All you need to know about loyalty this week: Mehdi Hemici, Accor on Partnering for Loyalty: Why Collaboration Matters More Than Ever • United Airlines • Delta • Austrian Airlines • All Nippon Airways • JetBlue • Frontier Airlines • Spirit Airlines • American Airlines • Emirates • LATAM Airlines • Air India • AirAsia • Star Alliance • SAS • Air Canada • PwC • Advito • IHG • ZAPP • Sephora • Shopify • Pointsville • Mastercard • Amperity • Tesco • Loyalty reports • Loyalty Careers & Jobs
GLOGLO Featured:
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Partnering for Loyalty: Why Collaboration Matters More Than Ever Mehdi Hemici, Chief Loyalty & E-commerce Officer at Accor and GLO Advisory Board member, argues that partnering for loyalty has become a strategic imperative. He explains how collaboration across brands, platforms and experiences enables programmes to stay relevant, create emotional value beyond transactions, and unlock scalable growth—illustrated through the evolution of ALL – Accor Live Limitless.
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Airlines, Alliances & Airports:
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United Adds New Features to Award-Winning Mobile App Personalized updates include guidance on traveling with strollers or wheelchairs, travel document requirements and biometric boarding options as well as arrival information like live weather data and local rideshare options.
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Delta’s Wi-Fi revolution hits 1000th aircraft Delta has reached another major industry milestone with the installation of fast, free Delta Sync Wi-Fi presented by T-Mobile on its 1,000th aircraft, representing approximately 75% of the total fleet. This achievement illustrates Delta’s unmatched leadership in delivering seamless, gate-to-gate connectivity at a scale.
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Austrian and Miles & More partners with Erste Bank and Sparkasse From December 29, 2025, Austrian Miles & More credit cards will be issued in combination with George, the multi-award-winning internet banking platform.
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ANA and Travelport Launch NDC Distribution Across 40 Global Markets As part of the agreement, ANA will offer its full range of products and ancillaries through NDC to Travelport-connected travel agencies. Travelport will deliver ANA’s NDC content through its advanced retailing platform, Travelport+, providing agencies with access to ANA’s most competitive fares and comprehensive product offerings, including paid advanced seat reservations and additional services.
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JetBlue Opens BlueHouse™, Its New Premium Lounge at JFK Airport Just days after the airline revealed details and features of the space, the official opening is the newest milestone in JetBlue’s JetForward strategy to deliver more premium, customer-first experiences on the ground and in the air.
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JustFly Partners with Frontier Airlines to Expand Access to Ultra-Low-Cost Flights The JustFly and Frontier partnership makes it easier for travelers to plan and personalize their journeys. Travelers can now explore Frontier’s full selection of low-cost routes plus seat options, with all choices clearly displayed within JustFly’s booking platform.
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Spirit Airlines Adds Bilt as First Free Spirit® Transfer Partner The partnership – launching just ahead of peak holiday booking season – allows Bilt Members to transfer points at a 1:1 ratio to Free Spirit, unlocking award travel across Spirit’s network throughout the United States, Latin America and Caribbean.
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American Airlines to renovate additional Admirals Club lounge in Washington, D.C. American’s plans to upgrade its DCA lounge offering is the latest in a series of investments reflecting its commitment to enhancing the customer experience, with news earlier this year of additional Admirals Club® lounges, plus new Flagship® lounges in both Charlotte and Miami.
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Rare and limited Emirates Skywards Platinum memberships to be auctioned Through a partnership with Emirates Auction, donors can make bids on special membership numbers; funds raised to benefit the Foundation’s global projects for children. Emirates Skywards membership numbers being auctioned come with Platinum tier status benefits valid for up to 20 years
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LATAM Brasil and Revo launch unique partnership offering exclusive benefits for loyalty customers Black Signature and Black members of LATAM Pass Brazil, LATAM Airlines’ loyalty program, can now earn miles when flying with Revo – Brazil’s leading premium urban air mobility service – on the Faria Lima (São Paulo) ↔ Guarulhos International Airport routes.
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Air India enters new interline partnership with Scoot Air India’s interline partnership with Scoot further strengthens its reach across Southeast Asia, North Asia and Australia via Singapore, enabling Air India guests to seamlessly access most of Scoot’s network with over 70 destinations across 18 countries in these regions.
