All you need to know this week about loyalty & CX: AirAsia • Southwest Airlines • Oman Air • All Nippon Airlines • Japan Air • Saudi Airlines • EasyJet • RyanAir • Virgin Australia • Aeromexico • Air India • Air Canada • Frontier Airlines • Marriott • Minor Hotels • Hilton • Hyatt • Radisson • IHG • Four Seasons • Sephora • Bilt Rewards • IKEA • Adyen • Givex • Optimove • Loyalty Reports • Loyalty Jobs • Loyalty Careers.

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GLOAirlines, Alliances & Airports:
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SANTAN UNVEILS ‘CLUB ZERO’: LEADING A NEW ERA OF HEALTHIER CHOICES Santan, the inflight catering and food and beverage subsidiary of Capital A, is delighted to announce the launch of ‘Club Zero’, an innovative campaign promoting lesser consumption of sugar. This initiative aims to promote healthier choices and was officially launched by the Minister of Health, YB Datuk Seri Dr Haji Dzulkefly Bin Ahmad and the Deputy Minister of Domestic Trade & Cost of Living, YB Senator Puan Fuziah Salleh.
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Southwest Airlines to Introduce Seven New Routes in March 2025 Southwest Airlines is set to expand its network in March 2025 with the introduction of seven new routes, which include four domestic and three international services from Austin, Nashville, and Sacramento.
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Oman Air Receives First of Three New Boeing 787-9 Dreamliners for 2024 Fleet Expansion Oman Air has received the first of three Boeing 787-9 aircraft that it plans to add to its fleet in 2024. The aircraft, registered as A4O-SK, arrived at Muscat International Airport (MCT) on August 23, 2024, after its journey from Boeing’s Everett production facility in Seattle.
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ANA Unveils New Premium Wine Selection for Lounges and International Flights All Nippon Airways (ANA), Japan’s largest 5-Star airline for 11 consecutive years, will introduce an appealing new wine selection for travelers at ANA lounges and on international flights. The new offerings will be available in the “ANA LOUNGE” for international flights and in the “ANA SUITE LOUNGE” for both international and domestic flights in September. Passengers will be able to enjoy the new wines onboard international flights beginning in December.
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Japan Airlines (JAL) and Liverpool Football Club (LFC) are pleased to announce the grand opening of the Japan Airlines Lounge at Anfield Stadium, marking a key milestone in their new multi-year partnership announced in June 2024. The Japan Airlines Lounge, accessible through purchased hospitality packages, offers a vibrant space with a three-course menu and exceptional matchday service.
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Saudia Announces Addition of Phuket to Seasonal Destinations Saudia, the national flag carrier of Saudi Arabia, is pleased to announce the addition of Phuket to its seasonal destinations, making it the second city in Thailand to join its network, following the capital, Bangkok. This expansion aligns with Saudia’s strategic objective to broaden its international flight network and bring the world to Saudi Arabia, leveraging its young fleet and enhancing its global competitive advantage.
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Saudia Promotes 20% Discount on Domestic Flights Saudia, the national flag carrier of Saudi Arabia, is offering a 20% discount on flights between its domestic destinations. This special promotion is part of Saudia’s ongoing efforts to enhance guest loyalty through various initiatives.
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easyJet Launches 13 New Routes for Winter 2024 and Summer 2025 easyJet has announced the introduction of three new winter routes from UK airports and is now offering seats for ten additional routes from London Southend Airport, set to begin alongside the opening of the airline’s new base at the airport in summer 2025.
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Ryanair Unveils Authorized Partnership with Trip.com Ryanair has announced a new “Approved OTA” partnership with Trip.com, a prominent international travel service provider. This collaboration extends to various Trip.com Group platforms, including TrainPal, TripBiz, BudgetAir, CheapTickets, Vliegwinkel, Vayama, and Flugladen. Through this agreement, Trip.com Group will now offer Ryanair’s budget-friendly flights as part of its diverse travel product range.
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Oman Air has launched its biggest ever Global Sale campaign, offering discounts of up to 25% on Business and Economy Class tickets across its entire network. Running until 5 September 2024, the sale offers travelers the perfect opportunity to explore some of the world’s most popular destinations, starting from as little as OMR 31.
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AirAsia enters second half of the year with wider expansion in China AirAsia is entering the second half of the year on a strong note with the expansion of two new routes in China: Penang-Shenzhen and Kota Kinabalu-Shantou.
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Malaysia Airlines to Decrease Flight Frequency Through December 2024 In response to a series of recent delays, cancellations, and emergency landings, Malaysia Aviation Group (MAG) has announced that Malaysia Airlines will temporarily scale back its flight schedule until December 2024.
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Virgin Australia and Air New Zealand to get back together Virgin Australia and Air New Zealand’s trans-Tasman romance is set to be reignited following authorisation of a new codeshare agreement by Australian and New Zealand regulators.
