AIRLINES & ALLIANCES

GLO Experts. Bruce Lahood on Loyalty Subscriptions Strategy: Marketing Mistakes and Commercial Opportunities

Bruce Lahood (#openforprojects) a global loyalty expert, outlines key strategies and pitfalls in designing subscription-based customer loyalty programs. He emphasizes customer-centric design, value exchange, lifecycle marketing, and enterprise-wide integration to ensure engagement, minimize churn, and drive sustainable revenue growth through thoughtful, data-informed execution.

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