GLO Featured Reports: Loyalty in Saudi Arabia 2025 • Alaska Airlines • SAS • Emirates • Southwest Airlines • JetBlue • Ryanair • VistaJet • Finnair • Accor • Rotana Hotels • GHA • Marriott • Marks & Spenser • Iceland • KuCoin • Batelco • Hertz • Hyundai • ENOC • GEMS Education • Arabian Automobiles • Trip.com • Mastercard • AMEX • Emarsys • Loyalty reports • Loyalty Careers • Loyalty Jobs.
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GLOGLO Featured:
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GLO Featured Report. Loyalty in Saudi Arabia 2025: Market Snapshot. From Rewards to Real Value Saudi Arabia is one of the most dynamic loyalty markets in the world, where consumers eagerly embrace programmes across retail, travel, and lifestyle. Yet beneath this enthusiasm lies a highly competitive environment, where shoppers prioritise tangible benefits and switch easily when better offers appear.
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Airlines, Alliances & Airports:
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hoppaGo & SAS Bring Flights and Rail Together hoppaGo, the global leader in ground-transportation marketplaces, and Scandinavian Airlines (SAS) have deepened their strategic collaboration to redefine how passengers connect from air to ground. This enhanced partnership, building upon ride-hailing and pre-booked services introduced in September 2024, now adds an integrated rail booking feature directly into the SAS digital experience.
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Ryanair Rolls Out September “Prime Member” Offer — £40 Off Winter Return Flights Ryanair has unveiled its latest Prime Member promotion for September, offering subscribers a £40 (or €40) discount on return flights scheduled between 30 October and 18 December. This exclusive deal is available for just 48 hours, kicking off on Monday, 1 September.
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Emirates returns as Official Airline Partner at US Open for 14th consecutive year This year, the airline will be enhancing fan experiences on and off the court with its premium hospitality experiences, interactive activations, curated onboard menus and entertainment, and community outreach via Emirates’ ‘Force for Good’ initiative. (Image: Emirates)
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Emirates layers on more of its latest onboard product, including Premium Economy in four cities Emirates is set to roll out more of its next-generation Airbus A350s alongside retrofitted A380s and Boeing 777s, all featuring its popular Premium Economy cabin, on routes across the Middle East and West Asia.
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Southwest Links Up with EVA Air, Expands Asia Connections Southwest Airlines announced Tuesday that it has formed a partnership with EVA Air, marking the Taiwan-based carrier as Southwest’s third international partner.
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JetBlue Expands TrueBlue Program with Condor Partnership JetBlue announced Tuesday that members of its TrueBlue loyalty program can now earn and redeem points on flights operated by Condor, a Frankfurt-based airline. At the same time, JetBlue confirmed that it will end its loyalty partnership with TAP Air Portugal and both its loyalty and interline agreements with Hawaiian Airlines.
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RYANAIR & BOOKING HOLDINGS SIGN PARTNERSHIP AGREEMENT Ryanair, Europe’s No.1 airline, today (Tues, 26 Aug) announced a landmark partnership agreement with Booking Holdings, which includes global travel brands Booking.com, KAYAK, Priceline, and Agoda.
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VISTAJET FIRST TO FLY WITHIN THE KINGDOM OF SAUDI ARABIA VistaJet, the leading global private aviation company and a core part of the Vista group, proudly announces its position as the first international operator authorized to provide domestic flights within the Kingdom of Saudi Arabia. This landmark agreement underscores VistaJet’s commitment to supporting the Kingdom’s strategic objectives and aligns with the vision and implementation plans set forth by the General Authority of Civil Aviation (GACA). (Image: VistaJet)
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Alaska Airlines Launches Atmos Rewards Loyalty Program and Chooses Starlink for Free In-Flight Wi-Fi Alaska Airlines has introduced Atmos Rewards, a unified loyalty program that merges its longtime Mileage Plan with Hawaiian Airlines’ HawaiianMiles. This new platform brings more flexibility, personalized options, and premium in-flight connectivity for travelers.
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Turkish Airlines €300M Investment Offer Is Accepted by Air Europa Turkish Airlines and Spain’s Air Europa have formalized a €300 million (approximately US $350–352 million) agreement for a minority stake in the Madrid-based carrier. The specific share percentage will be finalized at closing, expected within six to twelve months pending regulatory approval. This move marks a strategic partnership aimed at strengthening Air Europa’s finances, enhancing its network, and positioning it for future growth.
