GLO Featured Reports: Loyalty in UAE 2025 • Alaska Airlines • Qatar Airways • Emirates • Korean Air • Delta • Lufthansa • SWISS • Frontier Airlines • American Airlines • Cathay Pacific • ANA • Southwest Airlines • IndiGo • TAP Air Portugal • Korean Air • AirAsia • Marriott • IHG Hotels • Four Seasons • H World Group • GHA • Wyndham • Hilton • Royal Caribbean • DoorDash • Shopify • Mastercard • American Express • IDFC FIRST Bank • BMO • Plusgrade • Loyalty Research • Loyalty Jobs & Careers.
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GLOGLO Featured:
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The UAE is setting new benchmarks for customer loyalty. With near-universal participation and a mobile-first, sustainability-driven mindset, consumers expect more than discounts — they demand seamless digital experiences, premium service, and transparent data use. Discover why the Emirates has become a global testbed for loyalty innovation.
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Airlines, Alliances & Airports:
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Emirates returns as Official Airline Partner at US Open for 14th consecutive year This year, the airline will be enhancing fan experiences on and off the court with its premium hospitality experiences, interactive activations, curated onboard menus and entertainment, and community outreach via Emirates’ ‘Force for Good’ initiative.
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Korean Air named Favorite Airline in Asia in 2025 Trazees Korean Air has been voted Favorite Airline in Asia in the 2025 Trazees, underscoring the airline’s strong connection with a new generation of global travelers.
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Delta Business unveils reimagined site, charting the next era of business travel Building on a century of excellence, Delta is unveiling a bold new digital experience designed to deliver more value for managed corporate travel. Delta Business — the airline’s dedicated division for corporate and agency travel — today previewed a reimagined site that introduces smarter, more intuitive tools built around the needs of business customers.
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60 years to the Lion City: Lufthansa celebrates 6 decades of flights to Singapore The airline’s influence has been pivotal in enhancing both business and leisure travel, offering passengers from Singapore direct connections to major European cities and beyond. In addition to daily, direct services, Lufthansa Group has a strong partnership and Joint Venture with the premium national carrier Singapore Airlines.
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SkyMiles Members choose Delta’s newest island destination Delta is inviting customers and employees alike to help shape its network in a way no airline has done before. In Delta’s first-ever Route Race, SkyMiles Members and Delta people can vote on which European destination joins the map for Summer 2026.
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A Deep Dive into Decadence: The journey of Emirates’ Caviar from source to sky Celebrating the fine nature of the delicacy, Emirates has developed a signature caviar service ritual that is appreciated by First Class customers for its intentional reverence and respect for the gourmet treat.
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Way Partners with Alaska Air Group to Power New “Atmos Rewards Unlocked” Loyalty Experiences Way integrates seamlessly into Alaska’s digital ecosystem, delivering an elegant, fully branded interface across web and mobile, enabling Atmos Rewards members to explore experiences with real-time availability, secure instant bookings with immediate confirmation, and bid on experiences through points-based auctions, all from one unified platform.
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SWISS unveils its new SWISS First Grand Suite SWISS is setting new benchmarks in First Class air travel. With the ‘SWISS First Grand Suite’, the airline is further expanding its First Class offering to even better meet the individual needs of its guests. The new SWISS First Grand Suite combines two First Class suites into a single spacious and self-contained space that can serve as a bedroom, an office or a meeting room.
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Alaska Airlines teams up with T-Mobile to offer ultra-fast, free Wi-Fi to Atmos™ Rewards members Building on its long-time partnership to deliver T-Mobile customers free Wi-Fi, T-Mobile is expanding this benefit to all Atmos Rewards members beginning on select flights in 2026. T-Mobile customers who are also Atmos Rewards members will enjoy a seamless, ad-free sign-on experience to Alaska’s free, ultra-fast Wi-Fi – with additional exclusive perks for T-Mobile customers to be announced later this year.
