GLO Featured Reports: Loyalty in Brazil 2025 • European Airlines 1H 2025 Results: Loyalty Trends • Hotels 1H Results: Loyalty is the Growth Engine • Singapore Airlines • Spirit Airlines • Qatar Airways • United Airlines • Turkish Airlines • Oman Air • Air Caraibes • Southwest Airlines • Frontier Airlines • Choice Hotels • IHG Hotels • Hilton • IHG • Hyatt • GHA • Wyndham • CITGO • Visa • American Express • Booking.com • Tripadvisor • Loyalty Research • Loyalty Jobs & Careers.
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GLOGLO Featured:
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Brazil leads the world in loyalty participation, boasting one of the highest loyalty memberships per person (among the researched countries). However, only 46% of consumers report that rewards influence their brand commitment. To turn sign-ups into lasting loyalty, brands must deliver digital-first, value-rich, and emotionally engaging programmes that balance convenience with meaningful rewards.
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GLO Analysis. Hotels 1H 2025 results – Loyalty is the Growth Engine In the first half of 2025, the world’s largest hotel chains leaned on record-breaking loyalty memberships, exclusive experiences, and everyday earning partnerships to fuel direct bookings, deepen guest engagement, and keep revenues growing despite modest RevPAR gains.
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GLO Analysis. European Airlines 2Q2025 results: Loyalty Trends European airlines posted strong Q2 2025 results, with network carriers like Lufthansa, Air France-KLM, IAG & SAS boosting profits through premium demand, loyalty programs, and ancillary revenues, while low-cost rivals Ryanair, EasyJet & Wizz Air focused on capacity growth and fee-based income. Loyalty programs such as Miles & More, Flying Blue, Avios, & EuroBonus emerged as key profit engines, while budget carriers remained reliant on volume and ancillary fees with limited loyalty engagement.
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Airlines, Alliances & Airports:
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Wing Bank and Singapore Airlines Launch Cambodia’s First Points-to-Miles Exchange Program Wing Bank has partnered with Singapore Airlines to launch Cambodia’s first points-to-miles exchange program, allowing customers to convert WingPoints into KrisFlyer miles directly through the Wing Bank app. The collaboration offers launch bonuses, travel discounts, and flexible redemption options, connecting everyday banking with global travel rewards.
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Spirit Airlines Serves Up Southern Hospitality with the Launch of New, Nonstop Service from Savannah Airline celebrates new Savannah (SAV) service with Free Spirit® bonus points promotion on flights between SAV and Newark, Fort Lauderdale, Nashville and Detroit
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Privilege Club members can collect Avios and Qpoints on the flights, plus on the total package value, redeeming packages using Cash + Avios. Fans can also add airport transfers and tours to the package.
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Iraqi Wallet Takes Flight: Qi Card Unveils First Airline-Linked Mastercard for Travellers Iraqi fintech leader Qi Card, in collaboration with Turkish Airlines and Mastercard, has launched the Qi Card Turkish Airlines World Mastercard—a debit card that rewards everyday purchases with airline miles. The card offers earning flexibility both inside and outside Iraq and includes an attractive welcome bonus, marking a significant leap in integrating digital payments with travel benefits.
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Qatar Airways & Accenture Launch “AI Skyways” — A New Era of AI-Powered Aviation Qatar Airways and Accenture have launched AI Skyways, a strategic initiative to integrate advanced artificial intelligence across the airline’s operations, enhancing customer experiences, boosting efficiency, and driving sustainable growth. The program will apply responsible AI to optimize flight schedules, enable predictive maintenance, personalize services, and position Qatar Airways as a global leader in AI-driven aviation.
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Oman Air, Turkish Airlines Forge Frequent-Flyer Alliance to Elevate Global Loyalty Experience Starting August 1, 2025, Oman Air’s Sindbad and Turkish Airlines’ Miles&Smiles loyalty programs have integrated to allow reciprocal mileage earning and redemption across both airlines’ networks, enhancing travel flexibility for members. The partnership strengthens Oman Air’s global reach and adds value for frequent flyers by unlocking access to expanded routes and rewards.
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Adani Digital Labs Rolls Out Game-Changing Airport Tech to Transform India’s Travel Experience Expansion, Launch of Adani Rewards, Revamped OneApp, and Digital Lounges Set New Benchmarks in Airport Hospitality. Adani Digital Labs has launched a revamped OneApp, a first-of-its-kind nationwide loyalty program, and a host of passenger-focused digital services to transform airport travel in India. The initiatives promise a seamless, personalized experience through real-time updates, easy lounge booking, rewards, and enhanced convenience for travelers.
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Volotea, Air Caraïbes, French Bee Sign Interline Agreement Thanks to this partnership, passengers will benefit from a single ticket and direct baggage transfer, among other advantages, making it easy to travel between Europe’s regional capitals and destinations in the Caribbean, French Guiana, Réunion Island, and North America.
