00:00 – Majid Al Futtaim's vision, 'SHARE' loyalty • 02:40 – 'SHARE' benefits: convenience, unified experience • 07:40 – Co-branded credit cards • 13:36 – Loyalty linked with sustainability • 18:28- Partnerships, global expansion relevance. • 22:09 – Catering to Dubai tourists • 24:24 – Innovation: AI, NFTs, digital wallets • 26:18 – Future: payment-loyalty convergence • 27:10 – 1'000'000 points question • 28:10 – Magic wand question • 29:43 – Advice: customer focus, data-driven decisions.
(Image Source)
GLO
00:00 – On Majid al Futtaim’s vision and loyalty program ‘Share’.
02:40 – On ‘Share’ loyalty benefits, emphasizing customer convenience, ease of use, and a unified experience through a single loyalty currency and app.
07:40 – Expansion of ‘Share’ loyalty with the co-branded card (Majid al Futtaim, Visa, First Abu Dhabi Bank), meeting post-pandemic needs, and adapting to customer preferences for a seamless experience from groceries to entertainment.
13:36 – Connecting loyalty with sustainability goals, leveraging loyalty to encourage eco-friendly behavior and social responsibility among members (e.g., points for plastic reduction).
18:28 – Importance of partnerships, considering global expansion, collaborating with local and international brands to extend loyalty benefits, and enhancing customer relevance.
22:09 – Addressing the unique Dubai transit tourism market by ensuring ‘Share’ caters to transient customers through instant earn and burn loyalty.
24:24 – Innovation and technology in loyalty, with a focus on AI, NFTs, and digital wallets to enhance personalization and customer experience.
26:18 – Future loyalty industry prediction: convergence of payment and loyalty to enhance customer value and experience.
27:10 – Personal question on spending 1 million points; Kashmira Motiwalla values using points with family.
28:10 – Ideal future for ‘Share’: personalized loyalty and loyalty shares to increase customer engagement.
29:43 – Advice to young professionals in loyalty: prioritize customer needs and leverage data for optimal decision-making.
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Source: GLO
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