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AEROMEXICO WILL FLY FROM CANCUN TO MIAMI In partnership with Delta Air Lines, Aeromexico will start nonstop daily service between Cancun International Airport (CUN) and Miami International Airport (MIA) starting December 19.
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Air Astana boosts services to Phuket Air Astana will launch direct scheduled flights from Astana to Phuket, Thailand’s largest resort island on 26th October 2024. The new service will be operated three times a week and is additional to the existing direct Almaty-Phuket-Almaty route, which currently operates five times a week and will go daily on 26th October 2024.
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Air India Increases Flights to Kolkata Air India will temporarily increase its flight services to Kolkata from four Indian cities to accommodate the heightened travel demand during the upcoming Durga Puja celebrations.
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Philippine Airlines and Singapore Tourism Board Team Up to Promote Singapore Attractions Philippine Airlines has entered a year-long partnership with the Singapore Tourism Board aimed at promoting travel to Singapore.
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Air Astana and JAL sign codeshare agreement This agreement will allow both airlines to place their respective codes on a new Almaty to Tokyo service scheduled to be launched by KC in spring of 2026, as well as on both companies’ domestic flights.
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Yonago becomes Greater Bay Airlines’ third destination in Japan starting late October Greater Bay Airlines (GBA) on the 19th of August announced the launch of a scheduled service to Yonago in Tottori Prefecture starting 27 October 2024, adding the third destination in Japan to the airline’s network following Tokyo and Osaka. This new service will operate three times a week between Hong Kong and Yonago (Yonago Kitaro Airport). Currently, GBA is operating charter flights for this route to meet the demand in the summer holiday.
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Air Canada to Reintroduce Toronto–Prague Route in 2025 After a six-year break, Air Canada is set to introduce a new non-stop service from Toronto (YYZ) to Prague (PRG) starting in the spring of 2025. The announcement was made by Prague Airport via X (formerly known as Twitter), revealing that Canada’s largest airline will operate the new route from Toronto’s Pearson International Airport to Václav Havel Airport in Prague starting June 6, 2025, running until the end of September 2025.
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Air Canada Expands European Network with New Routes from Montreal to Naples and Porto in 2025 Air Canada is expanding its European network with the launch of two new routes from Montreal to Naples, Italy, and Porto, Portugal, set to begin in the spring of 2025. This announcement follows closely on the heels of Air Canada’s earlier reveal of a new non-stop route from Toronto to Prague, which will also commence in June next year.
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Juneyao Air to Launch Direct Flights from Shanghai to Sydney Shanghai-based Juneyao Airlines has announced plans to begin direct flights from Shanghai’s Pudong International Airport (PVG) to Sydney Kingsford Smith International Airport (SYD). Starting on December 17, 2024, the airline will operate four weekly flights on this route, making Juneyao Airlines the ninth mainland Chinese carrier to establish a direct connection with Sydney Airport.
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Frontier Airlines Announces 11 New Routes Across 15 Airports Launching This Fall Ultra-low fare carrier Frontier Airlines is announcing 11 new routes across 15 airports launching in October and November, connecting consumers with more low-cost travel options throughout the United States. To celebrate, America’s Greenest Airline is offering fares as low as $19*.
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RYANAIR TO OPEN 4 NEW LONDON ROUTES FOR W2024 Ryanair is launching four new London routes for winter 2024, expanding its UK network to over 640 routes. The airline urges the UK government to eliminate Air Passenger Duty (APD) to boost growth, aiming to increase UK traffic by 14% and create 1,000 jobs by 2030.
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Southwest Airlines is reviving its tier acceleration promotion, allowing Rapid Rewards® Members to earn A-List or A-List Preferred status more quickly through various methods, including flight purchases, credit card spending, and partner purchases. The promotion offers double tier qualifying points on flights and new earning opportunities with Rapid Rewards partners. Members can also earn bonus points with Rapid Rewards Credit Cards from Chase. For more details, visit Southwest.com.
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Japan Airlines Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Mitsuko Tottori; hereinafter “JAL”) and Shiseido Parlour Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Masayuki Miyazawa; hereinafter “Shiseido Parlour”) announced a new collaboration to offer an exclusive inflight menu. This special menu, curated by the executive chef of Shiseido Parlour, will be available on JAL flights from September 1, 2024, to August 31, 2025.
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Air India expands chat capabilities With these additional Indian languages, Air India seeks to improve the customer experience by making its services more accessible to passengers who prefer communicating in their native tongues. This upgrade aligns with the airline’s goal of being a “global airline with an Indian heart.”
