GLO Loyalty Predictions 2025 Episodes 1 & 2 ft. Lufthansa, Accor, Emirates, Air France, Ikea, Payback, Pizza Hut, Global Hotel Alliance, Radisson Hotels, Emarat, Pegasus Airlines, Azerbaijan Airlines, SKY Airline, Deloitte, Amadeus, Comarch, Loyalty Juggernaut, H&Co, • Azul • Virgin Atlantic • Spirit Airlines • Korean Air • Qantas • Barcelo Hotels • IHG • Hyatt • Radisson Hotels • Marriott • Lowe's • Newsweek Loyalty 2025 Ranking • Loyalty Technology • Loyalty Reports • Loyalty Jobs & Careers.
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GLOGLO Featured:
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GLO Predictions 2025: Key Trends and Milestones for the Loyalty Industry in 2024 – Ep. 1/12 Featuring Klaus Walther, Miles & More, Lufthansa • Ali Bin Zayed, EmCan, Emarat Petroleum • Shyam Shah, Loyalty Juggernaut • Ben Lipsey, Flying Blue, Air France-KLM • Martin R. Villanueva, Ikea • Bahadir Durak, Pegasus Airlines • Maria Wróblewska, Comarch SA • Guillermo Pucciano, Sky Airline • Kim Hardaker, h&co
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GLO Predictions 2025: Key Trends and Milestones for the Loyalty Industry in 2024 – Ep. 2/12 Featuring: Mehdi Hemici, Accor • Nejib Ben Kedher, Emirates • Kristi Gole, Global Hotel Alliance • Begum Kaya Cizmeci, Pizza Hut Global Brand Team • Brendan Boerbaitz, Deloitte Consulting LLP • Araz Aliyev,
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Insights from Maria Wróblewska, Director of Artificial Intelligence, Comarch, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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Insights from Kristi Gole, EVP Strategy, Global Hotel Alliance, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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Insights from Nejib Ben Khedher, Head of Skywards, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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Insights from Ben Lipsey, SVP Customer Loyalty, Air France-KLM, discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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Insights from Mehdi Hemici, Chief Loyalty & E-commerce Officer discussing the key trends shaping loyalty, the opportunities and challenges ahead, and how technology will redefine the industry in 2025.
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Airlines, Alliances & Airports:
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This initiative aims to strengthen the company’s balance sheet, enhance liquidity, and position the airline for sustainable growth in the post-pandemic aviation landscape.
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Effective March 30, 2025, coinciding with Virgin Atlantic’s reintroduction of its London Heathrow to Toronto Pearson International Airport route, the enhanced codeshare agreement will enable passengers to book single-ticket journeys connecting Virgin Atlantic’s flights from London to Toronto with WestJet’s extensive domestic network. The partnership with WestJet is instrumental as it provides Canadian travellers with convenient access to these Indian destinations via London.
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Air Canada has recently unveiled its financial results for the fourth quarter and full year of 2024, alongside strategic plans focusing on growth, loyalty programs, partnerships, and customer experience enhancements.
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Air France-KLM partners with Amadeus to accelerate modern airline retailing transformation With Nevio, Amadeus’ next-generation solution, the Group aims to pursue the broader transformation of its retailing capabilities.
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This decision, rendered by U.S. Bankruptcy Judge Sean Lane on February 20, 2025, marks a pivotal step in Spirit’s efforts to stabilize its financial footing and continue operations.
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Air India and Virgin Australia enter codeshare partnership The unilateral codeshare agreement enables Air India to place its ‘AI’ code on flights operated by Virgin Australia. This enhances the opportunities that Air India customers have when travelling from Delhi to Melbourne or Sydney and take seamless onward connections on Virgin Australia flights.
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AirAsia Rewards Expands Loyalty Solutions for Businesses to Enhance Customer Engagement AirAsia Rewards, the loyalty and rewards platform of Capital A has taken a significant step in expanding its offerings by introducing a plug-and-play loyalty solution for businesses, which aims to enable businesses especially SMEs streamline and enhance their rewards programs, fostering stronger customer engagement and retention.
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AirAsia FREE* Seats return with a bang! Up to 15 million guaranteed promo seats up for grabs The AirAsia FREE* Seats returns with a bang, offering up to 15 million seats across 130 destinations within its extensive network. This underscores the airline’s unwavering commitment especially to the ‘Visit Malaysia 2026’ (VM2026) campaign by Tourism Malaysia, aiming to further boost tourism growth across the country.
