GLO Featured Reports: Loyalty in the USA 2025 & Sustainability is transforming loyalty programmes (Kim Hardaker) • Emirates • United Airlines • IAG • Qantas • Etihad • ANA • Air Canada • Austrian Airlines • American Airlines • Hilton • IHG • Marriott • Wyndham • Four Seasons • Accor • Currys • 7-Eleven • Waitrose • Pick n Pay • Visa • Mastercard • BP • Uber • Netcore • Fetch • Holland America Line • Comarch • IBS • Cisco • ARC • Loyalty Research • Loyalty Jobs & Careers.
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GLOGLO Featured:
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The report shows the United States leads globally in customer loyalty, with nearly universal 97% participation driven by retail giants (Amazon Prime, Walmart Plus) and airlines (Delta). Success in this competitive market relies on seamless digital experiences, personalised rewards, and strong value, as Americans prioritise quality, convenience, and everyday rewards while staying highly receptive to innovations like dynamic pricing and mobile wallet integration.
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GLO Experts. Kim Hardaker: Sustainability is Transforming Loyalty Programs In this series of articles, Kim Hardaker explores the powerful and unique connection between loyalty and sustainability. She will examine how loyalty programs can integrate sustainability initiatives, enhance their impact, and even unlock new revenue opportunities through these efforts. (Image: GLO)
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Airlines, Alliances & Airports:
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Emirates launches Aircrafted KIDS initiative in MENA, donating 800 bags in Egypt The initiative was born from the understanding that while education is one of the greatest engines for societal development and economic empowerment, access to resources is a barrier for children and young people. To help address this, Emirates launched an initiative to donate essential supplies and limited-edition, handcrafted backpacks from its ‘Aircrafted by Emirates’ collection to organisations across Africa and West Asia, and now in the MENA region.
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Wrexham’s new Patagonia-inspired third kit taps into something deeper than football—it’s about pride, roots, and identity. As a fan, seeing your heritage honoured like this builds a lasting emotional bond.
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IAG Delivers Robust First‑Half Performance as Operating Profit Soars IAG’s loyalty division performed particularly well, with a 17% rise in Avios points issued and a 15% increase in redemptions. British Airways Holidays also saw steady growth, recording an 8% uplift in revenue compared to the previous year. Notably, over 80% of that revenue came from Club members, who typically spend almost a third more than non-members – highlighting the growing value of loyal, high-spending customers.
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Adairs and Qantas Frequent Flyer announce a new expanded partnership Designed for simplicity and convenience, customers identify themselves as a Linen Lovers member and scan their Qantas Frequent Flyer digital card at the counter in-store to earn points. For online purchases, members can easily enter both their Linen Lovers and Qantas Frequent Flyer details during the checkout process to earn Qantas Points.
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Austrian Airlines and Miles & More enter into new partnership with “Erste Bank und Sparkasse” Erste Bank und Sparkasse wins tender for credit card portfolio in Austria. Mastercard remains payment service provider. Change will take place at the beginning of 2026
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Peet’s Coffee partners with Southwest Airlines “We are enhancing our inflight experience to better serve our customers,” said Tony Roach, Executive Vice President of Customer & Brand at Southwest Airlines. “A great cup of coffee goes a long way in creating a comfortable and enjoyable flight — and it’s just one part of our broader effort to elevate our customers’ journey with us.”
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Etihad Strategic Partnerships Working Together to Bring Global Airlines to Abu Dhabi Etihad’s award-winning loyalty programme now features partnerships with 25 airlines, the most of any non-allied carrier. This extensive network offers frequent flyers greater flexibility, convenience, and value, enabling guests to earn and redeem rewards effortlessly across hundreds of global destinations.
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ARC Expands NDC Best Practices with New Guidance on Branded Fares and Loyalty Benefits Looking ahead, ARC’s NDC working group will reconvene virtually in September and then in person in October 2025. Upcoming discussions are expected to focus on Payment-linked loyalty perks, such as benefits tied to specific credit card usage.
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Etihad Airways and Azul Brazilian Airlines Launch Loyalty Partnership The partnership transforms how members explore South America. Etihad Guest members can now use their miles to discover Brazil’s cultural capitals – from the bustling streets of São Paulo to the colonial charm of Salvador and the beaches of Recife.
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ANA HOLDINGS Financial Results for the Three Months Ended June 30, 2025 AirJapan continued to attract inbound travelers and ran sales campaigns to stimulate outbound leisure travel demand from Japan. AirJapan launched promotions with the mobile payment service “ANA Pay”. Also, AirJapan worked to enhance brand awareness and attract new customers, such as by offering discount coupons as a shareholder benefit to commemorate the first anniversary after the launch of AirJapan brand.
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Air Canada Reports Second Quarter 2025 Financial Results “Our distinctive product offerings and the unwavering dedication of our employees were recognized at the Skytrax World Airline Awards. We are proud to have been recognized as the Best Airline in North America and as the sole North American carrier ranked among the global top 20.”, Michael Rousseau, President and Chief Executive Officer of Air Canada.