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American Airlines continues to enhance the customer experience for Admirals Club® customers with the grand opening of the Provisions by Admirals Club℠ lounge at Charlotte Douglas International Airport (CLT). This innovative grab-and-go lounge concept is a first-of-its-kind space for American at one of its largest hubs.
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The Atmos™ Rewards Summit Visa Infinite® card, co-branded with Bank of America offers value, flexibility and access to exclusive benefits for cardholders who are eager to Go Global, Travel Better and Experience More.
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Cathay Pacific unveils a redesigned lounge experience at Beijing Capital International Airport The latest flagship lounge extends the airline’s human-centric design philosophy to provide members and customers with an elevated experience before their flights.
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Alaska Airlines selects Starlink, the fastest Wi-Fi in the sky, to launch new era of connectivity Starting in 2026, Alaska guests will enjoy Starlink Wi-Fi with ultra-fast speeds and dramatically lower latency – unlocking seamless access to live gaming, real-time messaging and high-quality streaming across multiple devices, far beyond what most carriers can deliver.
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ANA will continue enhancing its onboard offerings to provide customers with premium selections and the highest quality service. With every detail carefully considered, ANA endeavors to make each customer’s journey memorable and extraordinary.
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A first for any global airline, members can choose how they earn points and status points – by distance traveled, price paid or segments flown.
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FRONTIER Miles members will enjoy even more value when they plan their next adventure by earning 3x miles when they book travel by August 26 and fly by November 19**.
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The airline’s move to the New Terminal One and the opening of its first dedicated lounge at JFK Airport is in line with Qatar Airways’ commitment to delivering an exceptional travel experience, and reflects the strategic importance of New York City in Qatar Airways’ global network.
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Gateways by Southwest: Vacation is more fun when it’s flexible “Getaways by Southwest expands what Customers love about Southwest—flexibility, an award-winning Rapid Rewards® loyalty program, and great perks—to the vacation experience,” said Phil Gouel, Vice President Product Development at Southwest Airlines.
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Frontier Airlines Offers Elite Gold Status Through 2026 Frontier Airlines in partnership with Loyalty Status Co has announced an exclusive offer for members of select loyalty programs with other airlines so they can experience the premium perks of FRONTIER Miles, the most rewarding loyalty program in the sky.
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IndiGo and IDFC FIRST Bank Launch Dual-Network Co-Branded Credit Card IndiGo and IDFC FIRST Bank have launched a co-branded credit card offering a unique dual-network option with Mastercard and RuPay. Customers receive two cards with one shared credit limit, unlocking global acceptance and UPI payments. Benefits include IndiGo BluChips rewards, milestone bonuses, and travel perks, while access is open via a ₹4,999 fee or a ₹1L fixed deposit—broadening reach and boosting loyalty engagement.
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TAP Air Portugal announces strategic partnership with Revolut TAP Air Portugal to integrate Revolut Pay, for secure, one-click online checkouts, launching for UK and Portuguese customers.
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Korean Air unveils newly renovated lounges at Incheon Airport Designed to elevate the pre-flight experience, the revamped lounges feature luxurious interiors, expanded facilities and enhanced dining options. Hotel-style lobbies welcome guests into distinct zones for dining, relaxation, meetings, and wellness. A key highlight is the introduction of “Live Stations,” where chefs from the Grand Hyatt Incheon prepare dishes on-site, bringing an interactive dining element to the lounge experience.
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Friends Fly Free* With a Free Discount Den Membership** on Frontier Airlines For bookings made today and tomorrow, members of Frontier Airlines’ (Nasdaq: ULCC) Discount Den club can bring a friend along for free* on select flights September 2–30 (excluding taxes and fees starting at $10.10). Plus, today and tomorrow only, non-members can join Discount Den for an entire year at no cost (a $99 value)** when they sign up while booking travel — unlocking not just this promotion, but a full year of access to Frontier’s lowest fares and exclusive member deals
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AirAsia X (AAX) has once again clinched the prestigious Best International Airline of the Year title at the Australian Aviation Awards 2025, marking its second consecutive win and reaffirming its strong and growing presence in the Australian market.