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Earning Points for Lufthansa Group frequent flyer status now also possible on ITA Airways flights The integration of ITA Airways into the Lufthansa Group is making further progress: Miles & More members can now also earn Points for their frequent flyer status on ITA Airways flights in addition to miles. By Points, Qualifying Points and – in Business Class – HON Circle Points, they will have even more opportunities to obtain or achieve Lufthansa Group frequent flyer status in future.
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Virgin Atlantic and WestJet are delighted to announce an expanded codeshare agreement, strengthening vital business, leisure, and visiting friends-and-family connections between Canada and the UK and key connecting regions including India. The partnership will provide seamless connectivity for customers travelling between the UK and Canada with enhanced customer benefits for connecting passengers.
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SAS opens additional lounge at Arlanda In response to the growing number of passengers at Arlanda, SAS is inaugurating an additional lounge, The SAS Lounge by Mastercard, on February 14th, 2025. Located in Terminal 5, gate area F, the lounge reduces walking distances, making travel smoother.
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Regional South Australian travellers will benefit from more seats and improved reliability as Qantas today upgrades all regional routes from Adelaide to the larger QantasLink Q400 turboprop aircraft.
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Hotels & Hospitality:
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Barceló Hotels: Innovation, Sustainability, and Personalisation at the Heart of Its Strategy Barceló Hotel Group is the 2nd largest chain in Spain and one of the 30 largest in the world in number of rooms. The brand is redefining hospitality by integrating cutting-edge technology, eco-conscious initiatives, and tailored guest experiences to drive long-term loyalty and business success.
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IHG Hotels & Resorts continues strong growth momentum in Türkiye IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of Crowne Plaza Istanbul West in Türkiye, in partnership with Artas Turizm Isletmeciligi Sanayi ve Ticaret Limited Sirketi. The Crowne Plaza brand has continued to go from strength to strength, building on its reputation as one of the world’s best known and loved premium hotel brands among corporate and leisure travellers alike.
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Radisson Hotel Group is proud to announce its debut in both Malaga and Tenerife with the signing of Radisson RED Malaga, a bold and vibrant new-build hotel, and Radisson Resort & Residences Tenerife, a landmark resort set to undergo a full renovation.
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Hotel La Compañia del Valle Now Open in Panama’s Valle de Antón The thought-provoking art and wellness house joins The Unbound Collection by Hyatt’s luxury portfolio, blending natural beauty, artistic elegance and holistic experiences in central Panama
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The Hyatt Regency Brand Makes Its Debut in Central America with Panama City Opening Hyatt Hotels Corporation and Grupo Desarrollo Bahia announced today the opening of Hyatt Regency Panama City, the first Hyatt Regency hotel in Central America. The hotel is strategically located in the city’s financial district, catering to business travelers, while also serving as a welcoming gateway to explore Panama’s rich history. With over 40 years of experience in real estate development, Grupo Desarrollo Bahía has played a pivotal role in shaping the Panama City skyline.
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Hilton Continues African Expansion with Dual Signing in Ethiopia Expected to open in 2028, the DoubleTree by Hilton properties will mark the first internationally branded hotels in Adama and Dire Dawa
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New agreement set to rapidly expand mid‑market portfolio, capturing rising demand from emerging middle class
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One lucky fan will meet the iconic player, sleep over in the revamped Marriott Hotels’ Suite of Dreams at Old Trafford, and take in the matchday experience of the Manchester Derby
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The Luxury Collection celebrates Macao’s distinctive East-meets-West heritage, seamlessly blending cultural traditions with luxurious modernity
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Kolour Festival Makes Koh Samui Debut in Partnership with SEEN Beach Club Partygoers can get ready for an electrifying day of world-class music, vibrant energy, and beachfront bliss as Kolour Festival makes its highly anticipated debut to Koh Samui. Taking over the stunning SEEN Beach Club at Avani Chaweng on Saturday, March 1st, 2025, from 1:00 PM onwards, this edition of Kolour Festival promises to be an immersive, high-energy celebration like no other, featuring global headliners, cutting-edge stage production, and a uniquely tropical atmosphere.
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Minor Hotels and HBX Group, a leading independent B2B travel technology marketplace, have announced the global expansion of their preferred distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.