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Severance at 30,000 Feet: Award-Winning Apple Originals Now Playing on United Full seasons of award-winning shows like Severance, Shrinking, Ted Lasso, Slow Horses and Silo are now available on demand on seatback screens and the United mobile app, and new shows will be added every month. United plans to have 300,000+ screens across its fleet – more than any other U.S. airline – as it takes delivery of hundreds of new airplanes and retrofits existing aircraft
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Iconic travel brands team up to get travelers to their happy places for a happy price
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Qatar Airways Renews Multi-Year Partnership with Al Sadd Sports Club as Official Jersey Partner Through this collaboration, Qatar Airways will champion the power of sports as a unifying force to inspire communities, connect people, and showcase Qatar’s leadership on both local and regional stages. The airline has proudly supported Al Sadd SC since 2018 and plays an active role in enriching the sporting landscape by engaging with fans across Qatar and the Qatar Stars League.
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Hotels & Hospitality:
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Hyatt Welcomes Bunkhouse Hotels to World of Hyatt, Expanding Boutique Stays in Texas and Mexico Hyatt has integrated the design-forward, community-driven Bunkhouse Hotels into its World of Hyatt loyalty program, giving members new ways to earn and redeem points at distinctive properties across Texas and Mexico. This move strengthens Hyatt’s lifestyle portfolio and offers travelers culturally immersive stays paired with full loyalty benefits. (Image: Hyatt)
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Tripadvisor Rewards: New App-Only Program Gives Travelers 5% Back on Bookings Tripadvisor has launched Tripadvisor Rewards, a free in-app loyalty program offering travelers 5% back in Trip Cash on eligible hotel and experience bookings, plus bonus earnings for reviews and community engagement. The program aims to make Tripadvisor the go-to starting point for trip planning while rewarding travelers for both booking and contributing.
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Luxury Hotel Innovates Wellness Tourism with Global-First Sleep Enhancement Offering As the first IHG property worldwide to integrate NuCalm’s full Sleep Performance Suite including the acclaimed DeepSleep program, InterContinental Singapore transforms every guestroom into a personalized haven for physical and mental rejuvenation
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Kempinski Hotels has strengthened its commitment to luxury hospitality with three strategic appointments in wellness, experiences, and gastronomy, forming a dedicated Product & Experience team. These leadership changes aim to deliver tailored well-being programs, culturally rich guest journeys, and innovative dining concepts that redefine the brand’s global luxury offering.
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The CBRE Hotel Brand Performance 2025 report reveals that rapid hotel brand expansion and rising loyalty memberships have failed to translate into real revenue gains, with inflation erasing a decade’s worth of growth. Performance gaps between top- and bottom-tier brands are widening, with upper-midscale properties and guest-friendly perks like free breakfasts emerging as consistent winners.
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IHG Hotels & Resorts serves breakfast in “Bed on the baseline” with iconic US Open 2025 experience IHG Hotels & Resorts is serving up its seventh year as the official hotel and hotel loyalty program of the US Open Tennis Championships and providing exclusive experiences to tennis fans on and off the court.
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Wyndham Rewards Once Again Named Best Hotel Loyalty Program by Readers of USA TODAY For the eighth year in a row, Wyndham Rewards®, the world’s most generous hotel rewards program spanning more than 60,000 hotels, vacation club resorts and vacation rentals worldwide, has been voted the #1 hotel loyalty program by readers of USA TODAY. The Wyndham Rewards Earner® Card was also named Best Hotel Credit Card for the seventh consecutive year.
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IHG Hotels & Resorts celebrates reaching one million open rooms worldwide Buoyed by an expanding travel industry and a proven global strategy, IHG has experienced remarkable growth, opening hundreds of hotels every year and doubling its brand portfolio to 20 in the past decade to offer a stay for every occasion in over 100 countries. Helping fuel this expansion is one of the world’s largest hotel loyalty programmes, IHG One Rewards, and an industry-leading suite of technology that provides more choice and incredible experiences. (Image: IHG)
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Choice Hotels International Continues Global Expansion Through Consolidation of Choice Hotels Canada Full Portfolio of Choice Hotels’ 22 Hotel Brands will Now Benefit from Canadian Owner Success System
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Retail, E-commerce, F&B, Healthcare:
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Mashroo Unveils ‘Exclusive’ Loyalty Programme: A Seamless Earn-and-Redeem Experience for Customers Mashroo, India’s leading modest-wear brand, has launched the Mashroo Exclusive Loyalty Programme, rewarding customers with 50 points per ₹1,000 spent, redeemable once 10,000 points are earned (₹1,000 value). Points are valid for 12 months and can be used across all products, in-store and online. The initiative aims to foster lasting engagement and express gratitude to loyal shoppers.
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MANSCAPED® Launches New Loyalty Program, Members Only Rewards Customers can earn Rewards Cash, Enjoy Exclusive Perks, and Unlock More Benefits with Every Purchase (Image: MANSCAPED)
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Saks Global Advances Industry-Leading Innovation in Personalization The company achieves a significant milestone in its personalization strategy, meeting all Saks.com visitors with highly relevant fashion discovery through new hyper-personalized homepage experience.