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STARFLYER Inc. Partners with IBS Software to transform its STAR LINK Loyalty platform A major highlight of the upgrade is the launch of a completely overhauled mobile app and member portal, which enables a seamless self-service experience. Members also benefit from a unified platform that simplifies their journey—from managing loyalty status to accessing personalised services.
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American Airlines expands Premium Economy service to New York-Los Angeles route Customers who choose Premium Economy on American’s transcontinental route receive Priority check-in, security and boarding. Once on board, customers will find a personal amenity kit with premium skincare products and travel essentials. During the flight, customers can relax in wider seats with more legroom and comfortably rest with an Ostrichpillow® lumbar pillow and crepe weave blanket.
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Austrian Airlines brings “Kreuzerlfrühstück” back into the air on long-haul routes Business Class guests can now select elements of their breakfast on the menu card by ticking a box. Passengers thus enjoy an even more personalized service experience on board. Also new: selected spirits on board on long-haul flights in Business Class come from Austrian producers
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Hotels & Hospitality:
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DoubleTree by Hilton Shares a Sweet Treat for National Chocolate Chip Cookie Day First introduced in 1986, and now beloved by travelers around the world, the cookie has become an enduring part of the DoubleTree by Hilton experience, and it has quite the story to tell. Below are some recent milestones since the cookie debuted.
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IHG Hotels & Resorts Launches LINE MiniApp in Japan LINE users in Japan can now seamlessly book stays at IHG hotels around the world directly within the LINE app. Users can also access their IHG One Rewards account information making it easier than ever for guests to join and engage with IHG One Rewards in Japan.
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FOUR SEASONS RESORT CHIANG MAI UNVEILS BESPOKE AMENITY PROGRAM Four Seasons Resort Chiang Mai’s new Bespoke Amenity Program redefines luxury by offering guests personalized, wellness-focused, and sustainable welcome experiences that reflect Northern Thailand’s heritage while reducing waste and deepening personal connections.
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Reuniting with renowned Chinese author Ma Boyong, the campaign draws inspiration from four of his celebrated works, including The Lychee Road, known for its evocative portrayal of ancient Chinese landscapes. Blending literature with inspired travel, the initiative spans interactive and digital experiences, enhanced “Evenings at Renaissance” signature events, and cross-industry cultural collaborations.
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Wyndham and Ovolo Group Partner to Expand Upscale Offerings Across Asia Pacific The collaboration between Wyndham and Ovolo, a pioneer of the lifestyle hotel movement in Asia Pacific, comes amid booming consumer demand for experiential travel—valued by McKinsey as a $1 trillion USD opportunity globally—driven largely by younger travelers, including Gen Z.
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Fairmont Hotels & Resorts gives dog owners & their pups something to celebrate Fairmont Hotels & Resorts, part of world-leading hospitality group Accor, invites guests to celebrate International Dog Day on August 26 with heartwarming stays that go beyond just “pet friendly”, which ‘Make Special Happen’ for all of its guests
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Cruises:
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Guests can expect a new ‘Welcome Aboard’ show, fresh World Stage production shows, a wider variety of live music in more venues, and added cultural and regional activities
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Retail, E-commerce, F&B, Healthcare:
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Waitrose Expands My Waitrose Loyalty with Uber Eats Delivery Partnership My Waitrose members can now access offers directly through the Uber Eats app by linking their loyalty account. The new scheme is open to both existing and new My Waitrose members. Once linked, customers shopping via Uber Eats gain access to discounts and loyalty perks, with rewards applied automatically during checkout.
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South Africa’s Pick n Pay Mobile Launches Next‑Gen App with eSIM, Self‑RICA and Loyalty Enhancements Pick n Pay has rolled out a major upgrade to its mobile virtual network operator (MVNO) offering with a new app that brings instant eSIM activation, streamlined self-RICA identity verification, customisable plans, and richer Smart Shopper loyalty rewards.
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Depop Appoints Permanent CEO and Debuts AI Photo Integration Tool Depop, the Gen Z‑focused fashion resale marketplace owned by Etsy, has confirmed the permanent appointment of Peter Semple as Chief Executive Officer, following a tenure as interim CEO that garnered strong community support.
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Currys Introduces AI Video Technology to Enhance Customer Service The company has partnered with Vyntelligence (also known as Vyn), whose Agentic Video Intelligence platform is being integrated into Currys’ customer support workflow—marking what Currys describes as a retail-first application of this kind of technology X.
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7-Eleven, Inc. is Revving Up Nostalgia with New Exclusive Hot Wheels® Collection 7-Eleven, Inc. is flashing back to the glory days of die-cast dreams for an epic collaboration with Mattel, Inc. The new 7-Eleven x Hot Wheels® collection features a lineup of collectibles built for car fanatics and skateboard lovers alike, including the first-ever branded Hot Wheels die-cast car – a Silver Series™ Toyota Supra decked out in 7-Eleven branding.