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Radisson Blu Resort, Hoi An opens its doors to a peaceful beachfront haven Radisson Hotel Group is pleased to announce the opening of Radisson Blu Resort, Hoi An, a stylish beachfront retreat set on the pristine sands of Ha My Beach in Quang Nam Province, Vietnam. Just a short drive from Da Nang and Hoi An, this new resort offers a seamless blend of modern elegance and natural serenity, making it an ideal destination for leisure and business travelers.
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Radisson Resort Khopoli opens, bringing upscale hospitality to Maharashtra Radisson Hotel Group strengthens its footprint in Maharashtra, India, with the launch of Radisson Resort Khopoli, an upscale property offering a perfect blend of comfort and convenience. This opening adds to the Group’s growing portfolio in the state, which includes well-known brands such as Radisson Blu, Park Inn by Radisson, and Country Inn & Suites.
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IHG Hotels & Resorts acquires Ruby, its 20th brand, and targets global expansion InterContinental Hotels Group PLC (IHG) has acquired from Ruby SARL the RubyTM brand and related intellectual property for initial purchase consideration of €110.5m (~$116m1). Ruby is a premium urban lifestyle brand for modern travellers in must-visit city destinations and provides hotel owners with space-efficient designs and an attractive, flexible concept that IHG expects to rapidly expand globally.
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Six Senses introduces inaugural Female Wellness program Curated in partnership with leading women’s health advocate Dr Mindy Pelz*, Six Senses has unveiled a pioneering program dedicated to women’s well-being
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Modern America Campgrounds Launches FREE Loyalty Rewards Program Modern America Campgrounds is the largest RV park owner in the Northeast, with a growing portfolio of 30 campgrounds across the region. The company is dedicated to providing exceptional camping experiences through innovative programs, top-notch amenities, and a commitment to guest satisfaction.
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Retail, E-commerce, F&B, Healthcare:
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New Platform Already Driving 150% Increase in Member Spending for Heritage and Craft Spirits Brands to Global Sports Leagues Through Membership Loyalty Programs.
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Grubhub Adds Walgreens to Grow its Convenience Offerings and Give Customers More Choices Walgreens and Duane Reade are part of Grubhub+, Grubhub’s loyalty program, which offers members perks like $0 delivery fees and lower service fees on eligible orders, discounted priority delivery, and ongoing member-only exclusive offers.* Walgreens joins a growing list of convenience retailers available on Grubhub.
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IKO Unveils Bold New Identity and Innovations at IRE 2025 IKO’s ROOFPRO loyalty program continues to strengthen its support for residential contractors, reinforcing its commitment to the professional member network. Offering exclusive benefits based on tier level, contractors gain access to marketing funds, discounts, qualified leads, and resources that add value to their business.
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Costco Travel will use Travelport APIs and Travelport+ to offer its valued members more choice in travel options, with simplified access to multi-source supplier content
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Fresha’s AI-Powered Defense Reduces Fraud By 99% Fresha’s approach to security is not just about fraud prevention—it’s about maintaining a seamless, efficient experience for over 130,000 partners and tens of millions of users globally. By automating security processes, Fresha eliminates complexity while safeguarding operations at scale.
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Akeneo Releases New Data Detailing Consumer Behavior & the Rationale Behind Product Returns With 65% of shoppers making holiday returns this year, new data reveals the importance of accurate product information and consistent experiences to build brand loyalty.
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Lowe’s Relaunches Pro Loyalty Program, Simplifying Its Value Offering Under “MyLowe’s Rewards” Pro loyalty members now earn the same points toward MyLowe’s Money and get access to Member Only Deals as Homeowner loyalty members PLUS added perks.
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Sugarcane Growers Fund Loyalty program extended to Oceania Hospital This initiative will try to ensure that farmers have access to quality healthcare at more affordable rates, reducing financial burdens and prioritizing their well-being.
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Entertainment, Sport, Telecom & Social Media:
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Designed to personalize user interactions, boost engagement and unlock new digital opportunities, Xplore has successfully gone live in four markets and will transform digital experiences for Mobicom Corporation and its consumers in Central Asia.
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LotusFlare Selected to Power Innovative Cross Border Telco Rewards Program The rewards program represents significant progress in the telco industry, setting a new customer value and convenience standard. Benefits include easy access to perks through various telco apps, enhanced travel convenience, and curated local experiences.
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Transport, Fuel Retail & Mobility:
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CITGO Launches Strategic Brand Licensing Program as Part of Fuels Business Participating licensees can utilize the high-quality Illuminate Brand Image, the Club CITGO Loyalty Program, CITGO credit/payment cards, comprehensive marketing support, and unwavering customer service to draw new customers to the CITGO brand.
