GLO Weekly: Global Loyalty News – January 16, 2026 (Week 3)
GLOGLO Featured:
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GLO Global Loyalty Predictions 2026: Shailesh Kumar Singh, Air India Loyalty is rapidly evolving from a marketing construct into a core commercial growth engine. Stronger revenue KPIs, programme expansion and lifestyle partnerships defined 2025, supported by increased investment in technology and member experience. In 2026, momentum accelerates around agentic AI, real-time rewards, system integration, and partnership-led revenue—setting new benchmarks for loyalty performance and long-term value creation.
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GLO Global Loyalty Predictions 2026: Ben Lipsey, Flying Blue, Air France-KLM Ben Lipsey of Flying Blue (Air France–KLM) outlines how loyalty is shifting decisively toward a revenue-led, commercially disciplined model. He highlights growing tensions around dynamic inventory, the need to protect elite value, and the rising strategic role of AI. Looking ahead, Lipsey positions AI as the defining force in loyalty—reshaping booking, personalisation and distribution, while turning loyalty into a critical tool for margin protection and customer ownership.
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Airlines, Alliances & Airports:
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The combination will create a leading leisure-focused U.S. airline, expanding service to more popular vacation destinations across the United States, as well as international destinations, and providing more people with access to affordable, convenient air travel.
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Retail, E-commerce, F&B, Healthcare:
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Papa Johns and Google Cloud Reimagine the Future of Food Ordering to Better Serve Customers Papa Johns is positioning agentic AI at the centre of its digital transformation, becoming the first launch partner for Google Cloud’s new Food Ordering agent. Powered by Gemini Enterprise, the solution unifies voice and text ordering across apps, web, phone, kiosks and in-car systems. The move sets a new benchmark for autonomous, real-time, omnichannel customer experiences in QSR.
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Honeywell Unveils AI-Enabled Technology to Personalize In-store Shopping with Google Cloud Honeywell announces the launch of an AI-enabled retail solution developed in collaboration with Google Cloud and 66degrees that leverages Google’s Gemini and Google Cloud’s Vertex AI platform to transform the in-store shopping experience for retailers worldwide. The Smart Shopping Platform helps shoppers easily locate desired products, compare similar items and quickly find relevant substitutions when products are unavailable, making in-store shopping more efficient and enjoyable.
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Unlike traditional retail apps or loyalty programs, the PS Community Hub integrates social connection, creator monetization, and co-creation opportunities, empowering users to shape the next generation of youth culture and style alongside Pacsun. The brand launched the app the first week of January 2026.
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Loyalty Technology, Solutions & Consulting:
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Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing Now available in Rakuten Advertising’s Insights & Analytics portal, Innovation Labs provides advertisers and publishers with a space to explore and collaborate on future-forward AI capabilities for advancing their businesses.
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Eagle Eye Launches Personalized Promotions New AI-powered, one-to-one promotional solution delivers custom, individualized offers at scale with real-time execution.
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Celerant Unveils Customer Engagement Suite as a Central Marketing Hub at NRF 2026 As retailers face increasing pressure to personalize marketing, drive loyalty, and measure ROI across every channel, Celerant’s Customer Engagement Suite brings all customer touchpoints together inside a single, centralized retail database.
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“With Gemini Enterprise for Customer Experience, we are combining the best of Google Cloud’s AI and infrastructure with a business’s own institutional intelligence to power a truly agentic commerce journey,” said Darshan Kantak, Vice President, Applied AI, Google Cloud. “By bridging the gap between sales and service, businesses can deliver premium, personalized experiences from initial discovery to post-purchase support—driving the customer delight that scales long-term loyalty and value.”
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