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Kard, which works with 50+ of financial institutions and card issuers, connects brands with consumers through rewards—meeting them where they’re already spending. Through this partnership, Fetch can build on those connections, serving as another highly effective channel for brands working with Kard to build long-term loyalty with 12.5 million monthly active Fetch users.
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SpotOn’s new custom-branded mobile app empowers restaurants to offer online ordering, loyalty rewards, waitlists, reservations, and push notifications—under their own brand. Unlike third-party apps that pit restaurants against competitors and charge steep commissions, GoTo gives operators full control of the guest experience, helping them drive repeat visits and strengthen loyalty in a crowded digital market.
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High Tide Tops 2 Million Cabana Club Members and 100,000 ELITE Members Nationwide This makes it the largest and most robust bricks-and-mortar cannabis loyalty program in Canada. In addition, the Company’s paid loyalty tier, ELITE, has exceeded 104,000 members nationwide—a major milestone in the growth of its innovative discount club model.
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Transport, Fuel Retail & Mobility:
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Deutsche Bahn Sets Future Course for the loyalty program BahnBonus with Technology Partner Comarch The joint implementation project will begin during 2025 with the aim of fully migrating the existing BahnBonus loyalty program to the modular platform Comarch Customer Loyalty Management (CLM) as part of the modernization of the overall CRM architecture of DB Fernverkehr AG.
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New bp rewards Visa® cardmembers save 50 cents per gallon on fuel For a limited time, bp is offering new bp rewards Visa cardmembers 50¢ off per gallon1 at bp and Amoco stations for the first 60 days, and 15¢ off per gallon after that. Introductory offer is for new accounts opened by Feb. 1, 2026.
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Payments, Finance, Property & Insurance:
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Back in 1997, Mastercard launched what would become one of the most iconic campaigns in the world: “There are some things money can’t buy. For everything else, there’s Mastercard.” What started as a clever tagline turned into something much bigger — a platform that celebrates the things that really matter: connection, inspiration, unforgettable moments.
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Curinos Launches Amplero CRM App to Deliver Decision Intelligence at the Front Line Amplero delivers AI-powered insights and personalized recommendations directly within banker workflows—eliminating system toggles and replacing guesswork with precision. By providing clear, data-driven guidance on what to offer, when to engage, and how to grow, Amplero enables bankers to lead more relevant conversations, uncover high-value opportunities, and deepen customer relationships.
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Loyalty Technology, Solutions & Consulting:
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Cisco CX Forecast: Agentic AI, Hyper-Personalization & Proactive Engagement Take the Lead Cisco is forecasting a fundamental shift in customer experience (CX)—driven by advanced AI, unified data, personalisation at scale, and Rich Communication Services. These trends are expected to elevate loyalty and meet rising expectations, especially in the Middle East.
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Ireckonu Launches Cutting‑Edge Marketing Automation to Supercharge Hotel Campaigns Ireckonu, the hospitality tech provider known for its advanced middleware and Customer Data Platform (CDP) solutions, has unveiled a powerful marketing automation feature that enables hotels to run data‑driven, hyper‑personalized campaigns across multiple communication channels—all from one integrated platform.
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Netcore Cloud’s ‘State of MarTech 2025’ Report Spotlights Early Adopter Advantage Marketers embracing Agentic AI report up to 23% higher campaign performance, as 60% of consumers now expect AI-powered brand experiences.
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“Multi-location businesses have always struggled to understand how their brands perform at the local level against local competitors,” said Chatmeter CEO John Mazur. “And now, for the first time ever, brands can gain competitive intelligence in every local market for every location at scale, and make more strategic decisions that move the needle.”
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This collaboration will bolster Galactic’s prediction markets platform, which empowers users to engage with real-world event outcomes, ranging from sporting events to cultural trends, in a secure and regulated environment.
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Jobs & Careers:
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Mastercard is hiring: VP Customer Success Loyalty Location: NY, NY, USA. Click inside to apply.
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Macy’s is hiring: VP, Loyalty & Customer Lifetime Value Location: New York City Metropolitan Area (Hybrid). Click inside to apply.
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Marriott is hiring: FLEX Director, Loyalty Product Development Management Location: Bethesda, MD, USA. Click inside to apply.
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GAP Inc. is hiring: Sr. Manager – Loyalty Customer Lifecycle Location: NY, NY or San Francisco, USA. Click inside to apply.
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Papa Johns is hiring: Senior Manager Loyalty Location: Atlanta, GA, USA. Click inside to apply.
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Woolworths is hiring: Senior Customer Engagement Manager Location: Sydney, Australia. Click inside to apply.
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Velocity Frequent Flyer is hiring: Lead, Member Value Proposition Location: Sydney. Australia. Click inside to apply.
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Velocity Frequent Flyer is hiring: Head of Business Development – Velocity Partnerships Location: Sydney, Australia. Click inside to apply.
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Mastercard is hiring: Vice President of Consumer Acquisition & Engagement, Product Management Location: Mumbai, India. Click inside to apply.
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Air India is hiring: Manager Loyalty Product Location: Gurugram, Haryana, India. Click inside to apply.
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