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GLO
2025 marked a shift from AI experimentation to the need for meaningful application in loyalty. As technological transformation accelerates, organisations face the challenge of balancing speed with commercial and operational sustainability. In 2026, loyalty’s value lies in its structured data and tight integration with modern travel retailing. With resilient budgets and rising productivity expectations, loyalty will remain a core revenue and engagement engine—powered by data and AI.
GLO
Source: GLO
