GILT, Singapore’s online luxury-retail loyalty club, has unveiled a major overhaul of its rewards structure, shifting from traditional discount-based perks to a new model that allows members to redeem points for high-end experiences— from luxury hotel stays to chef-curated dinners and private events.
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GLOGILT, Singapore’s online luxury-retail loyalty club, has unveiled a major overhaul of its rewards structure, shifting from traditional discount-based perks to a new model that allows members to redeem points for high-end experiences— from luxury hotel stays to chef-curated dinners and private events.
The revamp reflects a broader shift in affluent consumer behaviour: a growing desire for experiential value over transactional savings, especially among younger luxury buyers who see exclusive moments as more meaningful than percentage-off vouchers.
From Price Savings to Priceless Moments
Previously, GILT members could redeem points primarily for shopping credits and product discounts. Under the new structure, points can now unlock a curated catalogue of elevated experiences, such as:
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Two-night stays at luxury boutique hotels
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Priority access to Michelin-starred dining
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Private tasting menus and wine pairings
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Invitations to limited-seat brand collaborations
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VIP access to fashion previews and cultural events
By repositioning its loyalty model around experiences, GILT deepens emotional engagement and strengthens its differentiation from mainstream retail programmes.
Why the Upgrade Now?
Singapore’s luxury shoppers — particularly Millennials and Gen Z — are displaying a notable pivot towards experiential luxury, driven by:
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A post-pandemic appetite for travel, dining, and cultural events
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Higher expectations for personalised, once-in-a-lifetime access
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A desire to build social capital through shareable experiences
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Fatigue with typical discount-led loyalty programmes
GILT’s leadership notes that members increasingly view experiences as a form of modern luxury, and the revamped structure ensures the programme remains relevant in a fast-evolving market.
Deepening Loyalty Through Experiential Value
The new reward model also supports GILT’s broader strategy to move deeper into the premium lifestyle space. The advantages for the brand are clear:
1. Stronger emotional loyalty
Experiences carry higher perceived value and create lasting memory associations with the GILT brand.
2. Better customer lifetime value
Members who redeem experiential rewards tend to return more frequently and spend more across categories.
3. Enhanced differentiation
In a market saturated with points-for-discount systems, GILT’s pivot sets it apart as more of a luxury lifestyle club than a typical retail rewards programme.
4. New partner ecosystem
The model opens doors for collaborations with hotels, restaurants, and experience providers — expanding the GILT universe without deep discounting.
Building the Future of Luxury Loyalty
The introduction of flexible, experience-led redemptions signals GILT’s ambition to evolve beyond its e-commerce roots and position itself at the intersection of luxury retail, travel, dining, and premium lifestyle access.
The update also mirrors global luxury trends, where brand affinity is increasingly earned through exclusive access, community, and moments that feel bespoke.
As GILT continues expanding its experiential catalogue, the programme is set to appeal even more strongly to Singapore’s sophisticated, experience-driven luxury consumers — setting a new benchmark for what loyalty can look like in the modern luxury landscape.
Source: GILT
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