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AirJapan Now Supports QR Code Payments As of August 27th 2024, AirJapan has introduced QR code payment in addition to credit card payment when purchasing air tickets on the AirJapan website・QR code payments are also supported for Thailand, South Korea and Japan. (*)
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Qantas prepares to receive its first A321XLR: new cabins in business and economy class The A321XLR’s cabin will feature wider and more comfortable seats compared to the 737, accommodating 197 passengers across two classes with new features. The aircraft’s extended range will enable Qantas to operate more direct routes domestically and internationally, with improved efficiency and reduced emissions
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Mabuhay Miles and SMAC renew partnership to enhance loyalty rewards The renewed partnership also brings an enhanced conversion rate, allowing members to get more value from their SMAC Points and Mabuhay Miles. Starting September 1, the conversion structure between SMAC Points and Mabuhay Miles will be higher, enabling members to shop more and fly more.
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AirAsia marks historic return to Subang Airport with inaugural flights to Sabah and Sarawak AirAsia today commenced its highly anticipated operations from Sultan Abdul Aziz Shah Airport (LTSAAS), fondly known as Subang Airport, with inaugural flights to Sabah and Sarawak. This return marks a significant milestone in the airline’s history, reconnecting with its origins 24 years after first launching operations from the same airport.
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Jetstar is ready to launch its newest route with the low-cost carrier’s inaugural flight from Adelaide to the Whitsundays taking off this Sunday.
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Hotels & Hospitality:
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Marriott International, Inc. today announced the opening of its 600th property in the Asia Pacific excluding China (APEC) region with the Adelaide Marriott Hotel. Paying homage to the company’s flagship brand, the opening marks the first Marriott International property in South Australia, underscoring the company’s focus on growing its presence in emerging destinations.
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Hilton Signs New Agreement for Iconic Hilton Munich Park Hotel Hilton today announced the signing of a new long-term agreement for Hilton Munich Park with a joint venture company of Commerz Real AG and Hines. Hilton will continue to manage the property following a visionary redevelopment by the owners as part of the mixed-use Tucherpark project in Munich.
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Elevated Gastronomy: Canopy, A Tree Top Dining Experience, Arrives at Anantara Golden Triangle A naturalist’s playground surrounded by Northern Thailand’s lush jungle, Anantara Golden Triangle Elephant Camp & Resort proudly unveils Canopy, A Tree Top Dining Experience, an innovative dining concept that speaks to the resort’s eco-conscious ethos and its commitment to promoting authentic regional flavours.
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A graceful tropical retreat neighbouring the traditional hillside village of Banjar Puhu in the north of Ubud, Anantara Ubud Bali Resort will become the second Anantara property to open on the Indonesian island when it welcomes its first guests on 1st October 2024.
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Hyatt Place Rouen Celebrates Official Opening Hyatt Hotels Corporation today announces the opening of Hyatt Place Rouen, expanding the Hyatt Place brand’s global footprint in markets that matter most to guests and World of Hyatt members. Combining style, innovation and 24/7 convenience, the new hotel features a modern design, casual atmosphere, and practical amenities, such as three meeting rooms, a restaurant with French regional cuisine, onsite spa with a heated pool and treatment rooms, and state-of-the-art fitness center.
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Known for its epic outdoor adventures, Telluride is one of the most sought-after mountain towns in the Colorado Rockies. Designated a National Historic Landmark District, the former mining town holds an authentic charm, from its film, jazz, and blues festivals to its arts and community events. Putting down roots just above the town in Mountain Village, Six Senses Telluride will be tucked into a box canyon flanked by the rugged 14,000-foot peaks of the San Juan Mountains.
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Hilton New York Times Square on the 26th of August announced the continuation of their magical partnership with Disney Theatrical Group with the debut of THE LION KING’s Royal Suite. Thoughtfully curated by Broadway’s top dressing room designer for its most legendary stars, Devin Sparkles Design, the immersive suite draws inspiration from Disney’s award-winning THE LION KING on Broadway.
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Trip.com CMO Bo Sun named ‘Marketing Professional of the Year’ at the 2024 CMO Asia Awards The award, which highlights pioneering individuals and best practices in marketing, was presented to Sun in recognition of his crucial role in conceptualising and realising Trip.com Group’s industry-leading innovations in marketing.
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IHG Hotels & Resorts makes brand debut in Maldives with Vignette Collection IHG Hotels & Resorts announces a partnership with Roxy-Pacific Holdings Pte Ltd – a real estate and hospitality leader in Asia Pacific – to introduce its Vignette Collection brand to the Maldives
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IHG Hotels & Resorts welcomes back InterContinental to Serbia IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, proudly announces the return of its InterContinental Hotels & Resorts brand to Serbia after 20 years, in partnership with Delta Holding.
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Today, Hilton announced the signing of the dual brand Hilton Georgetown and DoubleTree Suites by Hilton Georgetown, as the company’s first hotels in Guyana. Owned by an affiliate of Assets Group and managed by Hilton, the properties’ combined 411 keys will form part of an oceanfront, mixed-use business and entertainment complex in the country’s capital.