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Finnair Joins Groundbreaking Finnish eSAF Pilot to Power Sustainable Aviation Finnair has teamed up with Liquid Sun, ABB, Fortum, and Finavia to launch a pioneering pilot project in Finland aimed at developing electro-Sustainable Aviation Fuel (eSAF). This initiative leverages low-temperature electrolysis technology to convert biogenic CO₂ emissions and renewable hydrogen into low-carbon synthetic jet fuel. (Image: Finnair)
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Hotels & Hospitality:
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Accor partnership with Alltheway: Innovating Luggage Handling for Better Travel The solution connects hotels, airports, rail stations and city centers. In doing so, it even unlocks new behaviors: travelers are more likely to choose trains or public transport when they’re not carrying bags. It also supports smoother hotel operations by reducing luggage congestion at peak times. This smart redesign of the travel journey creates ripple effects across the travel ecosystem and encourages more sustainable travel.
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Rotana unveils AI-driven, mobile-first booking journey for experiences New rotana.com responds to rising mobile bookings and delivers cutting-edge personalisation
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The Wolseley Hospitality Group Joins The Global Hotel Alliance Loyalty Programme Global Hotel Alliance, the world’s largest alliance of independent hotel brands, has announced its partnership with The Wolseley Hospitality Group, a signature collection of European dining concepts across London. This collaboration marks a significant milestone for both companies as they continue to elevate guest experiences and expand value offerings beyond traditional hotel stays.
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EU launches a new toolkit, which helps tourism stakeholders communicate sustainability effectively As part of the Sustainable EU Tourism – Shaping the Tourism of Tomorrow initiative, the European Commission has launched a comprehensive communication toolkit to support destinations in promoting the green and digital transition of tourism across Europe. Designed with ready-to-use content and practical examples, the toolkit equips tourism professionals with the resources needed to align their messaging with the EU’s long-term sustainability goals.
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Marriott Bonvoy and Shinsegae Duty Free Announce a Strategic Partnership Marriott Bonvoy, Marriott International’s acclaimed travel loyalty program, has announced a strategic partnership with Shinsegae Duty Free, South Korea’s leading duty-free retailer, creating more ways for members of both programs to earn rewards and enjoy exclusive benefits. This collaboration marks Marriott Bonvoy’s first-ever partnership with a duty-free brand, bridging global hospitality with premium retail to elevate the travel and shopping experience. (Image: Marriott)
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Accor: How Gamification Drives Sustainable Habits in Hospitality Luniwave gamification platform changes this by inviting guests to set personal water-use goals—for example, limiting shower water to a certain number of liters—and earn rewards for meeting those targets, making sustainability tangible and motivating. The idea is simple: when sustainability feels rewarding and playful, people are more likely to embrace it.
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Retail, E-commerce, F&B, Healthcare:
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M&S launches menswear-dedicated Instagram channel called “M&S Man” British retail giant Marks & Spencer (M&S) has unveiled ‘M&S Man,’ a dedicated Instagram channel focused entirely on men’s style, marking a strategic move to strengthen its appeal among younger male consumers. (Image: M&S)
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Marks & Spencer partners with eBay and launches pre-loved resale store Through the new M&S x eBay store, shoppers can extend the life of M&S products, reducing fashion waste and promoting more responsible consumption. The initiative is designed to encourage customers to resell items they no longer wear, while offering others the opportunity to purchase quality pre-owned pieces at affordable prices.
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Iceland Revamps Bonus Card in Major Loyalty Drive, Launches Mega Deals Event The Bonus Card, a staple for Iceland shoppers, has been given a modernized design to reflect the brand’s evolving identity and renewed focus on customer experience. This rebrand underscores Iceland’s commitment to rewarding loyal shoppers while making savings simple and accessible.
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Entertainment, Sport, Telecom & Social Media:
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KuCoin Pay Partners with 2Game Digital to Expand Web3 Utility in Global Gaming This move marks a major milestone in merging the worlds of gaming and Web3, setting the stage for seamless cryptocurrency payments in mainstream gaming.
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Frequent Flyers Can Now Pause Data with Truely Instead of Letting It Go to Waste Truely’s new Pause and Resume feature makes managing eSIM data smarter and fairer for travelers everywhere. With rapid growth in eSIM adoption and rising awareness of hidden costs, Truely is setting a new standard in transparency and user empowerment.
