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Join GLO's WAF panel on 27/09 at 12:50 and listen to Mark Potter, Etihad on recent MoU with Air France, latest loyalty & CX campaigns and Etihad Guest Loyalty program's “ultra-exclusive 300-piece NFT collection” mirroring the Boeing 787 Dreamliner associated with the Mission Impossible franchise.
(Image Source)
GLOMark Potter, new MD for Etihad’s Guest Loyalty Program, will share his insights on latest loyalty developments and recent initiatives from Etihad on GLO’s WAF Loyalty panel on 27/09 at 12:50.
During 2023 Etihad has piloted several new CX features for its customers, including:
- in September 2023, Air France-KLM Group and Etihad Airways have signed a Memorandum of Understanding (MoU) aiming at enhancing their collaboration across passenger operations, loyalty programmes, talent development, and maintenance.
- in August 2023, Etihad launched Etihad Guest Loyalty program’s “ultra-exclusive 300-piece NFT collection” mirroring the Boeing 787 Dreamliner. Arcube and Etihad extend their partnership for new NFT collection and Staking-for-miles pilot for NFT holders. Members can enjoy 12-month Etihad Silver Tier promotion, which includes priority check-in, 25% extra Etihad Guest Miles, lounge access at Abu Dhabi International, and more. Additionally, buyers will be granted membership to the Etihad: Virtual Club, which provides an additional 10% extra miles, a fast-track promotion from Silver to Gold Tier for 6 months, and a customised Etihad membership card for online and app use
- In June 2023, Etihad Airways partnered with Pine Labs’ Qwikcilver to integrate to Qwikcilver’s Asset Manager solution which will ensure that customers of Etihad Airways receive their vouchers in a timely manner, which will improve CX and customer retention.
- In May 2023, Etihad has won “Best Frequent Flyer Programme award” at the Business Traveller 2023 Awards.
- In April 2023, Etihad introduced free ”Chat” service to all Etihad Guest members flying on it’s widebody fleet.
- In March 2023, Etihad introduced new award pricing with simplified award charts making it more transparent dividing awards into two categories: one for travel on Etihad Airways and for travel on partner airlines.
Source: GLO