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Hotels & Hospitality:
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Marriott Bonvoy and Flipkart Launch a Strategic Partnership ndia’s first travel-retail loyalty integration brings together the one of the country’s largest e-commerce platform and global hospitality leader. Members can now earn and redeem rewards seamlessly across Flipkart’s shopping ecosystem and Marriott Bonvoy’s global travel program.
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The Wolseley Hospitality Group Joins The Global Hotel Alliance Loyalty Programme The Wolseley Hospitality Group, owned by Minor Hotels’ parent company Minor International, is the first restaurant group to partner with the alliance and its award-winning loyalty programme GHA DISCOVERY.
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Williams is recognized for her ability to fuse technical precision with cultural fluency, mentorship, and creativity. At the Chandelier Bar, she continues to elevate the guest experience while inspiring a new wave of bartenders and beverage enthusiasts in New Orleans and beyond.
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Virtuoso, Luxury Travel’s Most Prestigious Network, Recognizes Regent with Two Global Awards 2025 Virtuoso’s annual awards celebrate the travel industry’s most exceptional partners, as voted by Virtuoso advisors, boards, and committees. This recognition underscores Regent’s position as a leader in upper luxury hospitality and reflects the strong partnerships the brand continues to cultivate across the global travel community.
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Four Seasons Riyadh and Piaget Launch an Innovative Afternoon Tea at Obaya Lounge Departing from the conventional format, this afternoon tea offers guests a modern twist: each person will enjoy one beautifully crafted piece of every menu item, along with a free-flowing selection of premium drinks. It’s a concept designed to invite guests to fully immerse themselves in the visual and sensory journey.
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According to a New Survey, Over 60% of College Football Fans Are Up and at ‘Em Before 8 A.M. on Game Day – and for Many, Coffee Is One of the First Plays of the Day
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Meet the Autumn Collection: Ten Illustrious Hotels Join The Leading Hotels of the World Portfolio Guests can experience enhanced stays at these new members by joining LHW’s complimentary loyalty program, Leaders Club. From complimentary breakfast, flexible check in and pre-confirmed upgrades, to booking exclusive experiences or earning points for future stays — richer rewards and uncommon experiences await.
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H World Group Reports Robust Q2 Results, Driven by Asset-light Strategy Customer loyalty and direct engagement continued to strengthen, with membership reaching 288 million as of June 30. Direct bookings through H World CRS accounted for 65.1% of total reservations, representing a 5.2 percentage point increase from the prior year, reflecting the effectiveness of the Group’s digital platforms.
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Where Viking Ships Once Sailed: Dolce by Wyndham Arrives in Aalborg Dolce by Wyndham has flourished throughout Europe in recent years, adding new locations in France, Italy and Spain, among others, with more hotels in the pipeline. For hotel owners and developers, the brand offers an exciting opportunity to join a curated collection of hotels in unique destinations, rooted in family values, signature cuisine, and first-class meetings and events.
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The latest campaign ad, part of Hilton’s acclaimed “It Matters Where You Stay” campaign, has surpassed 1.9 billion views on Instagram Reels and 5 billion views across channels in just eight weeks, underscoring the power of purpose-driven storytelling to build deep resonance with today’s travelers.
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Marriott Bonvoy Launches “Playful Getaways” Joint Campaign with McDonald’s China The Joint Campaign Features McDonald’s Themed Rooms Debut and Marriott Select Brand Activation, Catering to Gen Z’s Travel & Emotional Needs.
