UAE Car Rental Market Set to Hit $214 Million by 2029. (Image: Anudeeep Raghuthaman, Head of Sales & Marketing, Dollar Car Rental UAE. Image: Dollar Car Rental)
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Dollar Car RentalWith the UAE’s car rental industry expected to exceed USD 214.7 million and attract over 829,000 users by 2029, Dollar Car Rental UAE is positioning itself at the forefront of innovation. At Arabian Travel Market (ATM) 2025, the company announced a bold expansion of its service portfolio and a new lifestyle collaboration with Danube Sports World—highlighting its commitment to customer-centric mobility.
Meeting the Region’s Evolving Mobility Demands
As tourism surges and digital transformation accelerates, the Middle East’s car rental sector is on a rapid growth path—forecast to grow at a CAGR of 10.42%. Travelers and residents alike are seeking more flexible, convenient, and tech-forward alternatives to car ownership.
Responding to this shift, Dollar UAE introduced three new services tailored to meet modern mobility needs:
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Monthly Subscription – Offering ultimate flexibility without long-term commitments, this service allows customers to rent a car monthly and switch vehicles based on their travel, work, or lifestyle requirements. It’s ideal for expats, frequent flyers, and professionals with dynamic schedules.
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Personal Lease (PL) – Aimed at UAE residents and business owners, this long-term leasing option includes all-inclusive pricing with no hidden costs—offering a cost-effective, stress-free alternative to owning a vehicle.
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Dollar Prestige – A luxury range featuring high-end vehicles such as BMW, Lexus, and Mercedes-Benz, perfect for business travel, weekend escapes, or those who prefer driving in style.
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Image: Anudeeep Raghuthaman, Head of Sales & Marketing, Dollar Car Rental UAE. Image: Dollar Car Rental.
Loyalty Reinvented: Introducing “Dollar & More”
In a move to deepen customer relationships, Dollar UAE launched “Dollar & More”, the first UAE-born loyalty program dedicated to car leasing and rentals. More than just a points system, the program is designed to offer an integrated lifestyle experience, with future plans to include discounts on travel, dining, entertainment, and wellness.
“With Dollar & More, we’re shifting from transactions to lifestyle,” said Anudeeep Raghuthaman, Head of Sales & Marketing at Dollar Car Rental UAE. “It’s about building a community of modern travelers who value freedom, flexibility, and meaningful rewards.”
Strategic Collaboration with Danube Sports World
Strengthening its lifestyle offering, Dollar UAE also announced a strategic alliance with Danube Sports World, one of the region’s leading fitness and sports destinations. The partnership kicks off with exclusive rental benefits for Danube members and will expand to include collaborative experiences and promotions aligned with both brands’ focus on innovation and customer well-being.
As Dubai continues to witness a tourism boom and progresses with its 2040 Urban Master Plan—which emphasizes smart and sustainable mobility—Dollar UAE is keeping pace by reimagining the rental experience to fit today’s fast-moving, tech-savvy lifestyles.
“People want the freedom of driving without the burden of ownership,” Raghuthaman added. “Our services are designed for exactly that—mobility that adapts to the user, not the other way around.”
Shaping the Future of Smart Mobility
With its diverse fleet, forward-thinking services, and lifestyle partnerships, Dollar Car Rental UAE is setting new benchmarks in mobility across the region. By combining innovation with customer convenience, the company is not only meeting growing demand but also redefining what modern car rental can look like in the UAE and beyond.
Source: Dollar Car Rental
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