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Radisson RED Danang makes its debut on Vietnam’s central coast, introducing an exciting new era of unconventional lifestyle hospitality to this vibrant seafront city. Situated on Vo Nguyen Giap Street, Danang’s main oceanfront road, just steps from My Khe Beach, this bold upper upscale hotel, the first Radisson RED hotel in South East Asia Pacific, is a place where guests can check in, chill out and kickstart the fun!
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IHG Hotels & Resorts is proud to announce the feature of two luxury flagships in the forthcoming series of BBC Studios Amazing Hotels: Life Beyond the Lobby. Airing on BBC2 and BBC iPlayer from 12 September, the beloved BBC series will capture an unprecedented perspective of InterContinental Shanghai Wonderland and Six Senses Ibiza with each property starring in its own hour-long feature episode. Both properties are part of IHG’s luxury and lifestyle portfolio – one of the world’s largest.
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Indian Accent Travels to Anantara Siam Bangkok Hotel Anantara Siam Bangkok Hotel is delighted to announce a culinary residency with Indian Accent, the world’s pioneering modern Indian restaurant, as it celebrates 15 glorious years of culinary excellence. This residency will bring Indian Accent’s inventive flavors’ to the heart of Bangkok, offering guests a truly extraordinary and memorable dining experience.
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Hyatt Hotels Corporation announced today the opening of Brunfels Hotel at the center of Mainz’s enchanting Old Town. The opening marks the latest development in Hyatt’s continued portfolio growth in Europe, Africa and the Middle East, and is the newest addition to The Unbound Collection by Hyatt brand.
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Colette revamps its loyalty program The Passport Club is an enhancement of Collette’s previous loyalty program, which offered a flat rate credit for travel completed within 1-2 years of the initial tour.
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Retail, E-commerce, F&B, Healthcare:
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Paze Online Checkout Experience Added for Sephora’s Beauty Insider Loyalty Members Developed and operated by Early Warning Services, Paze combines a consumer’s eligible debit and credit cards in a single digital wallet to enable shoppers to make purchases online without entering their card information.
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Bilt Expands Neighborhood Rewards into Healthcare Collaboration Brings Innovative Neighborhood Pharmacy Benefits to Communities Nationwide, Helping Americans Save on Healthcare Costs
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Marble Slab Creamery announces new loyalty program Marble Slab Creamery Canada is set to launch an enhanced guest experience, beginning with a new mobile app, website and a brand new Marble Slab Rewards loyalty program, in partnership with Paytronix, the leader in guest engagement for restaurants.
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Entertainment, Sport, Telecom & Social Media:
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Rush Street Interactive unveils enhanced iRush Rewards Loyalty Program With this revamped program, RSI’s loyal players will find it easier to earn and redeem rewards, maintain their status and associated benefits longer, and gain access to an expanded selection of perks. Benefits include complimentary cruises, luxury gifts, vacation packages, and more!
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Payments, Finance, Property & Insurance:
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Adyen and Inter IKEA Systems announce global payments partnership online and in-store Integrating with Adyen’s financial technology platform will support IKEA to unlock customer insights and enhance cross-channel loyalty functions while simplifying financial reporting.
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Loyalty Technology, Solutions & Consulting:
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Shift4 to Acquire Givex Corp., Global Provider of Gift Card, Loyalty & Point-of-Sale Solutions “The Givex team looks forward to joining the Shift4 family and bring our enterprise gift card capabilities and loyalty programs to hundreds of thousands of new customers,” says Don Gray, CEO of Givex. “By combining Shift4’s end-to-end payment solution with our value-added engagement services, we can deliver an unparalleled package to both of our customer bases.”
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Reports, Research, Insights & Opinions:
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Optimove on AI-orchestrated Gamification in iGaming Optimove gives a deeper look into AI-orchestration in iGaming and Sports Betting and insight into Optimove’s solution
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Jobs & Careers:
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Legal and General is hiring: Member Communications and Client Campaign Executive Location: Hove, England, United Kingdom. Click inside to apply.
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Amex is hiring: Director – Motorsports, Global Sponsorships & Experiential Marketing Location: London, England, United Kingdom. Click inside to apply.
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Collinson is hiring: Loyalty Proposition Manager Location: London Area, United Kingdom. Click inside to apply
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Krispy Kreme is hiring: Loyalty & Rewards Manager Location: Camberley, UK. Click inside to apply.
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Harrods is hiring: Loyalty Operations Executive Location: London, UK. Click inside to apply.
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Costa Coffee is hiring: Senior Loyalty and CRM Manager Location: London. Click inside to apply.
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Location: London, England, United Kingdom. Click inside to apply.
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Merkle is hiring: Customer Loyalty Strategy Consultant Location: London. Click inside to apply.
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