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Cruises:
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ROYAL CARIBBEAN INTRODUCES STAR OF THE SEAS, THE ULTIMATE FAMILY VACATION oyal Caribbean and godmother Kellie Gerardi hosted a naming celebration written in the stars for the new Star of the Seas in Port Canaveral (Orlando), Florida. The ultimate family vacation has experiences in store for every type of family and vacationer on 7-night adventures to the Caribbean and the vacation brand’s top-rated Perfect Day at CocoCay.
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Azamara Cruises Unveils Enhanced Destination Immersion® Program for Winter 2026-2027 Introducing ‘Discover What the Locals Know’, an enhanced program that redefines how guests experience each port of call, offering not just the chance to visit a destination, but to truly live it as a local would.
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Retail, E-commerce, F&B, Healthcare:
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DoorDash Expands Its Commerce Platform With New Tools to Fuel Profitable Growth New loyalty, marketing, and website tools, plus flexible plans, help restaurants grow sales on their most profitable channels, both online and in-store
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Netcore Cloud Strengthens Partnership With Shopify To Elevate Real-Time Ecommerce Engagement The partnership will enable Shopify merchants to leverage Netcore’s capabilities to automate personalisation, cart recovery, and lifecycle journeys code-free.
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Shipfusion Audits 110 Top DTC Beauty Brands – and Finds a Lot of Cracks in the Gloss The findings show that even the most buzzed-about brands, including those backed by celebrities, are missing critical opportunities to create loyalty after the sale.
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From Snacks to Stacks: 7-Eleven, Inc. Gives Customers A Chance to Win $5,000 Every Day of the Year The retailer has awarded over $1 million to loyal customers who shop with 7Rewards® and Speedy Rewards® so far in 2025.
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Chipotle unveils College Rewards Program and exclusive Dorm Collection with Urban Outfitters Chipotle is the first major national restaurant brand in the US to launch a loyalty program for college students.
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Roche Bros. Enters Loyalty Space with Launch of ‘Neighbor Rewards’ The new program is fully digital, allowing customers to sign up at no cost via the Roche Bros. app or website. Members gain access to a dedicated “Savings Center,” featuring personalized digital coupons and weekly offers, redeemable both in-store and online by providing a phone number at checkout.
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La Central by Mario Pagán Unveils La Central Social Club in Collaboration with Casa Bacardí Debuting on International Rum Day, the programme rewards frequent guests with cocktails, appetizers, discounts, and exclusive event access—while Casa Bacardí adds perks like rum tastings and Cigar Room privileges, blending dining, mixology, and Puerto Rican rum culture.
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From Shopping Bags to Real Estate: Dubai Links Loyalty Points with Property Ownership For the nearly four million members of Club Apparel, every purchase across the Group’s wide portfolio of fashion, beauty, and lifestyle brands now carries the potential to build long-term wealth. Instead of redeeming points only for discounts or products, customers can channel them into fractional ownership of income-generating properties in Dubai.
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Entertainment, Sport, Telecom & Social Media:
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Next-Gen AI Entertainment: VIP Play, Inc. with KaGen AI and RDU Labs to Redefine Fan Engagement The partnership aims to integrate predictive analytics, generative AI content creation, and real-time personalization into VIP Play’s sports entertainment platforms.
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LetsBonk Launches Points-Based Rewards to Re-Engage Users and Creators LetsBonk has introduced a points-based rewards program aimed at re-engaging users and content creators. Members can earn points through posting, interacting, and building audiences, with points redeemable for rewards. The system offers creators fresh monetisation opportunities while giving users a gamified experience, positioning LetsBonk as part of the growing trend of social platforms adopting loyalty mechanics to boost engagement.
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Everton launches new rewards scheme Everton has launched Forever Blue Rewards, a new loyalty platform that recognises and rewards supporters for the ways they connect with the club – online, on matchdays and every day in between.
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Transport, Fuel Retail & Mobility:
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By integrating with the CDP, Dynamic Payments ensures every offer presented on the dealership website, marketing emails, SMS campaigns, and digital advertising campaigns is relevant and reflective of real-time inventory data.
