FINANCIALS, PAYMENTS, PROPERTY & INSURANCE

GLO WAF Panel: Listen to Bruce Lahood, Mastercard, on 3 latest trends in loyalty

Join GLO's WAF panel in Lisbon on 27/09 at 12:50 and listen to Bruce Lahood, Mastercard on 3 key trends that will shape loyalty.

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GLO

Bruce Lahood, Mastercard, will share his insights on latest loyalty developments and his view of 3 latest trends in loyalty on GLO’s WAF Loyalty panel on 27/09 at 12:50. 

During 2023 Mastercard has launched several loyalty related initiatives, including: 

• In September 2023, Trip.com and Mastercard sign collaboration agreement and launch “Explore with Mastercard” campaign
• In July 2023, Lufthansa Group and Miles & More enter into new partnership with Deutsche Bank and Mastercard
• In June 2023, Mastercard and PayU launch first Click to Pay embedded payments experience in South Africa
• In June 2023, Mastercard and Alipay extend partnership to boost cashless payments in China for international travellers
• In June 2023, Mastercard launches priceless.com, its lifestyle platform, in Israel
• In March 2023, Mastercard and Alviere (US) announces promotional card programme aiming to revolutionise customer loyalty

Source: Mastercard