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Payments, Finance, Property & Insurance:
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Galileo Financial Technologies Enables Brands to Offer Co-Brand Debit Rewards Cards The program will initially focus on the hospitality and travel sectors, leveraging Galileo’s proven capabilities in powering financial solutions for global brands. By enabling airlines, hotels and other brands to quickly offer loyalty-driven debit cards, Galileo helps boost customer engagement and drive increased spend.
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Bilt Adds Gift Cards to Rewards Program Through Partnership with Raise Bilt set to offer members exclusive perks via gift card reward redemption from major retailers like Amazon®, Walmart®, Starbucks®, and more.
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Spade Partners with Bilt to Enhance Bilt Member Experience Through Advanced Merchant Intelligence Spade Partners with Bilt to Enhance Bilt Member Experience Through Advanced Merchant Intelligence
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Loyalty Technology, Solutions & Consulting:
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Wildfire Introduces Benefits & Loyalty Amplifier First-of-its-kind offering delivers contextually relevant value-added services and cardholder benefits at the right moment in consumers’ online shopping journey
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Gladly Named a Leader in Constellation ShortList™ for Digital Customer Service and Support Recognition Highlights the Growing Need for AI-Driven, Customer-Centered Service Solutions
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Reports, Research, Insights & Opinions:
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Newsweek: America’s Best Loyalty Programs 2025 Newsweek presented its America’s Best Loyalty Programs 2025 ranking. Top 5 scoring loyalty programs are: ROFO rewards (Royal Farms); Refreshing Rewards (Thornton); Murphy Drive Rewards (Murphy’s); Healthy Rewards (Vitamin Shoppe); Universal Rewards Plus (Universal Studios).
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Kobie: Future-Proof Your 2025 Loyalty Strategy with These Key Trends According to Kobie’s article, “Future-Proof Your 2025 Loyalty Strategy with These Key Trends,” today’s most successful programs prioritize personalized, data-driven experiences that foster deeper emotional connections. As 2025 unfolds, businesses leveraging real-time insights, MarTech integrations, and innovative engagement strategies are seeing the most growth. With nearly 70% of consumers willing to spend more on brands that offer customised value.
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CMB Launches New Consumer Study Evaluating the Power of Brand Trust “While many brands recognize the importance of measuring trust, they often lack a detailed understanding of exactly what trust means to their customers and prospects,” said Lori Vellucci, SVP, Practice Lead at CMB. “We set out to define that and then offer roadmap for improvement.”
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Recent article by The Lacek Group explores Gen Z’s relationship with credit cards and how businesses can successfully engage them through strategic branding, digital integration, and meaningful customer experiences.
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India Loyalty Programs Market Intelligence 2025-2029 In India, there is a growing preference for digital-first, mobile-based loyalty programs, which are gaining popularity across various sectors. Companies are moving away from traditional loyalty cards and offering rewards via mobile apps, websites, or integrated e-commerce platforms.
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Jobs & Careers:
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Sun Hung Kai Properties Limited is hiring: CRM & Data Analytics Manager – Hotel Loyalty Program Location: Hong Kong. Click inside to apply
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Tottenham Hotspur Football Club is hiring: Loyalty Manager Location: London, England, United Kingdom. Click inside to apply.
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Wyndham Hotels & Resorts is hiring: Director, US Co-Brand Cards Location: Parsippany, NJ, USA. Click inside to reply.
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Cathay Pacific is hiring: Assistant Manager Partnerships Operations Location: Hong Kong, Hong Kong SAR. Click inside to apply.
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Amtrak is hiring: Mgr Loyalty Partnership & Experience Location: Washington, DC, USA. Salary: $113,200-$146,644. Click inside to apply.
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Plusgrade is hiring: Partner Success Manager, Partner Strategy (Airlines) Location: London, England, United Kingdom. Click inside to apply.
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Cole Haan is hiring: Senior Manager, Loyalty & Membership Location: New York City Metropolitan Area. Click inside to apply.
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The Doyle Collection is hiring: Senior Marketing Executive – CRM & Loyalty Location: London Area, United Kingdom. Click inside to apply.
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Western Union is hiring: Senior Manager, Loyalty Marketing Location: New York, NY, USA. Salary: $112,000–155,000. Click inside to apply.
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