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Payments, Finance, Property & Insurance:
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Finshape expands product and service offerings with the acquisition of a customer loyalty platform By integrating the Realtime-XLS solution, Finshape is extending its Digital Bank Operating System (DBOS) with advanced loyalty capabilities that allow banks to reward customer behaviour, strengthen customer engagement and organically boost revenues through cross-sell and up-sell activities.
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BTCS Offers Shareholders a $0.05 per share “Bividend” – a Blockchain Dividend Payable in Ethereum BTCS is also offering a one-time $0.35 per share loyalty payment, payable solely in ETH, to shareholders who move their shares to book entry with the Company’s transfer agent and keep them there for at least 120 days, which should reduce the ability of shares to be lent for short-selling purposes.
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BMO Launches Escape Credit Card with Mastercard The new card features accelerated rewards on travel-related spending with no foreign transaction fees, plus additional traveler benefits.
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Loyalty Technology, Solutions & Consulting:
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After seven years of successful collaboration, the two companies began exploring new opportunities to deepen their alliance earlier this year. The result: a powerful integration of AdCellerant’s award-winning digital advertising platform, Ui.Marketing and Vendasta’s AI customer acquisition and engagement platform—creating a transformative offering for partners and their customers.
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Spanning 15 new products, features and major enhancements across airline, cruise, hospitality, rail, financial services, and loyalty verticals, this release introduces innovations like smarter seat merchandising with interactive seatmaps, AI-Powered Pricing, Cross-Airline Upgrades, Pay with Points for Elite Status, and the new Hospitality Front Desk Tool.
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Next Level Performance Launches Global Rewards Marketplace Designed as a dynamic hub for reward initiatives, the Global Rewards Marketplace offers an aspirational selection of over 100,000 merchandise, gift cards, travel experiences, and more, providing organizations with the power to deliver meaningful recognition across more than 89 countries.
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Valuedynamx Commerce Platform Offers Apple Products for Premium Shopping Experiences and Rewards Available across three continents, Valuedynamx commerce platform integration with Apple products helps banks, airlines, and hotels drive customer acquisition, enhance engagement, boost revenue
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Together, the two firms will collaborate on strategic projects, share market insights, and create joint offerings designed to help brands across retail, travel, e-commerce, hospitality, and more to achieve profitable growth through proven best practices and capabilities in customer acquisition, retention, loyalty, and CRM.
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Reports, Research, Insights & Opinions:
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Latin America’s SaaS sector is accelerating toward doubling by 2027, reveals EBANX “The rapid growth of the SaaS sector reflects a major shift in how Latin Americans work, learn, and live in the digital economy,” states Marie-Elise Droga, CRO at EBANX. “Businesses of all sizes are adopting SaaS to stay competitive and scale efficiently, while consumers increasingly turn to digital services for productivity, entertainment, education, financial management, and more,” she adds.
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Jobs & Careers:
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AAA Mountain West Group is hiring: Director, Membership Retention Strategy & Program Management Location: Walnut Creek, CA. Click inside to apply.
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Selfridges is hiring: Loyalty Manager – Membership Location: London, England, United Kingdom. Click inside to apply.
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Copper Beech Consultancy is hiring: Membership Manager Location: London, United Kingdom. Click inside to apply.
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Book of the Month is hiring: Manager, Member Experience & Retention Location: New York, NY, USA. Click inside to apply.
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JetBlue is hiring: Analyst Loyalty Partnerships Location: New York, NY, USA. Click inside to apply.
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adidas is hiring: Senior Director Consumer Engagement Location: Portland, OR, USA. Click inside to apply.
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Besque is hiring: Senior CRM & Loyalty Manager Location: Manchester Area, United Kingdom. Click inside to apply.
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Marriott is hiring: Senior Manager, Member Experience Location: Bethesda, MD, USA. Click inside to apply.
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