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American Airlines honors 2025 Circle of Excellence winners American Airlines proudly celebrates the 100 recipients of its most prestigious career achievement award — the Circle of Excellence — for their exceptional contributions to American’s operation, customers and the communities it serves. These elite team members exemplify American’s core values, demonstrating the leadership, strategic innovation and undeniable excellence that drive the airline’s success every day.
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MOVETIX partners iconic NEON Countdown 2025 to redefine events-led travel in Asia As live events and travel continue to converge, this MOVETIX and NEON Countdown partnership demonstrates how OTAs and entertainment brands can shape new cultural and commercial opportunities, and provide travellers with the best of both worlds.
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Emirates launches new collection of keepsake amenity kits to highlight endangered species Available on overnight flights of longer duration, each collectible kit bag highlights endangered species through hand drawn artwork, as well as on a story card inside which names the creature pictured – from Pangolins, Glass frogs, Chimpanzees, Bengal tigers, Asian black bears, Totoabas, Small-clawed otters, Manta rays, Green sea turtles, Geckos, Peregrine falcons, Red sand boas, Fennec foxes, African grey parrots, Painted bats, Straw-headed bulbul and Cape vultures.
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Emirates ends the year on high scooping 5 more global awards Adding to its impressive portfolio of more than 20 accolades received in 2025, the latest titles celebrate Emirates as a leading airline brand, as well as recognising its multi award-winning inflight entertainment system ice, more honours for Emirates First Class onboard experience and First Class Lounges, and another nod to Emirates Skywards – as the World’s Leading Airline Rewards Programme 2025.
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Star Alliance Named World’s Leading Airline Alliance Once Again Star Alliance has once again been recognised as the World’s Leading Airline Alliance at the World Travel Awards 2025, continuing its six-year winning streak. This year’s recognition reflects the Alliance’s continued focus on shaping a more seamless experience across the customer journey — from booking and airport to connections and loyalty.
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SAS strengthens WestJet partnership with expanded transatlantic cooperation The collaboration will expand further in 2026, including codesharing on WestJet’s upcoming Halifax–Copenhagen service launching in May. This will strengthen connectivity between Atlantic Canada and the Nordic region, offering greater flexibility and new travel opportunities for customers across both continents.
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With gratitude for the loyalty of its customers, the dedicated professionalism of its employees and the support of its partners, Air Canada celebrates its global leadership. This is captured in the airline’s 12 Days of Cheer video, which also underscores Air Canada’s commitment to building on its successes as it looks ahead to a bright 2026.
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Hotels & Hospitality:
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Advito Launches Hotel Sustainability Index to Transform Corporate Travel Decisions Advito has launched the Hotel Sustainability Index, a data-driven scoring framework that helps corporate travel buyers objectively compare hotels’ environmental performance. Using metrics like carbon, energy, water use, and transparency, the Index embeds sustainability into sourcing, supports ESG goals, and enables loyalty and procurement programs to steer demand toward more sustainable hotels.
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Holiday Inn Commemorates 50 Years in Greater China, Unveils its Next-Generation Brand Evolution Holiday Inn’s next-generation design centres on “connection”, offering stays that feel more social, uplifting and intuitive. The lobby lounge has been reimagined as a lively, multi-purpose space that blends light dining, drinks and interactive zones to bring people together. The signature “Smile Wall”, crafted from sustainable materials and infused with local cultural elements, reinforces the brand identity while creating a welcoming atmosphere.
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Retail, E-commerce, F&B, Healthcare:
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Premium on-Demand Delivery App Zapp Launches Subscription Service to Boost Loyalty and Value Zapp has launched a £4.99-a-month subscription with a free one-month trial, offering free delivery and credit-back rewards to drive loyalty in rapid delivery. Built on its digital platform, the scheme shifts loyalty from discounts to commitment, aiming to boost repeat use, predictable demand, and customer lifetime value in a competitive on-demand market.