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Batelco by Beyon expands reward offering with the launch of Jawaher Deals in partnership with Savur Jawaher Deals brings even more value to Batelco customers through a range of exciting exclusive offers
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Transport, Fuel Retail & Mobility:
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Hertz Brings Golden Retriever ‘Gold Squad’ to Airports Nationwide Golden Retrievers to greet weary travelers at select U.S. airports; Travelers help to pick next ‘Gold Squad’ destination. (Image: Hertz)
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Drive into Rewards: Hyundai’s New Tiered Loyalty Program Puts Real Actions in the Driver’s Seat Hyundai Motor America is steering loyalty in a fresh direction with its new Hyundai Rewards program—designed to reward real-world engagement rather than just purchases. Launched in July 2025, this program is free to join via users’ MyHyundai accounts and is open to both new and existing vehicle owners.
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GEMS Education joins forces with ENOC’s YES Rewards as loyalty points exchange partner with Loyyal Fuel up, earn more: GEMS Rewards and YES Rewards join forces to expand UAE’s leading loyalty programmes
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Arabian Automobiles rolls out Wa’ad loyalty program, bringing exclusive savings to customers A customer-focused offering that rewards regular vehicle maintenance and helps reduce long-term ownership costs. Arabian Automobiles Company, the flagship automotive company of the AW Rostamani Group and the exclusive dealer for Nissan, INFINITI, and Renault in Dubai and the Northern Emirates, has introduced the Wa’ad Loyalty Program, a customer-focused offering that rewards regular vehicle maintenance and helps reduce long-term ownership costs.
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Payments, Finance, Property & Insurance:
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Mastercard and Infosys Collaborate to Scale Cross-border Payments Strategic collaboration will streamline onboarding for financial institutions and strengthen access to Mastercard Move, Mastercard’s portfolio of money movement capabilities
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Mastercard and First Abu Dhabi Bank hit major milestone – five credit cards launched in six months This milestone reflects the strong relationship between the two companies
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Loyalty Technology, Solutions & Consulting:
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Step into a new era of travel planning, where stress is replaced by AI-powered foresight. Trip.com introduces Trip.Planner, a revolutionary one-stop travel planning hub, powered by AI to transform complex itineraries into effortless, personalised journeys. (Image: Trip.com)
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Amex GBT Expands Reach with New Guest Travel Platform The new solution is built on Neo1, Amex GBT’s platform aimed at small and mid-sized businesses. Neo1 already featured essential capabilities such as budget setting, central payment options, and virtual card programs, making it an ideal foundation for the guest travel tool. According to Konwiser, this approach allowed Amex GBT to quickly adapt and customize the platform for its new purpose.
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Reports, Research, Insights & Opinions:
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Emarsys report: The Global Consumer Products Engagement Report Australia The Global Consumer Products Engagement Report – Australia Edition, developed in collaboration with SAP Emarsys and Deloitte, explores how brands are navigating the rapidly evolving Engagement Era. Based on research conducted by Opinium among 14,000 global respondents and 750 senior marketers—including 2,000 consumers and 100 marketing decision-makers in Australia—the study examines emerging trends, priorities, and challenges shaping customer engagement strategies for 2025.
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Jobs & Careers:
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British Airways is hiring: Loyalty Manager Location: UK. Click inside to apply.
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Meta is hiring: Strategic Partner Manager Location: London, UK. Click inside to apply.
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Besque is hiring: Senior CRM & Loyalty Manager Location: Manchester, Uk. Click inside to apply.
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Bupa is hiring: Strategic Partnerships Lead Location: UK. Click inside to apply.
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Puig is hiring: Head of CRM & Loyalty, Fragrance Location: UK. Click inside to apply.
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LEGO Group is hiring: Manager, Membership Retail Partnerships Location: London, UK. Click inside to apply.
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Synchrony is hiring: VP, PayPal Co-Brand (L14) Location: New York City Metropolitan Area. Click inside to apply,
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Visa is hiring: Director, Global Marketing Services Location: San Francisco, CA. Click inside to apply.
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Rakuten Rewards is hiring: VP, Loyalty & Retention Marketing Location: San Francisco, CA, USA. Click inside to apply.
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Michael Kors is hiring: Manager, Global CRM & Loyalty Location: New York, NY. Click here to apply.
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