relaxation, with 70% enjoying active trips while others embrace wellness retreats or “Hurkle-Durkling” (lounging in bed). Nostalgia drives 58% to revisit childhood destinations, while 1 in 4 prefer immersive slow travel. Tech-savvy features like digital keys are popular, but 24% prioritize digital detox. Culinary adventures, pet-friendly trips, and self-discovery travel are also on the rise.
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Retail, E-commerce, F&B, Healthcare:
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Yogurtland Thrives with Digital Innovation, Loyalty Growth, and Trend-Driven Marketing The focus on loyalty has paid off, with membership growing 18.4% since 2022. Loyalty members outspent non-members by $5.6 million between October 2023 and October 2024, with total loyalty spend increasing nearly 30% to $24.7 million. Loyalty traffic also rose 23%, from 1.3 million visits in 2023 to 1.6 million in 2024.
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Albertson loyalty programme reports robust growth in 2024 Albertsons’ loyalty program, Albertsons for U, saw membership grow by 15% year-over-year, reaching 44.3 million members, according to President and CFO Sharon McCollam during the company’s Q3 2024 earnings call.
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Waitrose is reintroducing free coffee for all My Waitrose loyalty scheme members Starting January 27, members can enjoy one free hot drink per day, as long as they bring a reusable cup. The change removes the previous condition of making a purchase, allowing members to claim their coffee at any time during their visit.
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No matter which team they are rooting for, from February 7-9, Reward Members can select their fan-favorite Taco Bell team in the Taco Bell app—Crunchy Taco, Crunchwrap, Mexican Pizza, or Chalupa—and get their pick for FREE when ordered delivery through the app.
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7-Eleven, Inc. Offers Free Pizza to Football Fans and Pizza Lovers for the Big Game “At 7-Eleven, we know the Big Game is about more than just football — it’s about gathering with friends, enjoying delicious food and making lasting memories,” said Brandon Brown, Senior Vice President of Fresh Foods at 7-Eleven, Inc.
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Preferabli acquires Napa-based Libation Labs Preferabli, the leading AI-driven, B2B2C product discovery and recommendation software in wine, spirits and food is excited to announce its acquisition of Napa-based Libation Labs, Inc., the premier consumer loyalty platform powering direct-to-consumer relationships in the wine industry.
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Mollie Stone’s Markets Unveils “Mollie’s Rewards” Program Mollie’s Rewards is free to join and offers customers up to 3% back in rewards dollars based on monthly purchases (calculation resets monthly).
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Birdeye Launches Custom AI Marketing Platform for Restaurants Cutting-edge marketing platform delivers actionable insights to improve online visibility, reputation, and guest experiences while outperforming competitors.
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Entertainment, Sport, Telecom & Social Media:
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Hard Rock Bet Joins Unity by Hard Rock Loyalty Programme New users who sign up for Hard Rock Bet will automatically be enrolled in Unity by Hard Rock if they are not already members. This complimentary global loyalty programme provides a wide range of benefits, including the ability to earn and redeem Unity Points for free nights, dining, merchandise, and free play at participating Hard Rock locations.
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Transport, Fuel Retail & Mobility:
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Deloitte: EV Inertia Returns as Hybrid Popularity Grows U.S. consumers seek hybrid middle ground to satisfy fuel and emission priorities; vehicle brand ambivalence and autonomous apprehension increases
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Payments, Finance, Property & Insurance:
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Magus Real Estate Agency announces loyalty programme The Magus Loyalty Program introduces a three-tier rewards system, offering benefits such as priority access to premium property listings, personalized consultations, and invitations to exclusive events. This initiative is designed to build lasting client relationships by providing meaningful and tangible rewards.
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Cenomi Centers partners with Visa to enhance loyalty program and consumer payment solutions This collaboration will empower Cenomi Centers’ loyalty program, offering shoppers innovative payment solutions, exclusive benefits, and enhanced promotional offers.
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Amex Trendex Digital Payments Edition: Payment Tech Will Drive Customer Loyalty The Amex Trendex: Digital Payments Edition provides a comprehensive look at how digital payments are reshaping consumer behavior and merchant strategies. From mobile wallets to biometric payments, this report highlights the challenges and opportunities businesses face as they navigate this rapidly evolving landscape.
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Loyalty Technology, Solutions & Consulting:
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Cognizant Study Shows Consumers Who Embrace AI Could Drive $4.4 Trillion in Spending Over Five Years Joint study between Cognizant and Oxford Economics predicts AI will drive 46% of consumer transactions in the U.S. by 2030, underscoring the business need to leverage AI to reimagine customer experiences
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Operator transforms AI from a passive tool to an active participant in the digital ecosystem. It will streamline tasks for users and bring the benefits of agents to companies that want innovative customer experiences and desire higher rates of conversion. OpenAI are collaborating with companies like DoorDash, Instacart, OpenTable, Priceline, StubHub, Thumbtack, Uber, and others to ensure Operator addresses real-world needs while respecting established norms.
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Deloitte Survey: Increasing Consumer Privacy and Security Concerns in the Generative AI Era The Deloitte Center for Technology, Media & Telecommunications surveyed nearly 4,000 US consumers in June 2024, asking them about their tech-device and -services spending, online activities, perspectives on digital life, digital boundaries, data privacy and security concerns, use of generative AI, and trust in tech companies.
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Reports, Research, Insights & Opinions:
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KAYAK Launches WTF (What the Future) Travel Trend Report A new wave of travel agents is emerging, focusing on personalized travel experiences. Over one third (36%) of Americans would use AI for travel recommendations and inspiration. Another third wish AI could simplify comparing flight and hotel prices (33% and 34%) . While 71% of Americans have yet to try AI for trip planning, by 2030, AI assistants will be more commonly used.
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Best Audience Engagement Strategies Revealed for 2025 “Data-backed storytelling is the future,” Gunn said. “Leveraging data effectively builds trust—a commodity that’s increasingly scarce in a noisy digital world.”
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McKinsey & Co. on 6 Trends Reshaping Tourism and Hospitality Business Models The McKinsey report highlights six transformative trends in tourism and hospitality, including asset-light models, strategic acquisitions, home-sharing growth, demand for curated travel experiences.
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Jobs & Careers:
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John Lewis Partnership is hiring: Customer Experience & Marketing Manager Location: London, England, United Kingdom (Hybrid) Click inside to apply.
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Royal Caribbean International is hiring: Sr. Director, Loyalty Marketing Location: Miami, FL, USA. Click inside to apply.
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Qatar Airways is hiring: Digital and Marketing Operations Officer Location: Buffalo-Niagara Falls Area , USA. Click inside to apply.
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wagamama is hiring: Digital and Loyalty Manager Location: London, England, United Kingdom. Click inside to apply.
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