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UK Grocery Retail 2025 Reviewed: When Loyalty Became Infrastructure and Cybercrime the Threat UK grocery retail in 2025 faced a perfect storm of rising costs, cybercrime, and loyalty fraud. High-profile cyberattacks disrupted operations, while loyalty schemes became fraud targets as pricing and personalisation deepened. The year marked a shift as supermarkets recognised loyalty and digital systems as critical infrastructure, making cybersecurity, trust, and resilience board-level priorities heading into 2026.
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Unrivaled’s Miami Headquarters to Be Renamed Sephora Arena In An Expansion Of Existing Partnership Unrivaled has expanded its multi-year partnership with Sephora U.S., naming its Miami-based home and headquarters Sephora Arena. Building on a successful first season, the deal deepens the blend of women’s pro sports, beauty, and culture through enhanced athlete services, fan activations, and branding as the league prepares for Season 2 in January 2026.
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Contentsquare And Shopify Partner To Deliver AI-First Insights Across The Entire Customer Journey Contentsquare brings AI-driven customer understanding to Shopify’s global commerce ecosystem.
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Tesco Bets on AI: How a New Partnership Signals the Future of Grocery Retail Tesco’s AI partnership signals a shift in grocery loyalty from rewards to intelligence. Clubcard is becoming a predictive platform powering personalised pricing and offers, while trust and governance grow in importance. As AI deepens personalisation, responsible data use, security, and transparency will define which retailers earn lasting customer loyalty.
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Entertainment, Sport, Telecom & Social Media:
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Fanatics Partners with Pointsville to Advance FanCash, the Currency of Sports FanCash is Fanatics’ loyalty currency and can be redeemed across the ecosystem for gear, collectibles, tickets, bonus bets and one-of-a-kind experiences. Fans can also earn FanCash as they shop, bet and collect with Fanatics.
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Payments, Finance, Property & Insurance:
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AARP Services Announces New AARP Member Benefits Launching This Holiday Season AARP members now have the opportunity to take advantage of new benefits including savings and discounts from Laithwaites Wine and Shell. In addition to these new offerings, AARP members have access to hundreds of discounts and benefits through their AARP membership.
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Mastercard’s Consumer Shopper Snapshot 2025 shows that value for money tops UAE holiday shoppers’ wish lists, the majority make purchases through multiple channels, and they are increasingly turning to AI to make the process easier. The report, based on a survey conducted in collaboration with The Harris Poll among 4,000+ adult respondents across four key markets, including 1000+ in the UAE, provides a unique insight into purchasing behaviors this holiday season.
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Loyalty Technology, Solutions & Consulting:
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Amperity Teams Up with the Seattle Mariners to Redefine Fan Engagement Amperity has partnered with the Seattle Mariners to unify fan data and deliver more personalized experiences across every channel. Using Amperity’s AI-powered Customer Data Cloud, the Mariners will gain a single view of each fan, enable tailored engagement, empower internal teams with self-serve insights, and make smarter, data-driven decisions to enhance fan experiences at T-Mobile Park. (Image: Amperity)
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Reports, Research, Insights & Opinions:
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The study found that while 75.7% of Customer Support and CX Operations leaders plan to prioritize AI and automation investments over the next 12 months, 48.6% simultaneously report struggling with agentic AI implementation, highlighting a significant capability gap that threatens digital transformation initiatives.
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Amperity Report: The Retail Holiday Guide to AI & Customer Data Black Friday and Cyber Monday have become critical data moments, not just sales peaks. As consumers remain cautious, retailers are turning to AI, identity resolution, and real-time customer profiles to personalise offers, optimise inventory, and predict future value. Brands that treat the holiday period as the starting point for year-round customer intelligence—and loyalty-building—gain a lasting competitive advantage beyond discounts.
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Jobs & Careers:
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Startbucks is hiring: Senior Manager, Loyalty Partnerships (USA) Location: Seattle, WA, USA. Click inside to apply.
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Ascend Wellness is hiring: Senior Manager of Loyalty Location: Morristown, NJ, USA. Click inside to apply.
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Comcast is hiring: Manager, Membership Development (USA) Location: Philadelphia, Pennsylvania, USA. Click inside to apply.
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Hyundai Capital America is hiring: Loyalty Program Manager Location: Irvine, CA, USA. Click inside to apply.
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