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Pacsun joins McDonald’s as the exclusive fashion partner for the return of McDonaldLand The Heritage Brands are Synergizing with Exclusive Apparel, In-Person Activations, and Digital Immersion to bring the colorful world to life 20 Years Later. Fans will also be able to redeem McDonald’s loyalty points for Pacsun discounts as part of the digital rollout.›
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Apparel Group, a global fashion and lifestyle retail conglomerate based in Dubai, has announced a strategic partnership between its flagship loyalty programme, Club Apparel, and PRYPCO Blocks, the Dubai-based fractional real estate ownership platform. Together, they are introducing Spend to Invest, a new way for shoppers to turn their everyday purchases into a step towards owning a home.
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SpotOn Redefines Online Ordering to Help Restaurants Take Back Control from Third Parties With built-in AI recommendations, digital loyalty, and a commission-free mobile storefront, restaurants can build deeper guest relationships, increase profitability, and drive repeat business—all under their own brand.
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Entertainment, Sport, Telecom & Social Media:
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The Professional Fighters League has launched PFL Rewards, a groundbreaking global fan loyalty program powered by Futureverse and LiveLike. This Web3-driven platform lets Mixed Martial Arts fans earn points for engagement, redeem them for exclusive prizes, and enjoy year-round interactive experiences. (Image: PFL)
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Fanatics Rolls Out “Fanatics ONE,” a New Enterprise-Wide Loyalty Program As the company’s first cross-business loyalty program, Fanatics ONE leverages the scale of the company’s growing sports platform to offer a truly unique selection of rewards and experiences, including fan apparel, trading cards and collectibles, online sports betting and casino rewards, and access to unforgettable events.
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Transport, Fuel Retail & Mobility:
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CITGO Reports Second Quarter 2025 Results CITGO’s Marketing and TPL business units both delivered solid results for the second quarter. Marketing sales volume was 431,000 bpd, up slightly from the previous quarter, and Club CITGO® loyalty gallons hit an all-time high of 6.2 million gallons in May, with an 8% increase in member visits.
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Payments, Finance, Property & Insurance:
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American Express and Toast Announce Strategic Partnership to Help Elevate Hospitality Experiences Both companies will explore opportunities to leverage Toast capabilities to offer differentiated benefits that enhance the guest and American Express® Card Member experience. This partnership also intends to give restaurants, wineries, cafes, and bars greater visibility by making their listings from Resy and Tock available on the Local by Toast app, alongside those using Toast Tables. Product features are anticipated to start rolling out in 2026.
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Booking.com Launches Credit Card That Makes It Easier to Earn and Use Rewards for Travel Designed to make it easier to earn and use rewards for travel and more than just a credit card, the Booking.com Genius Rewards Visa Signature® Credit Card is a travel companion that transforms everyday purchases into unforgettable getaways – all with no annual fee2 and premium perks.
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Reports, Research, Insights & Opinions:
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Rapid digitization of multiple channels across the world has created a highly complex and fragmented engagement landscape. Need for robust analytics solutions across email, chatbots, mobile apps, websites, and call centers is promoting the adoption of customer journey analytics solutions.
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The AI Assistant Market is expanding as businesses leverage intelligent virtual agents to streamline operations, enhance customer support, and improve decision-making. Technological advancements in AI, speech recognition, and contextual understanding are accelerating adoption across industries.
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Queue-it Survey Finds Gen Z Values Trust in Online Brands More Than Any Other Generation Gen Z consumers are significantly more likely to stay loyal, spend more, recommend, and join the loyalty programs of online businesses they trust.
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Jobs & Careers:
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Hilton is hiring: Senior Director, Hilton Honors Member Experience & Growth Location: McLean, VA, USA. Click inside to apply.
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Frontier Airlines: Director – Loyalty Program Growth Location: Denver, CO. Click inside to apply.
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Alterra Mountain Company is hiring: Director of Loyalty Location: Denver, CO. Click inside to apply.
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JetBlue is hiring: Manager Loyalty Strategy Location: NY, NY, USA. Click inside to apply.
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Stanley Royce Jones Executive Search is hiring: Head of Loyalty Location: London Area, United Kingdom. Click inside to apply
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IAG Loyalty is hiring: Proposition Manager Location: UK. Click inside to apply.
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BBQ Holdings, Inc. is hiring: Loyalty Program Manager Location: Vancouver, Washington, United States. Click inside to apply.
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Hyatt is hiring: Manager – Financial Partnerships (Loyalty) Location: London, England, United Kingdom. Click inside to apply.
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Age International is hiring: Senior Direct Marketing Executive – Loyalty Location: London, England, United Kingdom. Click inside to apply.
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Citadel Credit Union is hiring: Member Engagement & Retention Manager Location: Exton, PA, USA. Click inside to apply.
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